Amar Jafrani
Marietta
Summary
Results-driven marketing professional with a strong sales background and proven success growing brand reach and engagement in luxury automotive and retail markets. Expert in social media strategy, content creation, performance analytics, and cross-functional campaign execution. Demonstrated ability to scale digital audiences (10K → 74K in 16 months), produce viral content (10M+ views), and drive measurable lead and revenue growth.
Overview
7
7
years of professional experience
Work History
Product Specialist and Social Media Director
United Bmw
Alpharetta, GA
09.2025 - Current
- Built and executed dealer-level social media strategy across platforms (Instagram and Facebook) to increase brand awareness and customer acquisition.
- Scaled social audience from 10K (Sep 2023) to 74K (current) through targeted organic content, short-form video, and community engagement.
- Produced/oversaw videos including a viral clip achieving 10M+ views, resulting in significant increases in test-drive inquiries, website traffic, and lead volume.
- Implemented content calendar and performance tracking dashboards to optimize creative and posting cadence; improved engagement rate and lead conversion.
- Collaborated with sales, finance, and service teams to develop campaign messaging aligned to promotions and inventory; supported vehicle launches and delivery experiences.
Client Advisor
United BMW
Alpharetta, GA
09.2023 - 09.2025
- Provided expert guidance on BMW product features and services to enhance client satisfaction.
- Developed tailored solutions addressing client needs, fostering long-term relationships.
- Collaborated with sales team to streamline processes and improve customer service delivery.
- Conducted thorough follow-ups with clients, ensuring timely resolution of inquiries and concerns.
Sales Associate
Shamar INC
Atlanta, GA
01.2019 - 08.2023
- Developed and maintained strong customer relationships through personalized service.
- Assisted in training new team members on product knowledge and sales techniques.
- Collaborated with management to improve store displays and optimize inventory levels.
- Resolved customer inquiries and complaints efficiently, enhancing overall satisfaction.
Education
BBA - Marketing
Kennesaw State University
Kennesaw, GA05-2027
Skills
- Customer engagement
- Product training
- Product launches
Timeline
Product Specialist and Social Media Director
United Bmw
09.2025 - Current
Client Advisor
United BMW
09.2023 - 09.2025
Sales Associate
Shamar INC
01.2019 - 08.2023
BBA - Marketing
Kennesaw State University