Donna A. Smith
Centerville
Summary
With over 20 years of experience in the retail industry, I bring a wealth of knowledge and expertise. As a Retail Manager, I have honed my skills in personnel duties, inventory management, visual merchandising, and the training and development of associates. Throughout my career, I have consistently demonstrated a strong commitment to delivering exceptional customer service and driving sales growth. With a proven track record of success, I am a confident in my ability to make a significant impact in any retail environment.
Overview
27
27
years of professional experience
Work History
Sales Team Manager
Belk Incorporated, Charlotte, North Carolina
12.2016 - Current
- Coached employees in successful selling methods and encouraged cross-selling to drive revenue.
- Planned and directed staff training and performance evaluations.
- Conducted regular performance reviews, identifying areas of improvement and providing guidance for professional growth.
- Recruited, interviewed and hired individuals adding value, dedication and knowledge to sales team.
- Enhanced customer satisfaction levels by consistently monitoring team performance and providing constructive feedback.
- Reduced customer complaints by addressing issues promptly and implementing corrective measures to prevent recurrence.
Area Sales Manager
Dillard's
08.2011 - 12.2015
- Managed 29 sales associates and 2 business managers
- Trained and developed direct reports on merchandising standards and visual per the company guidelines
- Oversaw a department with a volume of 6.2 million dollars, projected volume of 7.0 by the end of fiscal year
- Performed personnel duties such as recruiting, interviewing, hiring, training, evaluation, and discipline
- Ensured customer satisfaction by responding to questions and/or complaints in a timely manner
- Mentored and coached sales staff to achieve sales goals and tasks to provide customer service excellence
- Monitored sales daily, weekly, and monthly to be proactive and achieve sales goals
- Worked with buyers and vendors to tailor assortment to local market, enhancing selection and presentation
- Championed and officiated merchandising and customer service classes for our district in order to empower associates with knowledge to assist customers with 5-star service
- Participated, created, and supported in-store and out-source events related to new product launches, seasonal events, and new store openings
Visual Merchandising Manager
Kohl's Department Store
08.2007 - 08.2011
- Assisted with interview, screening, and training process for new hires
- Ensured compliance with company objectives by training associates on merchandising, fixtures/ hardware, and product knowledge
- Planned and assigned daily tasks for associates
- Ensured tasks were completed in a timely manner
- Updated/ maintained mannequins, forms, and displays as directed by new receipts and seasonal changes to create an environment that is visually appealing to the customer
- Provided support to department managers with merchandising concerns, presentation, and floor plan flows and adjacencies
- Reviewed and ensured monthly updates were executed per company standards
- Maintained effective working relationships with associates
Visual Merchandising Manager
Parisian Department Store
04.1998 - 08.2007
- Managed and developed a team of 9 visual associates during my tenure
- 3 were promoted to full time sales associates and 2 were promoted to visual managers
- Officiated monthly in-store visual merchandising classes for sales associates and department managers to ensure compliance with company standards
- Prioritized and delegated daily tasks for myself and associates
- Formulated weekly action plan to ensure deadlines were met
- Assisted and collaborated with managers on a regular basis to strategize best ways to increase sales by executing monthly updates, and floor moves
- Conducted a weekly store evaluation with store manager to identify opportunities and strengths within each department to improve brand image and increase sales
- Participated with numerous store openings and remodels
- Coordinated and led a team of 8 to 15 associates
- Attended visual seminars at our corporate office twice a year to gain knowledge of the upcoming season trends, seasonal directives, and new vendors
Education
Associate of Business Administration (ABA) - Business
Macon State College
01.1996
Skills
- Vast knowledge of store logistics, reading and implementing floor plans, promotional calendars, and directives
- Communication and customer service skills
- Personnel duties such as recruiting, hiring, and training
- Promotional and event planning
- Evaluating sales and profit margin
- Supervisory skills, including leading a team of 20 or more associates
- Employee motivation
- Product knowledge
- Training and development
Accomplishments
- Trained and promoted to Visual Manager, Parisian 2001
- Visual Manager of the quarter, Parisian 2003
- Visual Manager of the quarter, Parisian 2005
- Visual Manager of the Year, Kohl’s 2008-2009
- Directly recruited for Sales Manager, Dillard’s 2011
- Promoted to a higher volume area, Dillard’s 2013
- Sales Manager of the quarter, Dillard’s 2014
- 2nd place Sales Manager of the year, Dillard’s 2015
Timeline
Sales Team Manager
Belk Incorporated, Charlotte, North Carolina
12.2016 - Current
Area Sales Manager
Dillard's
08.2011 - 12.2015
Visual Merchandising Manager
Kohl's Department Store
08.2007 - 08.2011
Visual Merchandising Manager
Parisian Department Store
04.1998 - 08.2007
Associate of Business Administration (ABA) - Business
Macon State College
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