Antonio Harrison

Results-driven Marketing Executive with nearly a decade of experience in artist development, digital marketing, tour coordination, and brand growth. Demonstrated success collaborating with major artists and producers to execute high-impact campaigns that drive revenue and visibility in the music and film industries. U.S. Army veteran known for unmatched discipline, leadership, and operational planning skills. Passionate about elevating emerging talent through innovative distribution, partnerships, and market strategies.

• Developed and marketed the Mic Drop artist/DJ activation as part of Coalition DJs ATL’s New Music Monday, increasing engagement and exposure for emerging talent through branded content and targeted promotion.
• Successfully coordinated and marketed over 15 sold-out Producer Camp events for Grammy-winning producer Zaytoven, helping hundreds of aspiring producers and artists connect, collaborate, and gain industry exposure — while managing all tour logistics, venue operations, and digital promotions.
• Wrote and sent over 5000 curated emails to playlist curators and press contacts with a 40% open rate and 25% response rate.
• Led a team of 10+ personnel in high-pressure environments, completing all missions with 100% accountability and zero casualties.
• Line Producer on multiple feature films, including Boosie’s "Twins", Detroit Dreams, Birds of a Feather 1 & 2 (with Zaytoven), and Finesse 2 Finesse — overseeing day-to-day production operations from pre-production to wrap.
• Managed over 100+ cast and crew members across multiple productions, ensuring daily shoot schedules ran smoothly and efficiently.
• Coordinated and executed multiple meet-and-greet events for high-profile industry artists including Zaytoven, Young Dro, Lil Migo, and Big Moochie Grape and more — strengthening artist visibility and fan engagement.
• Led and supported multiple marketing projects that contributed to placements on the Billboard Top 100, including Usher’s "Trapholizay" and Beastmode 2 by Future & Zaytoven — executing rollout strategies that amplified visibility and streaming performance.
• Received multiple awards, including the Army Achievement Medal, Good Conduct Medal, and Global War on Terrorism Service Medal for excellence in performance and service.
• Successfully secured radio placements for independent and major label singles through direct outreach to DJs, program directors, and regional stations.
• Built strong relationships with Coalition DJs, The Streets 94.5, Hot 107.9, and other influential radio networks to support artist promotion.