Aida Santory

Partnering with media owners, CEOs, and executive teams as a strategic advisor to define future-proof growth strategies and deliver full-scale organizational, technological, and creative transformations resulting in up to 40%+ audience growth, double-digit revenue increases, and enhanced operational efficiencies.

• Led end-to-end newsroom transformations, including content strategy, technology upgrades, workflow redesigns, rebranding, and digital platform expansion for global networks, such as CNN+ Spain, CNNTurk, AajTak India, ABP India, GeoNews Pakistan, CNBC Nikkei, TVN Chile, CNN Chile, Medcom Panama, Bernama Malaysia, and TCS El Salvador.
• Developed resilience strategies for private networks, mitigating political risk and ensuring stability, with a +30% audience retention rate and sustained revenue.
• Spearheaded change management initiatives, restructuring editorial and operations teams and organizing 500+ training sessions.
• Delivered #1-rated newscasts through editorial overhauls, innovative formats, and immersive graphics, in high stakes environments.
• Managed vendor selection and technology integration, optimizing live production and digital workflows.
• Advised on digital platforms, driving engagement and monetization across TV, web, mobile, and social media.
• Consulted with major broadcast technology companies on workflow architecture, AI development, processes, and UI/UX design.

Highlighted Project: TCS (2019–2024)

Led the strategic and operational transformation of El Salvador's top broadcaster across four networks, and digital platforms, enhancing media capabilities to cover critical national events. This resulted in higher ratings, new revenue streams, innovative branding, and increased advertiser satisfaction.

Founded and led an AR/VR-driven media solutions company, delivering high-impact content and production innovations across broadcast, corporate, and esports industries.

• Led strategic innovations in broadcast technologies, enhancing content delivery and production efficiency across various media sectors.
• Optimized workflows and integrated advanced technologies, leading to enhanced operational efficiency and improved viewer engagement across live broadcasts.
• Led major client projects for esports, broadcast, and corporate sectors, helping clients achieve significant brand growth and market expansion.
• Managed large-scale production for global events and networks, consistently delivering award-nominated projects and high-quality content.
• Provided executive-level consulting, aligning content strategies with cutting-edge technologies to drive revenue and audience growth.

Key Achievements:

• Pioneered AR/VR solutions in broadcast, delivering award-nominated projects.
• Managed Riot Games' Latin American broadcasts, producing esports events with 10,000+ attendees and 300,000+ online viewers.
• Designed and staffed broadcast facilities for BeIN Sports, Copa América’s official broadcaster in Chile.
• Led broadcast strategies for national elections in Colombia, Panama, Peru, Chile, and the U.S. securing ratings wins.
• Produced high-impact news graphics and touchscreen solutions for international networks.

• Managed VIP protocol and diplomatic engagement, produced medal ceremonies.
• Copa America | 2015
• Oversaw pre-event coverage for BeIN Sports and managed VIP guest services