Ariel Holder
Social Media Specialist
Atlanta
Summary
Experienced media specialist with a strong background in social-first video production, content strategy, and digital campaign management. Expertise in creating and optimizing high-performing video content for TikTok, Instagram Reels, YouTube Shorts, and other emerging platforms. Adept at leading cross-functional teams to deliver innovative, brand-aligned content that drives audience engagement and achieves measurable results.
Overview
8
8
years of professional experience
7
7
years of post-secondary education
1
1
Certification
Work History
Social Content And Media Specialist
Hampton Media
08.2022 - 12.2024
- Developed and executed high-performing social video campaigns tailored for TikTok, Instagram Reels, and YouTube Shorts, driving audience engagement through innovative hooks and retention strategies.
- Led cross-functional production teams and collaborated with external agencies to produce impactful, brand-aligned video content.
- Managed end-to-end video production, including ideation, scripting, storyboarding, shooting, and editing using tools like Adobe Premiere Pro and CapCut.
- Monitored social media trends and experimented with new formats and effects, ensuring content remained cutting-edge and resonated with target audiences.
- Partnered with paid media teams to adapt organic content into ad formats, optimizing assets for performance marketing.
- Designed and executed an ad campaign for a client’s rebrand launch, generating $82K in sales within 60 days and achieving a 73% increase in social media lead-generated sales.
- Streamlined operational processes and workflow to increase efficiency of team performance and resource allocation.
Agile Transformation Leader/Scrum Master
Altum Solutions
04.2019 - 03.2023
- Facilitated agile transformations, fostering collaborative environments and cross-functional alignment
- Coached teams in Agile practices and provided necessary training to create positive mindset to Agile methodologies.
- Mentored teams on change management principles, driving organizational adaptability to change
- Utilized data analysis to create and implement comprehensive agile transformation plans, achieving stakeholder objectives
- Implemented workflows and automations, increasing productivity and reducing operating costs
- Led cross-functional collaborations and communication, promoting agile practices and organizational change acceptance
Project Delivery Manager
SES Networks
01.2018 - 03.2019
- Implemented continuous improvement initiatives to identify areas of inefficiency in the project delivery process and develop solutions for optimization.
- Facilitated collaborative team meetings, ensuring alignment with project goals and timelines.
- Removed barriers and empowered teams to achieve project success.
- Cultivated strong relationships with clients through regular communication and transparent reporting on project status updates, fostering trust and long-term partnerships.
Junior Scrum Master
Embarkus Solutions
08.2016 - 01.2018
- Created a mutual learning environment during sprint planning, daily scrums, sprint reviews, and sprint retrospectives, keeping teams engaged and focused on goals
- Inspired teamwork and empowered teams to be self-organized, committing to servant leadership and removing barriers that threaten the successful completion of projects
Education
Bachelor of Science (B.S.) - Management
Albany State University
08.2009 - 05.2013
Master of Arts -
Liberty University
05.2021 - 12.2024
Skills
- Social Media Strategy
- Campaign Optimization
- Brand Voice & Tone Management
- Budget Management
- Media Planning
- Data Analysis
- Collaboration
- Adobe Creative Suite
Video Editing
Digital marketing proficiency
Websites
Certification
Certified Scrum Master, 2019, Scrum Alliance
Timeline
Social Content And Media Specialist
Hampton Media
08.2022 - 12.2024
Master of Arts -
Liberty University
05.2021 - 12.2024
Agile Transformation Leader/Scrum Master
Altum Solutions
04.2019 - 03.2023
Project Delivery Manager
SES Networks
01.2018 - 03.2019
Junior Scrum Master
Embarkus Solutions
08.2016 - 01.2018
Bachelor of Science (B.S.) - Management
Albany State University
08.2009 - 05.2013
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