Summary
Overview
Work History
Education
Skills
References
Timeline
Generic

Amanda Collins

Hoschton

Summary

Tenacious sales and marketing professional with deep expertise in driving revenue growth and market expansion. Skilled in strategic planning, team leadership, training and innovative campaign development. Known for fostering collaborative environments and adapting strategies to meet evolving business needs. Strong communicator with proven ability to build relationships and deliver impactful results.

Overview

21
21
years of professional experience

Work History

VP of Sales & Marketing

(Confidential)
08.2021 - Current
  • Implemented and executed sales strategies to increase market share, drive revenue and customer acquisition.
  • Lead and motivated a high-performing sales team.
  • Increased overall size of company from 14 to 129 employees.
  • Restructured company into divisions in order to effectively track expenses and ROI.
  • Created SOP's to optimize performance, efficiency and drive results. These SOP's were cross-functional and not only mitigated risk, but strengthened the company's value proposition.
  • Monitored KPI's and conducted regular meetings to review such indicators, set goals, review strategy and territory growth plans.
  • Managed company CRM and RFP process.
  • Built and maintained relationships with clients, vendors and subcontractors.
  • Negotiated contracts with clients and suppliers.
  • Delivered sales presentations to high-level decision-makers.
  • Optimized pricing strategies to maximize profitability while remaining competitive within the marketplace.
  • Lead training classes and held one-on-one meetings with sales team members to identify selling hurdles and offered insight into overcoming objections.
  • Completed quarterly and annual employee reviews.
  • Created and managed budgets for sales, marketing and all aspects of advertising.
  • Organized events, both internally and externally, such as training classes, company awards banquets, trade shows, customer appreciation events, industry engagement, and events to promote new products or services.
  • Represented the company at industry conferences and networking events.
  • Drove company branding efforts to increase market presence and brand recognition. This includes promotional items, vehicle wraps, designing trade show booths and marketing collateral
  • Managed content for company website and social media.
  • Identified new service opportunities for business expansion.
  • Recruited new talent. Provided mentorship and opportunities for professional growth to junior members of the management team. Organized campaigns to increase employee retention and promote a positive company culture.
  • Collaborated with cross-functional teams such as accounting, legal, and operations.
  • Developed corporate sponsorships and worked with industry thought leaders to expand public relations.

Vice President of Sales

Anything On Wheels, Inc
07.2019 - 08.2021
  • Stepped in for our family-owned car dealership as the VP of Sales & Marketing as it transitioned over to specializing in classic cars and hot rods.
  • Managed marketing, advertising, internet leads, and internet inventory.
  • Greeted customers, completed vehicle demonstrations, sold cars, and assisted with trade-ins.
  • Helped as needed with finance, tax, tag, and dealer documents.
  • Attended auctions and managed internet inventory.

Regional Account Manager

MASCO CORPORATION
04.2015 - 09.2018
  • On the original launch team to introduce Behr Pro and build brand awareness in the multi-family segment.
  • Sold 1.5MM first year without any prior experience in paint.
  • Built a scratch territory covering the Southeast, with a primary focus on Atlanta.
  • Transformed Atlanta from being a region that was not on the radar with industry competitors to one of the top performing regions in the nation.
  • Uncovered projects as leads to exchange with contractors to develop business.
  • Attended Atlanta Apartment Association and National Apartment Association events and trade shows. Served on various association committees, managed all industry engagement and marketing events.
  • Networked with other vendors.
  • Entertained customers.
  • Created and tracked budgets.
  • Worked through technical issues to insure warranties.
  • Worked strategically with the National Accounts team.
  • Partnered with the Home Depot Pro Account Managers to gain wallet share on key accounts.
  • Collaborated with Pro Account Reps to review logistics, project performance and develop strategies for improvement on high-level accounts.

Manager/Community Director

The Worthing Companies
01.2005 - 10.2015
  • Accountable for all day-to-day property operations, overseeing and enhancing the value of a 750-unit property.
  • Monitored budgets and expenditures to ensure cost-effectiveness while maintaining quality standards.
  • Completed monthly executive summary and financial reports for senior management summarizing operational performance metrics.
  • Maintained and exceeded leasing and renewal goals.
  • Managed leasing and service team. Set individual weekly/monthly goals for team members.
  • Worked closely with the Regional Director, Asset Manager, and Owner to ensure that the asset was positioned well in the market and performing above expectations.
  • Created and implemented marketing plans and social outreach programs.
  • Collaborated on resident retention events.
  • Reviewed vendor contracts before signing them on behalf of the organization.
  • Analyzed customer feedback to develop action plans for improving services offered and resident retention.
  • Invited by the Owner to take the first asset I managed to market and successfully sell. Went on to take 2 other assets through the acquisition process.
  • Worked alongside the broker and completed tours with potential buyers and investors.
  • Responsibilities during the sale included making sure the property, show units, and team were meticulous. Occupancy remained stable, and the financials matched or exceeded those of the original Proforma.
  • Provided leadership during times of organizational change or crisis situations.
  • Coached, mentored and trained team members in order to improve their job performance.
  • Conducted regular meetings with staff to discuss progress and identify areas of improvement.
  • Resolved conflicts between employees by providing guidance on company policies and procedures.
  • Assessed team member's skillsets and assigned tasks accordingly for optimal efficiency.
  • Developed annual goals for each department based on market trends and competitor analysis.
  • Developed and implemented strategies to increase customer satisfaction and loyalty.

Assistant Community Director

The Worthing Companies
12.2008 - 10.2010
  • Assisted in the daily operations of a 546 unit community by responding to resident inquiries, resolving conflicts, and providing customer service.
  • Conducted property tours for prospective residents, generated new leads, and processed rental applications.
  • Addressed complaints or concerns from tenants in a timely manner while developing strategies for conflict resolution.
  • Generated and filed accounts payable invoices with corporate office.
  • Maintained accurate records regarding tenant information, rent payments, lease agreements, and other pertinent documents.
  • Ensured proper collection of rent payments from tenants while enforcing late fees when necessary.
  • Inspected move-outs and processed final charges accordingly.
  • Collaborated with maintenance team to ensure timely completion of repairs and upkeep of community grounds and buildings.
  • Processed eviction and dispossessory warrants in compliance with State of Georgia Landlord/Tenant Laws.
  • Completed weekly/monthly reports outlining financial data, including budget analysis, accounts receivable and payable status, and income statements.
  • Reviewed delinquency reports regularly and took appropriate action when needed in order to reduce the rate of past due accounts receivables.
  • Achieved less than 1.5% monthly delinquency.
  • Consistently exceeded monthly renewal goal of 55%.

Marketing Representative

The Worthing Companies
01.2005 - 12.2008
  • Leveraged sales and marketing strategies to increase traffic, maintain closing ratios and exceed leasing goals.
  • Developed strong, professional relationships with residents by delivering exemplary service and engagement.
  • Promoted high level of customer service and assistance by greeting clients, responding to concerns, showing units and quickly resolving issues.
  • Encouraged prospective residents to fill out applications after property tours.
  • Contacted and followed up with tenants on renewal notices.
  • Participated in community events related to leasing activities or tenant relations.
  • Responsible for managing and planning resident outreach and activity initiatives on a monthly basis.
  • Consistently achieved weekly leasing goals, as set by the Property Manager.
  • Conducted biweekly outreach marketing initiatives to local businesses and corporate rental companies to increase traffic and overall occupancy.
  • Built brand loyalty by delivering stellar leasing experience to residents.

Education

Darton State University
Albany, GA

Skills

  • CRM software
  • Branding
  • Event Planning
  • Trade show management
  • Strategic Account Development
  • Problem-solving abilities
  • Territory Management
  • Value Propositions
  • Networking
  • Detail-oriented
  • Team leadership
  • Relationship building
  • Training
  • Adaptability and flexibility

References

References available upon request.

Timeline

VP of Sales & Marketing

(Confidential)
08.2021 - Current

Vice President of Sales

Anything On Wheels, Inc
07.2019 - 08.2021

Regional Account Manager

MASCO CORPORATION
04.2015 - 09.2018

Assistant Community Director

The Worthing Companies
12.2008 - 10.2010

Manager/Community Director

The Worthing Companies
01.2005 - 10.2015

Marketing Representative

The Worthing Companies
01.2005 - 12.2008

Darton State University

Similar Profiles

CREATE PROFILE
Amanda Collins