Ashley McWhorter
Winder
Summary
Dynamic Assistant Property Manager with a proven track record at Willow Bridge, excelling in strategic marketing and budget management. Skilled in enhancing occupancy rates and tenant relations, I leverage technical proficiency in Yardi and strong communication skills to drive property performance and foster collaborative team environments.
Overview
13
13
years of professional experience
Work History
Assistant Property Manager
Willow Bridge
09.2024 - Current
- As an experienced Assistant Property Manager, I specialize in strategic marketing, property management, and customer engagement. Currently managing three lease-up properties at Willow Bridge Property Company, I develop and implement targeted marketing strategies to drive occupancy and revenue growth. My expertise in market research, performance analysis, and budget management allows me to identify trends, adjust strategies, and deliver measurable results.
- I have a proven track record of increasing occupancy rates, enhancing resident satisfaction, and streamlining operational processes. My experience with industry-leading platforms such as Yardi, Knock, Realpage, Rentcafe, Soci, Bilt, Elevated Living, Approveshield, and Entrata has equipped me with tools to optimize property performance and customer experience.
- I'm passionate about building strong teams and fostering a collaborative work environment. My ability to lead, train, and support staff ensures that marketing and leasing strategies are executed effectively and consistently deliver high returns.
- I'm driven by a desire to combine strategic marketing with operational excellence, and I'm always looking for new ways to enhance property performance and customer satisfaction.
Leasing Consultant
The Cottages at Ridge Pointe
02.2024 - 09.2024
- As a leasing agent, responsible for assisting with the monthly budget by analyzing leasing trends and property performance.
- Delivered informative property tours to prospective residents, highlighting unique amenities and features tailored to their needs.
- Assisted prospective tenants in paperwork completion and other logistics to facilitate smooth move-in processed.
- Conducted thorough market research to stay informed of current trends and competitor.
- Provided exceptional customer service, addressing inquiries in a timely manner to maintain positive relationships with tenants.
- Assisted with property management tasks, ensuring timely completion of maintenance requests and rent collections.
- Inspected properties before and after new tenant move-ins to schedule maintenance, cleaners, and other services.
- Coordinated closely with maintenance staff to ensure apartment units were prepared for new occupants in a timely manner.
- Maintained high occupancy rates through effective marketing strategies and excellent customer service.
- Conducted comprehensive property audits to monitor occupancy levels, including the number of leased units, available units, and handicap-accessible units.
- Ensured compliance with leasing agreements by verifying that all tenants were charged accurately, preventing any discrepancies in billing. Collaborated with property management to identify areas for improvement and optimize financial performance while maintaining tenant satisfaction.
MARKETING ASSISTANT
White Diamond Counseling Consulting Coaching, LLC
01.2020 - 09.2022
- Support marketing campaigns by developing strategies in content creation, social media, and newsletters
- Assist in meeting marketing goals by tracking metrics and analyzing performance.
Leasing Agent
Circle Property Management, Inc.
01.2016 - 09.2020
- As a member of the leasing office team, I excel in providing exceptional customer service, conducting property tours, processing applications, and ensuring tenant satisfaction
- I am skilled in lease administration, resolving tenant concerns, and maintaining occupancy levels
- My role involves effective communication with prospective and current residents to meet their needs and uphold the company's high standards of property management.
Administrative Assistant
ELLISON'S INCOME TAX SERVICE & LAW OFFICE
01.2013 - 01.2016
- Coordinate daily office operations and manage administrative staff
- Oversee budgets, invoices, and contracts
- Facilitate regular meetings with department heads to evaluate progress and implement strategies
- I have over a decade of experience in real estate, marketing, and administrative support
- I have cultivated a versatile skill set that enables me to efficiently tackle tasks, manage projects, and meet deadlines
- I am known for my strong work ethic and exceptional communication skills.
Education
DIPLOMA -
Clarke Central High School
Certificate in Cosmetology -
Georgia Institute of Cosmetology
BUSINESS ADMINISTRATION, ATHENS TECHNICAL COLLEGE
Skills
- Time management
- Communication
- Organization
- Multitasking
- Problem solving
- Customer service
- Attention to detail
- Proficient in Entrata, Yardi
- Excellent knowledge of Fair Housing Laws
- Strong interpersonal skills
- Budget management
- Market research/strategy
- Property management
- Team building
- Tenant relations
- Digital marketing
- Training & Development
- Telephone and email etiquette
- Property tours and inspections
- Payment collection
- Application process proficiency
References
Provided upon request
Timeline
Assistant Property Manager
Willow Bridge
09.2024 - Current
Leasing Consultant
The Cottages at Ridge Pointe
02.2024 - 09.2024
MARKETING ASSISTANT
White Diamond Counseling Consulting Coaching, LLC
01.2020 - 09.2022
Leasing Agent
Circle Property Management, Inc.
01.2016 - 09.2020
Administrative Assistant
ELLISON'S INCOME TAX SERVICE & LAW OFFICE
01.2013 - 01.2016
Certificate in Cosmetology -
Georgia Institute of Cosmetology
BUSINESS ADMINISTRATION, ATHENS TECHNICAL COLLEGE
DIPLOMA -
Clarke Central High School
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