Aaron Carter
Atlanta
Summary
Visionary leader with 11+ years of expertise in the alcohol and tech industries, specializing in strategic growth, innovation, and operational leadership. Proven success in driving revenue, scaling startups, and cultivating high-performance teams. Adept in strategic planning, P&L management, distributor sales, and data analytics. Strong knowledge of the Alcohol Industry's Three-Tier System and a track record of breaking down barriers, fostering creativity, and building entrepreneurial cultures. Skilled at managing $10M+ in assets and leading transformative initiatives in fast-paced environments.
Overview
11
11
years of professional experience
Work History
Co-Founder & Chief Marketing Officer
QuikLiq
02.2018 - 12.2024
- Grew annual recurring revenue (ARR) totaling $400K by leading innovative market penetration and customer acquisition strategies
- Secured $350K+ in investment capital through strategic fundraising and stakeholder engagement
- Directed a cross-functional executive team with 70+ years of combined experience to drive product innovation and business scalability
- Developed and executed a comprehensive go-to-market strategy that significantly expanded brand visibility and customer engagement
- Cultivated partnerships with key industry players, positioning the company for long-term market growth
Emerging Channels Senior Manager
Anheuser Busch
01.2021 - 04.2023
- Spearheaded the expansion into non-traditional sales channels, increasing market share and brand presence in untapped Channels (e.g., Barbershops, Nail Salons, Art Galleries, Fitness Clubs, and Golf Courses)
- Led cross-functional teams to create data-driven market strategies, aligning efforts with emerging consumer trends
- Developed partnerships with influential stakeholders, enhancing AB's market reach and long-term growth opportunities
- Launched and managed marketing programs in niche sales channels (e.g., luxury retail, residential buildings), boosting sales growth and brand recognition
Brand Manager
Jack Daniel's (via Greenhouse Agency)
01.2017 - 04.2019
- Executed high-impact national campaigns, including the Jack Daniel's Honey HBCU College Tour, driving brand engagement
- Led National execution of Jack Daniel's Arts Beats and Lyrics
- Executed Hyperlocal media campaign via iHeartMedia, Radio One, and Live Nations
- Managed end to end execution of Jack Daniel's bar build outs (State Farm Arena and Mercedes Benz Stadium)
- Collaborated with sales teams, concessionaires and distributors to align marketing initiatives with consumer behavior, leading to increased sales and market share
- Managed brand activation events that resulted in heightened consumer awareness and loyalty (e.g., One Music Fest, Music Midtown, 98 RockFest, All-Star, and Super Bowl)
On/Off-Premise Account Representative
Brown-Forman
05.2014 - 01.2017
- Drove sales growth by managing key relationships with on- and off-premise accounts, resulting in increased market share
- Conducted market research and analysis, identifying trends and opportunities for product expansion
- Collaborated with cross-functional teams to implement marketing strategies that optimized product visibility and engagement
- Managed distributor relationship through strategic incentive programs
Education
Bachelor of Arts - Business Administration (Marketing/Management)
Clark Atlanta University
Atlanta, GA05.2014
Skills
- Strategic Planning & Business Growth
- P&L Oversight & Budgeting
- Team Leadership & Collaboration
- Data-Driven Decision Making
- Distributor Sales & Relationship Management
- Go-to-Market Strategy Development
- Alcohol Industry Expertise (Three-Tier System)
- Innovation & Entrepreneurial Culture Building
- Brand Management
- Business Development
- Strategic Partnerships
- Strategic Visioning
- Customer Relations
- Fundraising
- Operations Management
- Stakeholder Relations
- Partnership cultivation
- Board Reporting
Timeline
Emerging Channels Senior Manager
Anheuser Busch
01.2021 - 04.2023
Co-Founder & Chief Marketing Officer
QuikLiq
02.2018 - 12.2024
Brand Manager
Jack Daniel's (via Greenhouse Agency)
01.2017 - 04.2019
On/Off-Premise Account Representative
Brown-Forman
05.2014 - 01.2017
Bachelor of Arts - Business Administration (Marketing/Management)
Clark Atlanta University
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