Balaraju Puramsetty
Atlanta,GA
Summary
IT Professional with 18+ years of experience leading end-to-end delivery of digital commerce and store technology solutions in the QSR domain. Proven expertise in driving product execution across digital ordering, POS integrations, and payment-enabled workflows across mobile, web, and in-store channels. Experienced in translating business, operations, and partner requirements into scalable product solutions, with strong focus on transaction flows, system integrations, and operational reliability. Skilled in coordinating with external vendors including POS systems, third-party delivery platforms, and enterprise service providers to ensure seamless execution. Hands-on in managing full product lifecycle from discovery through launch and stabilization, ensuring alignment across engineering, product, and business teams in high-volume, distributed environments.
Overview
1
1
Certification
Work History
Digital Ordering Platforms, Payments & Menu Ecosystem
Subway
- Owned payment flows across web, mobile, and 3PD platforms (Uber Eats, DoorDash)
- Worked with payment gateways/processors for transaction handling (auth, capture, settlement)
- Managed pricing, promotions, and payment lifecycle integration with backend systems
- Handled payment failures, retries, and order reliability issues in production
- Led requirements and delivery alignment for digital ordering and menu systems across web, mobile, and third-party platforms (Uber Eats, DoorDash, Grubhub)
- Worked on order lifecycle and transaction flows, including menu pricing, promotions, and integration with backend ordering systems
- Coordinated with external partners to validate menu payloads, pricing logic, and order processing flows
- Supported troubleshooting of production issues impacting order reliability and partner integrations
Store Technology Modernization
Papa John’s
- Defined payment and POS capabilities including transaction orchestration
- Aligned payment workflows across POS, enterprise systems, and external vendors
- Led build vs buy decisions for payment-integrated solutions
- Coordinated vendors, processors, and internal teams for delivery execution
- Drove capability definition across POS modernization including Makeline, order orchestration, and store operations systems
- Collaborated with architecture teams to align ordering and payment-related workflows across POS and enterprise platforms
- Led build vs buy analysis using eMonitor, comparing internal build effort with vendor solutions to support modernization decisions
- Facilitated stakeholder and vendor discussions to finalize solution approach across modules
Digital Platform
Inspire Brands
- Site Optimization - Analyzed web/mobile ordering journeys, identified UX and performance gaps, and converted them into prioritized features to improve conversion
- BWW Choice - Aligned menu, pricing, and ordering flows across channels, ensuring consistency between frontend experience and backend systems
- Back To Core (BTC) - Reviewed existing ordering/menu services, identified gaps and duplicate logic, and translated them into capability-driven epics for modernization
- Digital Menu Boards (DMB) - Defined requirements for dynamic menu content, pricing, and promotions, enabling real-time updates and store-level configuration
SharePoint Migration & Brinker Hub
Brinker & Discount Tire
- Owned end-to-end engagement including delivery, staffing, budget tracking, and stakeholder management
- Led cross-functional teams and external vendors to deliver SharePoint migration and Hub solutions
- Managed governance, risks, dependencies, and ensured alignment with client expectations
- Supported solutioning, estimation, and financial planning across multiple workstreams
Education
Master of Science - MSc
Acharya Nagarjuna University
IndiaMBA -
Pondicherry Central University
IndiaSkills
- JIRA, Confluence, Azure DevOps, SQL, SharePoint, Microsoft Office
Certification
CSM, CSPO, SAFe Agilist, Azure AZ-104, DP-203, BPM, RPA BA
Core Competencies
- Payment Systems: Processors, Gateways, Digital Wallets, Gift Cards
- Transaction Lifecycle: Authorization, Capture, Settlement, Reconciliation
- Payment Reliability: Retry logic, failure handling, monitoring, rollback
- Vendor & Partner Management: POS, 3PD, Payment Providers
- Product Management: Discovery to Launch & Stabilization
- Agile Delivery: JIRA, ADO, Scrum, SAFe
- Compliance Awareness: PCI, Fraud Checks, Secure Transactions
Timeline
Store Technology Modernization
Papa John’s
Digital Platform
Inspire Brands
SharePoint Migration & Brinker Hub
Brinker & Discount Tire
Digital Ordering Platforms, Payments & Menu Ecosystem
Subway
Master of Science - MSc
Acharya Nagarjuna University
MBA -
Pondicherry Central University