ANTONIO HARRISON

Strategic and results-driven A&R and Marketing Executive with over a decade of experience in artist development, digital marketing, tour coordination, and brand growth. Proven track record of working with major artists and producers, executing high-impact campaigns, and driving revenue and visibility across music and film. A U.S. Army veteran with unmatched discipline, leadership, and operational planning skills. Passionate about elevating emerging talent through innovative distribution, partnerships, and market strategies.

• Edited and marketed “Mic Drop” interviews for Coalition DJs ATL, working behind the scenes to enhance video quality, create engaging clips, and amplify media reach across Instagram, YouTube, and TikTok.
• Collaborated with hosts, DJs, and artists’ teams to coordinate timely releases aligned with music drops and promo schedules.
• Wrote and sent over 100 curated emails to playlist curators and press contacts with a 40% open rate and 25% response rate.
• Led a team of 10+ personnel in high-pressure environments, completing all missions with 100% accountability and zero incidents.
• Line Producer on multiple feature films, including Boosie’s "Twins", Detroit Dreams, Birds of a Feather 1 & 2 (with Zaytoven), and Finesse 2 Finesse — overseeing day-to-day production operations from pre-production to wrap.
• Managed over 100+ cast and crew members across multiple productions, ensuring daily shoot schedules ran smoothly and efficiently.
• Coordinated and executed multiple meet-and-greet events for high-profile industry artists including Zaytoven, Young Dro, Lil Migo, and Big Moochie Grape — strengthening artist visibility and fan engagement.