Ashley Shackleford
Atlanta
Summary
Digital marketing and communications professional with extensive experience managing integrated campaigns, social content, executive visibility, stakeholder relationships, and performance reporting across government, nonprofit, and high-profile public-facing organizations. Experienced in leading multi-channel activation workflows from concept through execution, aligning cross-functional teams, managing approvals and deadlines, and translating audience and engagement data into actionable recommendations. Brings strong brand judgment, fan- and community-centered storytelling, operational discipline, and a track record of delivering high-volume work in fast-paced environments.
Overview
10
10
years of professional experience
Work History
Digital Communications Manager
The Daniels Group (Free National Movement Campaign)
Houston, TX
05.2025 - 04.2026
- Led execution of multi-channel digital campaigns and managed 20–40+ weekly content assets across Instagram, TikTok, Facebook, and X, ensuring each activation aligned with campaign strategy, audience expectations, and brand standards.
- Managed end-to-end workflows for high-volume communications requests, including intake, prioritization, timelines, stakeholder reviews, approvals, publishing, and status updates.
- Served as a central connection point among 5–8 cross-functional stakeholders spanning leadership, policy, creative, and digital teams to keep engagements aligned and execution-ready.
- Evaluated content and messaging for strategic fit, platform relevance, tone, and execution feasibility before release.
- Monitored audience response and content performance through Meltwater and native platform analytics, using insights to refine messaging, improve reach, and support future campaign decisions.
- Oversaw hundreds of daily community interactions, identified emerging audience trends, and translated feedback into timely content and engagement recommendations.
- Delivered same-day and sub-24-hour campaigns under tight deadlines while maintaining accuracy, quality, and brand consistency.
Press Officer
CARE
Atlanta, GA
07.2023 - 02.2025
- Developed and executed integrated earned-media and digital visibility strategies that connected organizational priorities, timely news opportunities, executive positioning, and audience needs.
- Managed relationships with a network of 400+ journalists and external stakeholders, coordinating interviews, content, approvals, assets, and follow-up to maintain strong partner experiences.
- Collaborated across program, digital, creative, fundraising, and leadership teams to develop campaigns, reports, stories, and public-facing initiatives from concept through execution.
- Produced monthly executive performance reports and campaign recaps, translating coverage, reach, engagement, and qualitative insights into clear recommendations for leadership and board stakeholders.
- Maintained media trackers, editorial calendars, content libraries, and campaign assets to strengthen workflow visibility, accountability, and reporting.
- Identified timely storytelling and thought-leadership opportunities that expanded organizational visibility and supported fundraising communications generating $100K+ in donations.
- Applied an audience- and community-centered approach to storytelling, ensuring campaigns represented impacted communities accurately, respectfully, and authentically.
CEO Communications Coordinator
CARE
Atlanta, GA
02.2022 - 07.2023
- Led executive communications planning for the President and CEO, producing 200+ quarterly content pieces across internal, digital, public, and stakeholder-facing channels.
- Managed communications calendars, workflows, approvals, briefing materials, and logistics for 50+ annual executive engagements.
- Coordinated with global and cross-functional teams to align messaging, priorities, audience needs, and timing across regions and platforms.
- Produced quarterly digital performance reports and converted engagement findings into strategic recommendations for leadership.
Communications Specialist
City of Atlanta, Office of the Mayor
Atlanta, GA
03.2018 - 02.2021
- Planned and executed high-visibility public relations, social, and community-facing initiatives in collaboration with communications directors and city departments.
- Developed speeches, talking points, press materials, social copy, daily briefings, and recognition materials for major city events and public engagements.
- Managed a high-volume pipeline of nearly 1,000 ceremonial letters per quarter and 100+ annual Phoenix Awards, balancing stakeholder needs, deadlines, quality control, and executive approvals.
- Partnered with internal teams to source information, coordinate deliverables, and maintain consistent public messaging across channels.
- Co-developed and edited an internal newsletter that strengthened employee engagement with timely, relevant organizational content.
Social Media & Communications Coordinator
City of Atlanta, Office of the Mayor
Atlanta, GA
10.2017 - 03.2018
- Supported social strategy and daily content management for mayoral Instagram and X platforms, including audience research, platform selection, messaging, engagement, and weekly editorial calendars.
- Contributed to the ideation and development of the Mayor’s “100 Days” campaign and other high-profile public-facing initiatives.
- Coordinated press materials and staffed approximately 10 press conferences and speaking engagements monthly.
Marketing & Grants Intern
Prevent Blindness Georgia
01.2017 - 06.2017
- Supported marketing campaigns and secured $10K+ through grant applications.
Marketing Intern
United Way of Greater Atlanta
09.2016 - 12.2016
- Created written, video, image, and social content and contributed to campaign ideation.
Education
Bachelor of Arts - Journalism (Public Relations), Minor in English
Georgia State University
Atlanta05.2016
Adobe Social Media & Content Strategy Certificate - Social Media Marketing
Adobe
05.2026
Associate of Arts - Communications
Georgia Perimeter College
01.2014
Skills
Social & Content Strategy
Audience strategy
Integrated Campaign Activation
Performance reporting
Data optimization
Digital Revenue Strategies
Brand & Digital Partnerships
Community marketing
Cross-Functional Collaboration
Stakeholder management
Workflow management
Partner-Facing Communication
Timeline
Digital Communications Manager
The Daniels Group (Free National Movement Campaign)
05.2025 - 04.2026
Press Officer
CARE
07.2023 - 02.2025
CEO Communications Coordinator
CARE
02.2022 - 07.2023
Communications Specialist
City of Atlanta, Office of the Mayor
03.2018 - 02.2021
Social Media & Communications Coordinator
City of Atlanta, Office of the Mayor
10.2017 - 03.2018
Marketing & Grants Intern
Prevent Blindness Georgia
01.2017 - 06.2017
Marketing Intern
United Way of Greater Atlanta
09.2016 - 12.2016
Associate of Arts - Communications
Georgia Perimeter College
Adobe Social Media & Content Strategy Certificate - Social Media Marketing
Adobe
Bachelor of Arts - Journalism (Public Relations), Minor in English
Georgia State University