Summary
Overview
Work History
Education
Skills
Hobbies and Interests
Timeline
Generic

Amu Saaka

Atlanta

Summary

Passionate sports marketing professional with extensive experience in basketball and account management. Proven ability to drive strategic initiatives and enhance client relationships within the sports industry. A dynamic communicator and team player, skilled in fostering collaborative environments and leveraging sports knowledge to achieve organizational goals.

Overview

13
13
years of professional experience

Work History

Retail Execution Specialist

The Coca-Cola Company
12.2023 - Current
  • Oversaw account management for 60 large grocery store accounts, ensuring optimal product placement and promotional execution.
  • Collaborated with stakeholders to develop marketing strategies that increased sales and enhanced brand presence.
  • Built and maintained strong relationships with store managers, enhancing partnerships and driving mutual growth.

Independent Contractor

HVMBLE HVSTLE LLC
06.2022 - 11.2023
  • Executed marketing strategies for various clients, showcasing adaptability to different market segments.
  • Managed client accounts and customized services to meet specific needs, driving satisfaction and retention.
  • Handled financial aspects, ensuring accurate budgeting and reporting for diverse projects.

Professional Basketball Player

FIBA Basketball
08.2012 - 06.2022
  • Led teams as Captain, demonstrating strong leadership and communication skills essential for motivating diverse groups.
  • Developed partnerships with sponsors and community organizations, enhancing brand visibility and engagement.
  • Represented teams at various promotional events, effectively marketing basketball programs to fans and stakeholders.
  • Fostered strong relationships through community outreach, reinforcing brand loyalty and team culture.
  • Attended team meetings to discuss game plans and strategies for upcoming games.
  • Responded appropriately to criticism from fans, coaches, officials.
  • Collaborated with coaching staff on strategy implementation during games.
  • Served as an ambassador for the sport of basketball at various promotional events.

Education

Bachelor of Arts - Communication

Furman University
Greenville, SC
05.2012

Skills

  • Customer relationship management
  • Client Relationship Management
  • Microsoft Office Suite
  • Critical Thinking
  • Problem Solving
  • Budgeting & Financial Acumen
  • Team Collaboration
  • Strong Communication Skills
  • Management collaboration
  • Troubleshooting techniques
  • Contract negotiation

Hobbies and Interests

Active participant in community sports initiatives, passionate about promoting basketball and engaging with fans.

Timeline

Retail Execution Specialist

The Coca-Cola Company
12.2023 - Current

Independent Contractor

HVMBLE HVSTLE LLC
06.2022 - 11.2023

Professional Basketball Player

FIBA Basketball
08.2012 - 06.2022

Bachelor of Arts - Communication

Furman University

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Amu Saaka