Achieves/exceeds sales goals and performs daily operations including opening and closing procedures, inventory and accounting functions
Evaluating staff based on performance-based metrics, Setting criteria for staff, such as sales performance and customer approval or complaints
Execute comprehensive orientation programs, familiarizing new hires with store policies, company culture, brand standards, and the operational point-of-sale (POS) systems.
Instruct employees on brand visual guidelines, proper display techniques, store cleanliness, and floor zoning
Monitoring stock levels, tracking fast-selling vs. slow-moving items, and reordering to prevent overstocking or stock outs.
Developed and executed strategic initiatives, aligning departmental goals with company objectives.
Collaborated with client to launch a real estate commission-confirmation platform for Savannah-based agents.
Oversaw website development lifecycle, coordinating with the developer to manage scope, timeline, and deliverables.
Directed social media presence and implemented digital marketing campaigns to promote platform adoption and advised on content strategy and branding to align with local real estate market needs.
Ensured platform functionality and usability by managing quality assurance and project milestones.
Retail Vendor Manager
Amazon
Arlington, VA
05.2024 - 01.2025
Managed end-to-end vendor relationships and P&L for a portfolio of top camera brands including Fujifilm, Canon, GoPro, Wyze, Polaroid, Sony, Owl Labs, and Nikon, ensuring financial growth and optimizing operational performance.
Oversaw complex vendor negotiations, fostering long-term, value-driven partnerships that drove consistent revenue growth, category expansion, and improvements in product selection, pricing, and profitability across the portfolio.
Analyzed key financial metrics to identify growth opportunities, manage risks, and develop long term strategic plans for the camera category.
Communicated and presented weekly business performance, strategies, and forecasts to internal and external stakeholders, ensuring transparency and alignment on key initiatives.
Conducted detailed audits of vendor deals to ensure profitability and identify areas for cost reduction and margin improvement.
Analyzed and manages the profitability of all vendor merchandise, including offloading underperforming products and optimizing the pricing strategy.
Oversaw logistics of product allocation to fulfillment centers to ensure efficient and timely delivery of vendor products, coordinating supply chain operations to meet business goals.
N.A Sales Operations Manager
SHISHI
Atlanta, GA
06.2021 - 11.2023
Managed a portfolio of 500+ wholesale and retail accounts, ranging from small boutiques or interior designers to national big box retailers, establishing strong B2B and B2C relationships.
Developed and executed comprehensive trade show strategies, including sales forecasting, marketing initiatives, staffing, training and day to day operations.
Revolutionized the company's sales staffing approach by implementing a digital first strategy and directing the transition from a traditional staffing agency model to an online app-based interface that improved efficiency, productivity, and significantly lowered overhead costs throughout the managed regions.
Conducted rigorous cost savings analysis, identifying significant areas for optimization in pricing structures and logistical expenses. Led and managed a year-long project to optimize pricing and discount strategies, resulting in a 51% decrease in overhead expenses and 45% increase in revenue throughout North America, South America and the Caribbean.
Successfully negotiated partnership agreements with TV show producers to showcase our products on their television and social media platforms. This strategic collaboration enhanced brand exposure, generated new sales opportunities and increased market share.
Digital Marketing Analyst
Updater
Atlanta, GA
10.2019 - 03.2020
Conducted in-depth analysis and synthesis of internal and external data, reports, and KPIs to identify critical trends that align with team performance objectives, sales goals, and agent behavior.
Leveraged root cause analysis (RCA) to draw key insights and implement optimized buy-flow design and scripting changes, resulting in a 20% increase in net revenue per call (NRPC) and a 15% rise in occupancy rate.
Collaborated effectively with cross-functional teams, including UX/UI, development operations, and QA, to observe real-time call center performance while tracking against historical KPIs. This enabled me to precisely pinpoint the correlations between buy-flow optimization, agent education, and call center outsourcing, leading to an 35% increase in sales.
Education
Master's of Art - Luxury Brand & Fashion Management
Savannah College of Art & Design
05.2019
Bachelor of Science - Merchandising & Buying Operations
University of Georgia
05.2016
Study Abroad Semester - Spanish Art, Literature
Colegio Mayor Padre Poveda
01.2013
Skills
Power user of all current Microsoft Office products, O365 SharePoint, Google Apps, Windows 10 & OSX
Expert with Shopify, Amazon Retail Analytics, Vendor Central, HubSpot, MailChimp Advanced with Quickbooks Moderate with Tableau
Moderate with Adobe Creative Cloud: Moderate with Excel Illustrator, InDesign & Photoshop