Summary
Overview
Work History
Education
Skills
Timeline
Generic
Amy Feste

Amy Feste

Atlanta

Summary

Accomplished senior marketing and events leader with 25 years of experience in directing global meetings and experiential programs that enhance brand visibility and customer loyalty. Expertise in large-scale expos, executive board meetings, and high-impact events, effectively partnering with C-suite leaders. Skilled in transforming brand objectives into impactful experiences while managing substantial budgets and complex vendor networks.

Overview

31
31
years of professional experience

Work History

Senior Director, Marketing Services

NAPA / Genuine Part Company
Atlanta
01.2007 - Current

Provide enterprise leadership for corporate meetings, events, and customer engagement programs supporting brand, executive, and business objectives.

● Oversee the corporate meetings and events function, delivering best-
in-class experiences for board of directors, senior executive team,
employees, and customers
● Lead strategic modernization of the events organization, integrating
new technologies, platforms, and best practices to elevate attendee
experience, efficiency, and insight
● Own strategy and execution for high-visibility customer hosting
programs, ensuring alignment with brand priorities, executive
expectations, and business outcomes
● Oversee fulfillment and activation of sports marketing and
sponsorship assets, ensuring seamless integration with customer
engagement and executive hosting initiatives
● Partner closely with marketing, communications, legal, compliance,
finance, and executive leadership to ensure brand consistency,
governance, and risk management
● Manage annual budgets exceeding $20M, driving fiscal responsibility,
vendor optimization, and ROI accountability
● Serve as a trusted advisor to executives, providing strategic guidance,
executive updates, and post-event insights
● Lead sourcing, contracting, and performance management for
agencies, production partners, venues, and strategic vendors
● Oversee all aspects of delivery including registration, logistics,
production, content flow, on-site execution, and post-event reporting

Event Manager

MCI WorldCom
Atlanta
06.1999 - 07.2006

Managed customer, executive, and employee programs supporting engagement and thought leadership.

  • Led customer council meetings, CIO forums, and incentive programs to strengthen stakeholder relationships and drive collaboration.
  • Designed experiences that strengthened executive relationships, customer trust, and long-term engagement
  • Managed budgets, vendors, and logistics while delivering consistent, high-quality experiences
  • Supported executive leaders in developing agendas, delivering briefings, and facilitating stakeholder communication to ensure alignment and effectiveness.

Conference Services Manager

Loews Santa Monica Beach Hotel
Santa Monica
11.1994 - 05.1999

Directed on-property conferences and meetings for corporate and external clients.

  • Managed complex event logistics including space planning, catering, audiovisual and vendor coordination
  • Acted as primary client contact, providing high-touch service and operational excellence
  • Built strong foundation in hospitality leadership, client experience, and large-scale event execution

Education

Bachelor of Science - Business Administration

University of Southern California
Los Angeles, CA
05-1994

Skills

  • Corporate Meetings & Events Leadership
  • Executive, Board & SET Engagement
  • High-Visibility Customer Hosting Programs
  • Event Technology & Experience Modernization
  • Strategic Planning & Governance
  • Budget & Fiscal Management ($20M)
  • Vendor, Agency & Strategic Partner Leadership
  • Operational Excellence & Risk Management
  • Stakeholder Collaboration

Timeline

Senior Director, Marketing Services

NAPA / Genuine Part Company
01.2007 - Current

Event Manager

MCI WorldCom
06.1999 - 07.2006

Conference Services Manager

Loews Santa Monica Beach Hotel
11.1994 - 05.1999

Bachelor of Science - Business Administration

University of Southern California
Amy Feste