Business Owner/Operator
Alisa Asbury
Sweet Southern Entertainment
Dalton
31
years of professional experience
Entrepreneurial Founder experienced in strategic planning, business development, and team leadership. Delivered impactful results by fostering partnerships, driving marketing initiatives, and enhancing community engagement. Focused on leveraging innovative solutions to enhance operations and support sustainable growth.
Work History
Founder
25 Years 10 Months- Created community holiday charity programs supporting families through seasonal outreach and donations.
- Helped coordinate volunteers for event staffing, gift distribution, and community support activities.
- Built donor relationships to secure contributions for charity operations and holiday assistance programs.
- Supported fundraising efforts by connecting community partnerships with program needs and outreach goals.
- Handled seasonal event planning, including logistics, materials, and beneficiary communication.
- Improved charitable operations through better inventory distribution procedures and volunteer assignments.
- Developed donor relationships to secure contributions for charity operations and holiday assistance programs.
- Directed fundraising initiatives, aligning community partnerships with program needs and outreach goals.
- Oversaw planning for seasonal events, ensuring smooth logistics, materials, and beneficiary communication.
- Strengthened charitable operations by refining procedures for inventory, distribution, and volunteer assignments.
- Collaborated with local organizations to expand program reach and improve service delivery.
- Guided long-term charity strategy to sustain mission focus, community engagement, and operational consistency.
- Developed strong partnerships with other businesses to allow for collaboration and more significant opportunities for growth.
- Established a successful business by identifying market needs and developing innovative solutions.
- Led the strategic planning process to define business goals and ensure alignment across all departments.
- Oversaw financial management activities such as budgeting, forecasting, and cash flow monitoring for improved financial stability.
- Championed continuous improvement efforts within the organization, streamlining operations for increased efficiency.
Business Owner/Operator
30 Years 10 Months- Supported daily business operations to keep event coordination and client service running smoothly.
- Created entertainment packages based on client needs, budgets, and event goals.
- Managed vendor communication, contracts, and scheduling to support dependable event delivery.
- Handled service agreement and pricing negotiations to protect profitability and customer satisfaction.
- Tracked booking, invoicing, and payment records to keep administrative files accurate.
- Supported marketing efforts through referral channels, promotions, and community outreach.
- Negotiated service agreements and pricing structures to maintain profitability and customer satisfaction.
- Oversaw booking, invoicing, and payment tracking to maintain accurate administrative records.
- Coordinated marketing efforts across referral channels, promotions, and community outreach.
- Resolved client concerns promptly, maintaining strong relationships and repeat business.
- Oversaw end-to-end business processes to maintain proficiency and profitability.
- Established a loyal customer base through targeted marketing campaigns, referral programs, and personalized customer experiences.
President
10 Years- Directed association strategy, governance, and long-range planning for member growth.
- Led board meetings, set agendas, and guided executive decisions.
- Oversaw program development, ensuring alignment with mission and member interests.
- Represented organization at industry events, strengthening artist and community partnerships.
Education
High School Diploma
Skills
Leadership
Marketing
Client engagement
Contract negotiation
Customer acquisition
Team leadership
Visionary leadership
Organizational design
Organizational structuring
Community outreach
Team engagement
Ethics and integrity
Timeline
Founder
Down Home Christmas Charity
01.2001 - CurrentRead More
President
Georgia Country & Gospel Music Association
01.2001 - 01.2011Read More
Business Owner/Operator
Sweet Southern Entertainment
01.1996 - CurrentRead More
Dalton High School
High School Diploma
Read More