Summary
Overview
Work History
Education
Skills
Timeline
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ALYSHA MARTIN

Atlanta,GA

Summary

Results-driven media professional with 10+ years of experience in television, radio, and digital content production. Proven track record of optimizing workflows, leading teams, and managing high-profile productions. Adept at content strategy, talent coordination, and media asset management. Passionate about delivering engaging, high-quality programming that captivates audiences.

Overview

13
13
years of professional experience

Work History

Content Coordinator

Warner Bros. Discovery - CNN
01.2020 - Current
  • Managed 200+ video assets/encoders daily, ensuring efficient ingestion, archiving, and editing.
  • Oversees our NewsApps Record system and manage the recording space in the various cities while proactively recording content needed for partners.
  • Conducts semi-annual training programs to onboard new News Associates.
  • Partnered with editors and show teams to align content with CNN's storytelling goals.
  • Works closely with the organization leadership and partners to document all political stories.

Digital Producer / Board Operator

95.5 WSB - Cox Media
03.2018 - 07.2022
  • Operated and maintained high-value on-air studio equipment to deliver live broadcasts.
  • Trained and mentored new board operators, enhancing operational efficiency.
  • Executed precise commercial timing to maintain 100% FCC compliance.
  • Collaborated with talent and producers to improve listener engagement.

Assignment Editor Embed

Warner Bros. Discovery - CNN
09.2021 - 06.2022
  • Assigned and coordinated news coverage for 10+ domestic reporters daily.
  • Facilitated real-time communication between field crews and show producers.
  • Managed live shot logistics, ensuring flawless execution of breaking news coverage.

Sales Scheduler

Warner Bros. Discovery - Cartoon Network
06.2015 - 02.2020
  • Optimized commercial placements to maximize ad revenue, increasing efficiency by 20%.
  • Developed and implemented Standard Operating Procedures (SOPs) to streamline ad scheduling.
  • Maintained 100% accuracy in tracking commercial contracts and placements.

Broadcast Coordinator

Encompass Digital Media
10.2012 - 06.2015
  • Managed digital media archives and ensured 100% quality control for broadcast materials.
  • Coordinated live event operations, contributing to seamless, real-time broadcasts.
  • Successfully ingested and distributed broadcast elements across platforms.

Education

B.A. - Mass Communication

Benedict College
Columbia, SC
05.2012

Skills

  • Content Strategy & Management
  • Media Asset Coordination
  • Broadcast & Digital Production
  • Workflow Optimization & SOP Development
  • Talent & Team Coordination
  • Technical Operations & Equipment Management
  • Live Event & Studio Production
  • Final Cut Pro
  • INews
  • Wide Orbit
  • Microsoft Office Suite
  • Xytech

Timeline

Assignment Editor Embed

Warner Bros. Discovery - CNN
09.2021 - 06.2022

Content Coordinator

Warner Bros. Discovery - CNN
01.2020 - Current

Digital Producer / Board Operator

95.5 WSB - Cox Media
03.2018 - 07.2022

Sales Scheduler

Warner Bros. Discovery - Cartoon Network
06.2015 - 02.2020

Broadcast Coordinator

Encompass Digital Media
10.2012 - 06.2015

B.A. - Mass Communication

Benedict College

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