Alexa Jackson
Atlanta
Summary
Customer Development professional with a proven track record of driving growth through strategic customer partnerships, regional execution, and data-driven selling. Experienced managing high-visibility accounts, including Dairy Queen, while collaborating cross-functionally to translate enterprise strategy into localized impact. Known for owning customer relationships end-to-end, identifying growth opportunities, and delivering results in fast-changing, matrixed environments.
Overview
8
8
years of professional experience
Work History
Customer Development Manager, Regional Accounts
The Coca-Cola Company
03.2025 - 01.2026
- Adapted quickly to varied market dynamics, learning to tailor Coca-Cola's strategies to fit local needs and customer preferences.
- Strengthened cross-functional collaboration, coordinating with regional teams, distributors, and operational partners to ensure seamless execution and support.
- Developed rapid relationship-building skills, establishing trust and credibility with new regional partners in a short timeframe.
- Enhanced problem-solving under time constraints by addressing region-specific challenges—such as supply chain nuances, promotional execution, and customer engagement strategies.
- Identified skill gaps in regional pricing models, territory management, and the need for even faster onboarding to deliver results in short-term roles.
Customer Development Manager-Dairy Queen
The Coca-Cola Company
04.2022 - Current
- Manage strategic relationship and sales execution across 800 Dairy Queen franchise locations throughout the Midwest.
- Drive growth by proactively introducing and selling Coke Zero and other innovation SKUs into existing accounts.
- Oversee and manage marketing reimbursement funds for all DQ owners, ensuring compliance and value delivery.
- Consult franchisees on equipment upgrades, including transitioning from legacy to Freestyle fountain machines and integrating tea towers.
- Coordinate execution of critical initiatives: new store openings, remodels, terminations, equipment installations, and mechanical services.
- Identify opportunities for customer growth and operational improvement, aligning with Coca-Cola strategies.
Sales Manager, Security Software
IBM
01.2021 - 04.2022
- Represented IBM’s Security software portfolio across hybrid cloud environments to enterprise clients.
- Executed consultative sales strategies to drive new business and expand within existing accounts.
- Achieved consistent top performance in sales KPIs; team leader in SalesLoft adoption and CRM (Salesforce) proficiency.
- Delivered strong presentations, proposals, and solutions tailored to clients’ technical and business needs.
- Drove customer engagement across all deal stages, from pipeline building to closing.
Sales Manager-Storage Solutions
IBM
01.2019 - 01.2021
- Closed over $1M in sales for IBM’s storage products by targeting new and existing enterprise accounts.
- Translated client needs into technical solution proposals by aligning with IBM’s storage and hardware advantages.
- Engaged directly with C-level and line-of-business stakeholders to position IBM as a trusted partner.
- Developed a robust pipeline by leveraging Salesforce, targeted outreach, and personalized campaigns.
Sales Manager Intern
IBM
05.2018 - 08.2018
- Collaborated with cross-functional teams to streamline sales processes and enhance customer experiences.
- Assisted in developing sales presentations that effectively communicated product value propositions.
- Analyzed sales data to identify trends and recommend actionable insights for team improvement.
- Graduated #1 of 360+ interns in IBM’s Sales Intern Program.
Education
Bachelor of Arts - Marketing
Prairie View A&M University
Prairie View, TX12-2018
Skills
- Data-driven decision making
- CRM proficiency
- Performance tracking
- Brand positioning
- Industry expertise
- Reliability
- Effective communication
- Adaptability and flexibility
- Decision-making
- Goal setting and achievement
- Sales targeting
Timeline
Customer Development Manager, Regional Accounts
The Coca-Cola Company
03.2025 - 01.2026
Customer Development Manager-Dairy Queen
The Coca-Cola Company
04.2022 - Current
Sales Manager, Security Software
IBM
01.2021 - 04.2022
Sales Manager-Storage Solutions
IBM
01.2019 - 01.2021
Sales Manager Intern
IBM
05.2018 - 08.2018
Bachelor of Arts - Marketing
Prairie View A&M University