Alexis Cassell
Atlanta,GA
Overview
10
10
years of professional experience
Work History
Marketing Manager
Holy Innocents' Episcopal School
01.2021 - Current
- Develop and execute day-to-day operations for social media platforms, tracking and analyzing Key Performance Indicators to enhance overall performance for diverse initiatives
- Collaborate with 60+ athletes and staff to strategize and implement media plans, digital communication strategies, and SEO optimization techniques, fostering a cohesive and engaging online presence
- Lead the creative direction team for 3 annual Atlanta Hawks-Naismith Showcases, integrating SaaS tools to elevate event visibility and engagement beyond athletic teams. Each year ticket sales increasing 10%
- Orchestrate operations for over 30 athletic events per year, ensuring a seamless and efficient experience for both the audience and stakeholders, showcasing strong organizational and leadership abilities
- Manage 3 major contracts, including a notable NIL deal with Jordan and coordination of the NBA Academy Summer Games, leveraging SaaS solutions for contract management and implementing SEO strategies for increased online visibility.
Marketing Specialist
TITLE Boxing Club
01.2019 - 01.2021
- Created eye-catching promotions for club events, matches, and special programs, enhancing attendance and community excitement
- Developed engaging graphics, videos, and written content highlighting the club's successes, athletes, and behind-the-scenes moments. Instagram growth of 1500 followers during 2020.
- Identified appropriate marketing channels and target customers for campaigns.
- Increased brand awareness by developing and implementing targeted marketing campaigns. Fitness challenges, giveaways, etc.
- Collaborated with athletes, coaching staff, and management to align media efforts with the club's goals and values
- Analyzed media metrics to gauge campaign success, informing data-driven decisions for future strategies.
Marketing Intern
Charleston Southern University
01.2017 - 01.2019
- Worked with the digital media team to plan, and execute the official Twitter page for Charleston Southern University Basketball
- Assisted in creating written, video, and image content for marketing channels.
- Participated in brainstorming sessions, contributing fresh ideas that led to innovative marketing initiatives.
Athletes Sales Associate
Nike
01.2014 - 01.2019
- Responsible for direct sales of company merchandise
- Took advantage of educational opportunities to develop advanced level or specialized knowledge about selling, Nike products and culture, sales and service techniques
- Assisted Leads, Senior Associates, and Managers in training entry level associates.
- Earned Sales Associate of the Week 5x due to leading the team in sales
Education
BBA - Marketing
Charleston Southern University
Charleston, SC01.2019
Skills
- Strong organizational skills
- Interpersonal skills
- Team-oriented
- Detail-oriented
- Photography
- Budget Management
- Logistical Management
- Instagram, TikTok, X, & LinkedIn Management
- Proficient in Adobe, Microsoft, Meta, & Google
- Web Content Management
- Internal Communications
- Corporate Communications
Languages
French
Professional Working
Timeline
Marketing Manager
Holy Innocents' Episcopal School
01.2021 - Current
Marketing Specialist
TITLE Boxing Club
01.2019 - 01.2021
Marketing Intern
Charleston Southern University
01.2017 - 01.2019
Athletes Sales Associate
Nike
01.2014 - 01.2019
BBA - Marketing
Charleston Southern University
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