ARIANA BEATON TORRES
Cumming
Summary
Marketing professional with extensive experience in strategic planning and cross-functional leadership. Expertise in transforming complex service offerings into clear messaging that boosts brand visibility. Proven ability to drive impactful marketing campaigns aligned with organizational growth objectives, recognized for operational excellence and stakeholder engagement.
Overview
9
9
years of professional experience
1
1
Certification
Work History
Marketing Manager
On Point Strategy
01.2026 - Current
- Led development and execution of marketing strategies to support organizational growth and enhance federal market positioning.
- Oversaw content strategy and brand messaging while enhancing digital presence across platforms like LinkedIn and web.
- Translate complex service offerings (grants management, disaster recovery, data analytics) into clear, client-facing messaging.
- Coordinated cross-functional efforts among leadership, operations, and external partners to maintain brand consistency and effective execution.
Explosive Ordnance Disposal (EOD) Officer
U.S. Army
Eglin AFB
06.2023 - 11.2023
- Directed explosive hazard mitigation operations for U.S. Southern Command (USSOUTHCOM) and U.S. Central Command (USCENTCOM), enhancing mission safety and effectiveness.
- Integrated explosive threat training into 15+ large-scale exercises, improving operational readiness for over 800 personnel.
- Advised senior leadership on improvised explosive device (IED) threats and safety protocols, influencing mission planning and operational strategies.
- Collaborated with national-level research and intelligence organizations to align threat analysis with operational procedures, improving response capabilities.
- 7th Special Forces Group (Airborne), Eglin AFB, FL
Detachment Commander (Explosive Ordnance Disposal & Military Working Dog Unit)
U.S. Army
08.2021 - 06.2023
- Led joint operations across 12 international contingents in a multinational peacekeeping mission.
- Supervised 40+ personnel and managed $5M in equipment and operational resources, ensuring optimal operational readiness.
- Developed and implemented training programs and SOPs, enhancing safety protocols and operational effectiveness.
- Coordinated joint mission planning and execution between U.S. and partner-nation forces, improving inter-agency collaboration.
- Multinational Force & Observers, Sinai Peninsula, Egypt
Operations Officer (Battalion-Level Operations & Logistics Manager)
U.S. Army
Fort Wainwright
12.2020 - 08.2021
- Managed operations, logistics, training, and budget execution for 80+ personnel, ensuring mission readiness and effective resource allocation.
- Coordinated interagency missions with TSA, U.S. Secret Service, and Department of State, enhancing collaboration and operational success.
- Directed accountability and lifecycle management of $9.5M in equipment, achieving 100% compliance and optimizing asset utilization.
- Recognized among the top 1% of officers for leadership and operational excellence.
- 65th EOD Battalion, Fort Wainwright, AK
Platoon Leader (Explosive Ordnance Disposal Team Lead)
U.S. Army
Fort Wainwright
03.2020 - 12.2020
- Led specialized EOD team during COVID-19 pandemic, maintaining operational continuity and ensuring personnel safety through strategic planning and execution.
- Coordinated acquisition and development of 4 acres of training land, enhancing operational capability and training effectiveness for EOD missions.
- Achieved 100% certification rate across team leaders, demonstrating commitment to excellence and compliance with federal safety standards.
- Ranked among the top 5% of officers and selected for early promotion to Captain.
- Fort Wainwright, AK
Cyber Operations & Counterintelligence Intern
Federal Bureau of Investigation (FBI)
San Juan
01.2017 - 08.2017
- Supported cyber and counterintelligence operations by conducting research, analysis, and identifying threats to enhance operational effectiveness.
- Conducted open-source and classified research to support investigations and intelligence briefings.
- Assisted in developing analytical reports and recommendations for federal stakeholders.
- Collaborated with analysts and agents to streamline interagency coordination and improve information sharing.
Education
Bachelor of Arts - Communications, Psychology
Universidad del Sagrado Corazón
San Juan, PR01-2017
Skills
- Marketing strategy
- Digital Campaigns
- Integrated Marketing
- Content Strategy
- Marketing Operations
- Consumer Insights
- Data Analysis & Reporting
- Project management
- Strategic Planning & Execution
- Cross-Functional Leadership
- Stakeholder Engagement & Coordination
- Budget and Resource Management
- Risk Assessment & Mitigation
- Training Development & Implementation
- Time management
- Creative Content
- Emergency & Crisis Management
- Integrated Marketing
Certification
- Women in Leadership – University of Notre Dame
- Alaska Erosion Sediment Control Leader
- Unit Status Reporting Officer
- Defense Travel System (DTS) Program Management
- Explosive Ordnance Disposal Information Management System (EODIMS)
Awards
- Meritorious Service Medal – for exceptional leadership and sustained performance in command and operations management roles.
- Army Commendation Medal (3rd Award) – for superior achievement and mission success across multiple commands and operational environments.
- Army Achievement Medal (4th Award) – for excellence in performance, training management, and operational readiness.
- National Defense Service Medal – in recognition of honorable active service during a designated national emergency period.
- Global War on Terrorism Service Medal – for direct support of U.S. counterterrorism and defense operations.
- Overseas Service Ribbon (2nd Award) – for successful completion of overseas assignments in Alaska and Egypt.
- Multinational Force and Observers Medal – for distinguished service in international peacekeeping operations in the Sinai Peninsula.
- Army Service Ribbon – for successful completion of initial training and early career professional development milestones.
- Armed Forces Volunteer Service Medal – for sustained volunteer service and commitment to community and humanitarian initiatives.
- Expert Soldier Badge – demonstrating mastery of advanced Soldier skills, physical readiness, and tactical proficiency.
- Explosive Ordnance Disposal (EOD) Badge – for technical expertise and operational qualification in explosive hazard identification and disposal.
Additional Recognition
- Selected among the Top 1% of U.S. Army Lieutenants for leadership, performance, and command potential.
- Earned the “Perfect Edge” distinction for achieving flawless qualification across all Explosive Ordnance Disposal competency lanes.
- Nominated for Company Grade Officer of the Year for excellence in leadership, resource management, and interagency coordination.
- Commended for contributions to joint and multinational operations, strengthening U.S. partnerships and regional stability.
Websites
Timeline
Marketing Manager
On Point Strategy
01.2026 - Current
Explosive Ordnance Disposal (EOD) Officer
U.S. Army
06.2023 - 11.2023
Detachment Commander (Explosive Ordnance Disposal & Military Working Dog Unit)
U.S. Army
08.2021 - 06.2023
Operations Officer (Battalion-Level Operations & Logistics Manager)
U.S. Army
12.2020 - 08.2021
Platoon Leader (Explosive Ordnance Disposal Team Lead)
U.S. Army
03.2020 - 12.2020
Cyber Operations & Counterintelligence Intern
Federal Bureau of Investigation (FBI)
01.2017 - 08.2017
Bachelor of Arts - Communications, Psychology
Universidad del Sagrado Corazón