Ammen Ammen
Marietta
Summary
Seasoned digital marketer closing in on a decade of experience scaling paid media strategies across Google, Meta, Bing, Amazon, and DemandBase. Successfully managed annual budgets exceeding $5.6M, driving recteq beyond $100M revenue in 2024 through strategic optimization and campaign restructuring. Proven expertise in analytics-driven optimization, ABM, proactive vendor management, and cross-functional collaboration to consistently exceed benchmarks, reduce CPA, enhance efficiency, and maximize ROI. Passionate about leveraging data insights to drive growth.
Overview
8
8
years of professional experience
1
1
Certification
Work History
Senior Performance Marketing Specialist
recteq
03.2024 - Current
- Implemented a full-funnel campaign restructure within first 60 days across Google, Bing, Meta, and Amazon Ads, refining keywords, audiences, targeting, and creative strategies. This overhaul significantly contributed to recteq surpassing $100M in revenue in 2024.
- Led multi-channel media strategy and budget management exceeding $5.6M annually across Google, Meta, Bing, Display, and Amazon Advertising, aligning channel mix with business priorities and exceeding ROAS and TROAS goals.
- Introduced Prescient AI for media mix modeling and predictive optimization, driving smarter budget reallocations and improving cross-channel campaign efficiency.
- Managed vendor relationships and platform partnerships (Basis Technologies, Google, Meta, Amazon), proactively identifying optimization opportunities and streamlining campaign operations to accelerate performance gains.
- Delivered real-time visibility into KPIs through automated Datorama dashboards to senior leadership, uncovering trends and delivering actionable recommendations that drove continuous growth and efficiency.
- Collaborated cross-functionally with customer support, web development, analytics, and retail teams, ensuring alignment between digital marketing performance and company-wide goals; actively contributed to organic social media strategy and SEO enhancements.
Digital Marketing Specialist (Contractor)
Adobe
10.2021 - 02.2024
- Collaborated with cross-functional teams and third-party vendors to significantly enhance ABM strategies using targeted account lists across paid channels, achieving a 25% increase in lead generation through ongoing campaign optimizations.
- Successfully reduced cost-per-acquisition (CPA) by 30% via rigorous A/B testing and data analysis using tools such as Adobe Analytics and Power BI.
- Implemented multi-channel campaigns across LinkedIn Ads, Meta Ads, Google Ads, DemandBase, and Integrate, consistently meeting performance benchmarks.
- Conducted revenue forecasting and allocated budgets strategically across campaigns to achieve targeted CPA.
- Created presentation dashboards simplifying key performance metrics reporting.
- Developed URL tracking and pacing templates, leveraging Salesforce for managing lead scoring.
Paid Media Specialist
Collegis Education - Agency
09.2019 - 10.2021
- Created, managed, and optimized over 34 paid search and social lead-gen campaigns simultaneously for five university partners, aligning with each partner's specific KPIs and objectives.
- Conducted daily efficiency-focused campaign optimizations, managing over $350K ad spend across media mix, driving a 62% increase in conversion rates and a 41% decrease in cost per lead.
- Led bi-weekly client meetings, highlighting recent wins, identifying opportunities, and defining action items to scale results.
- Delivered monthly performance reports facilitating data-driven strategic decision-making and resource allocation.
Digital Marketing Specialist
Primus Learning
04.2018 - 08.2019
- Led the development and marketing of a high-ticket e-learning website, successfully driving over 102 student enrollments within six months at a 12.4% average conversion rate.
- Developed marketing strategies and executed campaigns across LinkedIn, Google, and Meta, efficiently managing budgets to scale ROI.
- Crafted personalized email campaigns through MailChimp and ActiveCampaign, achieving a 64% average open rate and 13% CTR, exceeding industry benchmarks.
- Managed student data and engagements via Hubspot CRM, providing monthly performance reports to stakeholders to highlight business growth opportunities.
Freelance Digital Marketer
10.2017 - 03.2018
- Developed 13+ WordPress and Shopify websites for diverse clients across eCommerce, Real Estate, Health & Wellness, Marketing, and Higher Education sectors.
- Designed and authored SEO-optimized landing pages and 12+ content pillar pages, utilizing research tools like Ubersuggest, Moz, Keyword Everywhere, Ahrefs, and Buzz Sumo.
- Set up tracking and analytics systems via Meta Pixel, Google Analytics, and Google Tag Manager.
- Conducted detailed research and executed paid media strategies across Meta, Google, Bing, and 6Sense.
- Created visually engaging, comprehensive client reports using Looker Studio.
Education
Bachelor of Engineering - Software Engineering, Business Information Systems
Saint Monica University Higher Institute
Skills
- CRM: Hubspot, Salesforce, Eloqua
- Ad Platforms: Google Ads, Meta Ads, LinkedIn Ads, Bing Ads, 6Sense, DemandBase, Reddit, NextDoor, The Trade Desk
- Email Marketing: MailChimp, ActiveCampaign, Klaviyo
- Reporting & Analytics: Power BI, Looker Studio, Datorama, PowerPoint, Google Tag Manager
- Communication & Collaboration: Slack, Teams, Mondaycom, Outlook, MS Word, MS Excel
- Budget & Predictive Analysis: Prescient AI, ShapeIO
- Research Tools: SEMRush, Ubersuggest, Keyword Everywhere, BuzzSumo, ChatGPT, Ahrefs, SpyFu
Certification
- Google: Search, Shopping, Display, and AI
- Meta Blueprint
- Hubspot Inbound Marketing
- Google Analytics
- Google Looker Studio
- 6Sense Programmatic Ads
- Dan Lok High Income Copywriter
Timeline
Senior Performance Marketing Specialist
recteq
03.2024 - Current
Digital Marketing Specialist (Contractor)
Adobe
10.2021 - 02.2024
Paid Media Specialist
Collegis Education - Agency
09.2019 - 10.2021
Digital Marketing Specialist
Primus Learning
04.2018 - 08.2019
Freelance Digital Marketer
10.2017 - 03.2018
Bachelor of Engineering - Software Engineering, Business Information Systems
Saint Monica University Higher Institute
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