Amber Parker
Atlanta
Summary
Marketing professional with a wide range of experience in several industries, as well as in B2B marketing. Ready to apply skills (brand management, campaign development, social media management, etc) and over seven years of experience to new position with long-term potential. Experienced in executing social media strategies across social platforms. Flexes easily with new information and branding changes to consistently exceed targets for engagement, acquisition and retention.
Overview
2
2
years of professional experience
Work History
Community Curator
The Digilogue
02.2023 - Current
- Highlight local artists via bi-weekly e-newsletters and social media posts.
- Curate regional playlists via Audiomack platform, which garners tens of thousands of plays each week.
- Program local events showcasing regional talent to audience of 50,000 plus members.
Account Manager (Contract)
LYFE Marketing
06.2023 - 08.2023
- Lead and managed a portfolio of diverse clients, ensuring their digital marketing needs were met and exceeded.
- Developed comprehensive digital marketing strategies tailored to each client's unique goals, industry, and target audience.
- Collaborated with cross-functional teams, including content creators, designers, and social media specialists, to execute client campaigns effectively.
- Analyzed data and key performance indicators (KPIs) to assess campaign performance, identify areas for improvement, and provide actionable insights to clients.
- Built and maintained strong client relationships through regular communication, status updates, and strategic consultations.
- Oversaw the successful implementation of paid advertising campaigns on platforms such as Google Ads, Facebook Ads, and Instagram Ads.
- Provided clients with detailed reports, demonstrating ROI and outlining strategies for future success.
- Acted as the primary point of contact for client inquiries, troubleshooting issues, and ensuring client satisfaction.
Artist Manager
Somalia Ra-min Entertainment
09.2021 - 05.2023
- Set clearly defined goals to drive ticket & merch sales, brand awareness and website or social media traffic.
- Increased fan engagement and tour awareness through social media.
- Oversaw marketing, PR and location-specific promotions resulting in
4 out of 6 sold-out shows. - Produced original, creative content for promotional advertisements and marketing materials
Marketing Coordinator
Definition 6
02.2022 - 03.2023
- Tracked and reported on marketing campaign performance monthly to help with optimizing current and future plans.
- Optimized social media channels and web pages to improve SEO and usability.
- Deployed social media content, engaged with target audiences and boosted reach with strategic ad placements at increased rate of 60% within 8 months.
- Rewrote website copy, published 6 blog posts and case studies per month, and updated social media platforms to strengthen company digital presence.
- Managed monthly e-newsletters and emails across 4 business units, resulting in overall 3.1% click-through rate.
Account Manager
Get Engaged Media
08.2021 - 12.2021
- Designed and implemented social media strategies to align with artists' (such as Mickey Guyton, Nakkia Gold, Ace Hood, and Justine Skye) brand.
- Created actionable plans to grow followers by 20% across Twitter, Facebook, Instagram, and TikTok within 3 months.
- Analyzed and reported social media and online marketing campaign results.
- Engaged relevant influencers to build brand awareness.
- Served as overall digital support and point of contact for client's
management team.
Education
Master of Science - Marketing
Georgia State University
Atlanta, GA08.2021
Bachelor of Science - Music Industry/Management
Georgia State University
Atlanta, GA08.2017
Skills
- Facebook, Instagram, TikTok, Snapchat, LinkedIn
- Digital marketing
- Content management
- Social and new media
- Analytics and SEO
- Project management
- Customer relationship
management - Problem-solving
- Audience engagement
- Brand development and awareness
- Trend monitoring
- Digital asset management
Timeline
Account Manager (Contract)
LYFE Marketing
06.2023 - 08.2023
Community Curator
The Digilogue
02.2023 - Current
Marketing Coordinator
Definition 6
02.2022 - 03.2023
Artist Manager
Somalia Ra-min Entertainment
09.2021 - 05.2023
Account Manager
Get Engaged Media
08.2021 - 12.2021
Master of Science - Marketing
Georgia State University
Bachelor of Science - Music Industry/Management
Georgia State University
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