Summary
Overview
Work History
Education
Skills
Websites
Languages
Affiliations
Languages
Timeline
Generic

AJAY SINGH RANA

Cumming

Summary

Dynamic Digital Transformation Architect with a proven track record at Siemens Industry Inc., driving strategic sales campaigns and enhancing customer engagement. Expert in industrial automation systems and project management, achieving significant revenue growth and fostering C-suite relationships. Recognized for delivering impactful solutions and elevating customer satisfaction through technical consultation and innovative strategies.

Overview

24
24
years of professional experience

Work History

Digital Transformation Architect

Siemens Industry Inc.
Cumming
01.2024 - Current
  • Partner with DI Sales to develop and execute strategic sales campaigns aligned with Siemens’ Digital Threads and portfolio, driving competitive displacement and account expansion.
  • Engage CXO-level and senior decision-makers to position Siemens as a trusted advisor for enterprise-wide digital transformation initiatives.
  • Lead discovery workshops, maturity assessments, and roadmapping sessions to uncover automation and digitalization opportunities and shape customer-specific transformation plans.
  • Coordinate cross-functional teams (presales, engineering, business development) to deliver impactful demos, PoCs, proposals, and executive-level business and technical reviews.
  • Leverage Siemens tools (eXplorer, SolutionLink, Digital Experience Centers) to orchestrate end-to-end selling campaigns and ensure consistent customer experience across channels.
  • Maintain visibility into active opportunities through detailed dashboards, support RFI/RFP responses, and document best practices and success stories across the organization.

Global Industry Marketing Leader F&B, CPG, and Life Sciences

Emerson Electric Co
Charlottesville
01.2019 - 01.2024
  • Analyze key industry dynamics to improve understanding and visibility of target segment and market share in vertical markets, including competitive analysis, market trends, selling techniques, and technical needs and capabilities.
  • Develop customer strategies of worldwide $1.4 B automation business for F&B, CPG, and LS and support marketing and business development activities as industry Subject Matter Expert.
  • Collaborated with various BU to develop application-related market collateral enabling sales training, market campaigns and product road maps for accelerated sales growth.
  • Identify key market sub-segments, applications, and applied solutions that will increase engagement and revenue with customers, system integrators, OEMs, and end users.
  • Develop C-suite relationships with strategic customers and decision makers.
  • Participate in key third-party partnerships and associations relevant to the target industry.
  • Achieved 15% growth in Sales revenue YoY.

Business Development Manager Packaging – North America

Siemens Industry, Inc.
Norcross
01.2012 - 01.2019
  • Developed and executed go-to-market strategy for $350M packaging automation market to improve market share in Americas.
  • Led the team that contributed to increasing Siemens market share by 6% recording high double-digit growth from 2012-2019.
  • Developed business plan for packaging industry, aligning strategies, identifying key markets, and developing counter strategies to win against competition.
  • Provided technical consultation to the OEM and system integrators including solution development and pricing to develop a cost effective and technically state-of-the-art solution.
  • Developed brand messaging and coordinated marketing activities across BU for Pack Expo and participated in key activities for trade organizations, PMMI and OMAC.
  • Worked closely with Siemens AG for customer needs and new product development.
  • Worked with CPG team to use push-pull strategy for OEM’s and EU’s.
  • Awarded Employee of year Award for Americas in 2014.

Electrical Engineer

Windmoeller and Holescher
Lincoln
01.2002 - 01.2012
  • Installed and serviced packaging machines worldwide.
  • Completed a $20M automation project at Printpack Inc. that doubled production capacity.
  • Developed a delivery performance model to identify project slippage in the supply chain by integrating parts and technical departments to improve operating efficiency by 20%. This improved spare parts sales from $6M in 2008 to $35M in 2012.
  • Improved customer satisfaction rating from 55% to 75% by providing excellent customer service.
  • Installed various Vision systems for Print improvement process(BST, AVT, Fife etc).

Education

MBA - Mergers and Acquisitions, Business analytics

University of Illinois-Urbana Champaign
Urbana, IL
05-2025

B.A. - Electrical Engineering

Punjab Engineering College
India

Skills

  • Industrial automation systems (Siemens, ABB, AB, etc)
  • Digital transformation
  • Business analytics
  • Technical consultation
  • Project management
  • Bid proposals
  • Project planning
  • Contract negotiation
  • Value engineering
  • Engineering documentation
  • Strong technical detailing skills

Languages

  • Punjabi, Native
  • Hindi, Native
  • English, Fluent
  • German, Fluent
  • Spanish, Basic

Affiliations

  • Ultimate Tennis ( Atlanta City Finals Runners-Up)

Languages

English
Full Professional
German
Full Professional
Hindi
Native/ Bilingual
Punjabi
Native/ Bilingual
Spanish
Limited

Timeline

Digital Transformation Architect

Siemens Industry Inc.
01.2024 - Current

Global Industry Marketing Leader F&B, CPG, and Life Sciences

Emerson Electric Co
01.2019 - 01.2024

Business Development Manager Packaging – North America

Siemens Industry, Inc.
01.2012 - 01.2019

Electrical Engineer

Windmoeller and Holescher
01.2002 - 01.2012

MBA - Mergers and Acquisitions, Business analytics

University of Illinois-Urbana Champaign

B.A. - Electrical Engineering

Punjab Engineering College

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AJAY SINGH RANA