Austin Payne
Atlanta
Summary
Experienced content writer, marketer, and product manager specializing in personal finance at fast-paced remote organizations and high-profile startups.
Proficient in content, marketing, SEO, copy and UX writing, product design, and product management. Adept at collaborating and leading projects to deliver high-quality and efficient results.
Overview
5
5
years of professional experience
Work History
Primary Product Manager - B2B
Finstead (Finny)
04.2022 - Current
- Transitioned to product manager to manage the "Learn" (B2B SaaS) product suite while maintaining the head of content responsibilities
- Conducting market research, optimizing the user experience, UX copy, and visual design
- Co-pilot consultation/sales calls with B2B clients exploring adding Finny as a benefit.
Head of Content
Finstead (Finny)
03.2021 - Current
- Generate ideas for and manage the weekly content schedule
- Serve as managing editor for a team of 3-6 part-time writers
- Write and manage content including the twice-a-week newsletter sent to 70,000+ readersCover topics including Investing, banking, budgeting, retirement, crypto, taxes, estate, insurance, housing, economics, financial planning, accounting, web3, and more.
Content Marketing | Writer Consultant
Clair
05.2023 - 02.2024
- Consultancy/part-time | retainer role
- Assisted the marketing team in formulating their content marketing strategy
- Enacted and delivered quality, SEO-optimized content to publish on Clair's blog.
Senior content writer
DoNotSaveMoney
10.2022 - 10.2023
Personal finance writer
Pocketnest
03.2022 - 09.2023
Growth Marketing
Finstead (Finny)
03.2022 - 04.2023
- Throughout my time with Finny, I also assisted our co-founder with managing various marketing campaigns and sponsorship/affiliate marketing projects.
Content Marketing Manager | Contract
Front Finance (Now: "Mesh")
08.2021 - 09.2022
- Collaborate cross-functionally with compliance to ensure content legitimacy, safety, and company ethics
- Stay on top of market trends, and conduct market analysis when necessary for the subject matter
- Oversaw the content creation process, production, and writing of the twice-weekly finance newsletter sent to roughly 100,000 subscribers
- Collaborate and assist in designing and contributing to Front's social media content of their investor-focused app.
Founder & Managing Editor
Macro Sports
03.2020 - 03.2022
- In 2020 I founded a small sports blogging site covering the NFL & NBA
- At peak viewership, we reached around 10,000 views per month
- I was solely handling job postings, hiring, topic assignments, editing, and uploading for a team of around 10 writers.
UX writer
Darwin AI
01.2020 - 06.2021
B2B Copywriter
Elemerce
10.2020 - 03.2021
- Wrote copy for a wide variety of e-commerce clients and their products across social media, blogs, landing pages, and their Amazon e-stores.
Senior SEO Content Editor
No BS Marketplace
03.2020 - 12.2020
- My role was 50% writer, and 50% editor for the U.S
- Writers team
- Wrote and edited content ranging from 750-3,000 words in length across topics ranging from home goods, real estate, finances, investing, health, wellness, fashion, marketing, and other topics
- Conducted keyword research, competitive analysis, proper SEO keyword optimization, and formatting for readability.
Staff writer, NBA & NFL
Telegraph Local
12.2019 - 07.2020
Contributing writer
Fansided
04.2019 - 12.2019
Social Media & Community Manager
Bmoji
05.2019 - 10.2019
Marketing Assistant & Social Media Manager
Hotspot Media Agency
03.2019 - 10.2019
Education
BBA - Marketing -
Georgia Southwestern State University
01.2022
Skills
- Communication skills
- Collaboration
- Schedule maintenance
- Remote work
- Teamwork
- Problem-solving
- Time management
- Adaptability
- Prompt
- Leadership
- Management
- Critical thinking
- Creativity
- Negotiation
- Dependability
- Flexibility
- Attention to detail
- Project management
- Interpersonal skills
- Slack
- Teams
- Google Docs
- Google Sheets
- Excel
- Email marketing
- Growth marketing
- Campaign management
- Product management
- Content management
- Content planning
- Content marketing
- Content writing
- Editing
- Editor
- SEO
- SEO management
- Affiliate marketing
- Sponsorships
- MailChimp
- Braze
- Meta ads manager
- LinkedIn ads manager
- Google search ads console
- WordPress
- Wix
- SurferSEO
- Positional
- Ahrefs
- SEMRush
- Documentation
Locations
Atlanta, GA
Personal Information
Title: Fintech Content | Product | Marketing
Hobbies and Interests
- Hobbyist book writing - written and published multiple philosophical books and discourses under the categories of metaphysics, existentialism, epistemology, and deontology.
- Music production - written produced recorded and published multiple Spotify albums and hundreds of songs
- Sports
- Fitness & Health
- Personal finance and investing actively
Languages
English
Native or Bilingual
French
Elementary
Timeline
Content Marketing | Writer Consultant
Clair
05.2023 - 02.2024
Senior content writer
DoNotSaveMoney
10.2022 - 10.2023
Primary Product Manager - B2B
Finstead (Finny)
04.2022 - Current
Personal finance writer
Pocketnest
03.2022 - 09.2023
Growth Marketing
Finstead (Finny)
03.2022 - 04.2023
Content Marketing Manager | Contract
Front Finance (Now: "Mesh")
08.2021 - 09.2022
Head of Content
Finstead (Finny)
03.2021 - Current
B2B Copywriter
Elemerce
10.2020 - 03.2021
Founder & Managing Editor
Macro Sports
03.2020 - 03.2022
Senior SEO Content Editor
No BS Marketplace
03.2020 - 12.2020
UX writer
Darwin AI
01.2020 - 06.2021
Staff writer, NBA & NFL
Telegraph Local
12.2019 - 07.2020
Social Media & Community Manager
Bmoji
05.2019 - 10.2019
Contributing writer
Fansided
04.2019 - 12.2019
Marketing Assistant & Social Media Manager
Hotspot Media Agency
03.2019 - 10.2019
BBA - Marketing -
Georgia Southwestern State University
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