ADRIANNA WARNELL
Savannah
Summary
Results-driven professional with extensive experience in leadership and strategic oversight. Adept at driving organizational success through effective team collaboration and dynamic problem-solving. Recognized for adaptability and keen focus on achieving objectives.
Overview
12
12
years of professional experience
Work History
Associate Director of Lifecycle Marketing
Community Choice Financial Inc
01.2023 - Current
- Directed lifecycle marketing team to execute comprehensive customer-facing communications.
- Managed customer lifecycle strategies, focusing on retention and loyalty while achieving an average engagement rate of 60%.
- Developed and executed comprehensive CRM and ad hoc communication strategies for 10+ brands to enhance customer engagement through an omnichannel framework utilizing email, SMS, push notifications, calls, and direct mail.
- Oversaw annual budget planning processes, ensuring financial goals were met while maintaining optimal resource allocation across departments.
- Reduced operational costs by identifying inefficiencies and implementing cost-saving measures in various departments.
- Led cross-functional teams to enhance customer service and operational efficiency.
- Executed complex data analysis and audience segmentation to enhance personalization strategies.
- Supported successful product launches through the delivery of a thoughtful and user-friendly customer journey.
- Led analytical evaluations of key performance indicators to assess organizational performance. Reported on achievement of targets and identified growth opportunities to foster continuous improvement initiatives.
- Orchestrated onboarding process for email service platform, focusing on event schema journey mapping and automation to optimize marketing strategies for both emerging and established brands.
- Ensured regulatory and customer compliance across all marketing channels in a highly regulated industry.
- Developed strategic initiatives to improve financial performance and drive revenue growth.
Associate Director of Lifecycle Marketing
TMX Finance Family of Companies
01.2023 - 01.2024
- Onboarded and built omni channel tool to support email and in-app messaging from the ground up. From 0 to 1 million+ monthly users. Created 4 inboxes and 12 email subscriptions groups. Currently maintaining with bounce rate of 0.4% and a complaint rate of 0.17%.
- Oversaw the direct promotion and the launch of the company’s mobile app, resulting in a 70% adoption rate.
- Supported the launch and maintenance of Universe Silver - an exclusive deposit account and card for our customers with a variety of features and tools.
Senior Manager of Direct Marketing
TMX Finance Family of Companies
01.2022 - 01.2023
Direct Marketing Manager
TMX Finance Family of Companies
10.2018 - 01.2022
Digital Marketing Manager
TMX Finance Family of Companies
04.2018 - 10.2018
- Maintained a 650%+ ROI with our 3rd party affiliate lead generation and lead purchasing vendors and campaigns
- Wrote, edit and proofread digital advertising collateral including email messaging, PPC ads, social media and blogs
- Kick-started customer review initiative resulting in higher positioning, visibility, and an average ranking of 4.9/5 for 1,000+ locations
- Managed 1,400+ online store listings including internal website store pages and external online listings such as Google, Yelp, Yellowpages.com, and Facebook
- Plus, roles and responsibilities of previous Associate Manager position.
Associate Manager Digital Marketing
TMX Finance Family of Companies
04.2015 - 04.2018
Marketing Coordinator
TMX Finance Family of Companies
07.2014 - 04.2015
Education
Minor in Sociology -
Valdosta State University
Bachelor of Arts - Communication, Public Relations
Valdosta State University
12-2013
Skills
- Coaching and mentoring
- Corporate communications
- Project management
- Analytical thinking
- Complex Segmentation and Data Mapping
- Understanding CAN-SPAM and TCPA regulations
- Understanding of financial regulatory frameworks
- Content Marketing and Customization
Accomplishments
- Developed comprehensive lifecycle strategies for 10 brands, ensuring alignment with business objectives.
- Supervised team of 5 marketers.
- Monitored and optimized email delivery strategies to maintain inbox placement between 80-90% throughout high-volume sending periods.
Timeline
Associate Director of Lifecycle Marketing
Community Choice Financial Inc
01.2023 - Current
Associate Director of Lifecycle Marketing
TMX Finance Family of Companies
01.2023 - 01.2024
Senior Manager of Direct Marketing
TMX Finance Family of Companies
01.2022 - 01.2023
Direct Marketing Manager
TMX Finance Family of Companies
10.2018 - 01.2022
Digital Marketing Manager
TMX Finance Family of Companies
04.2018 - 10.2018
Associate Manager Digital Marketing
TMX Finance Family of Companies
04.2015 - 04.2018
Marketing Coordinator
TMX Finance Family of Companies
07.2014 - 04.2015
Bachelor of Arts - Communication, Public Relations
Valdosta State University
Minor in Sociology -
Valdosta State University