AnnMarie Gotel
Hampton
Summary
Results-driven Social Media Manager with expertise in content creation, analytics, and engagement tactics. Proven ability to develop and implement successful strategies that enhance brand awareness and drive customer engagement.
Overview
7
7
years of professional experience
Work History
Social Media Manager
Telltale Games
Hampton
01.2020 - Current
- Developed engaging content for multiple social media platforms.
- Managed daily social media interactions with followers and customers.
- Collaborated with marketing team to align campaigns with brand voice.
- Scheduled and published posts using social media management tools.
- Analyzed audience engagement metrics to inform content strategy.
- Conducted market research to identify trending topics and hashtags.
- Tracked social media metrics to measure audience growth, engagement volume, and reach.
- Created social media strategies that enhanced brand awareness and drove sales across platforms.
- Prepared monthly calendar to manage online content across multiple platforms.
- Monitored customer comments on various social media channels and responded in a timely manner.
- Assisted in developing strategies for increasing followership and engagement rates.
- Directed social media and digital marketing strategy and initiatives to promote brand building, guest retention and revenue-focused activities.
- Participated in brainstorming sessions with other professionals to generate innovative ideas.
- Developed and implemented successful social media campaigns to support company objectives.
- Maintained an up-to-date knowledge of emerging technologies related to social media marketing.
- Collaborated with other departments to ensure brand consistency across all channels.
- Analyzed market data to determine ways to reach target audience or intended segments.
- Recommended changes in processes or procedures based on feedback from customers or colleagues.
- Ensured compliance with company policies when publishing content online.
- Analyzed data to measure the effectiveness of campaigns and adjust strategies accordingly.
- Implemented SEO best practices in social media content to improve visibility and drive website traffic.
- Conducted competitor analysis to identify trends and opportunities for brand differentiation on social media.
- Engaged with the online community, responding to comments and messages to foster a positive brand image.
- Managed daily content creation and curation for Facebook, Twitter, Instagram, and LinkedIn, aligning with brand voice and marketing goals.
- Stayed abreast of changes in social media policies, tools, and algorithms to adapt strategies accordingly.
- Developed and managed social media budgets, optimizing resource allocation for content and advertising.
- Identified target audience and developed optimized communication plans to engage and interest individuals.
Sales Associate
Dicks Sporing Goods
McDonough
02.2019 - 01.2020
- Provided exceptional customer service to enhance shopping experience.
- Assisted customers in selecting sporting goods and apparel.
- Educated customers on product features and benefits.
- Helped customers find specific products, answered questions, and offered product advice.
- Handled customer inquiries and resolved issues effectively.
- Handled customer complaints in a professional manner.
- Processed transactions accurately at the cash register.
- Performed cashier duties such as accepting payments, issuing receipts and counting money back change.
- Processed transactions using a point-of-sale system.
- Worked with fellow sales team members to achieve group targets.
- Upsold additional items to align with customer interests and enhance overall sales.
- Maintained cleanliness and organization of the sales floor.
- Restocked shelves to maintain sufficient inventory levels.
- Completed daily recovery tasks to keep areas clean and neat for maximum productivity.
- Maintained up-to-date knowledge of store merchandise and policies.
- Arranged new merchandise with signage and appealing displays to encourage customer sales and move overstock items.
- Used technology resources to assist customers in locating and selecting items.
- Created promotional strategies that effectively increased sales volume and customer engagement.
- Attended weekly team meetings to review performance goals and objectives.
- Adhered to company initiatives and achieved established goals.
- Conducted inventories on a regular basis to track stock levels.
- Adapted sales strategies based on customer interactions and feedback to improve results.
- Opened and closed cash registers by counting money, separating charge slips and balancing drawers.
- Placed special orders or called other stores to find desired items.
- Described merchandise and explained use, operation and care.
- Maintained records related to sales for store management.
- Analyzed sales data to pinpoint trends, allowing for timely adjustments to sales strategies.
- Analyzed sales data to pinpoint trends, allowing for timely adjustments to sales strategies.
Education
High School Diploma -
South Central
Winterville, NC06-2017
Skills
- Social media analytics
- Content creation
- Strategy development
- Campaign management
- Paid advertising
- Engagement tactics
- Customer relationship management
Timeline
Social Media Manager
Telltale Games
01.2020 - Current
Sales Associate
Dicks Sporing Goods
02.2019 - 01.2020
High School Diploma -
South Central