Barbara Johnson
Kennesaw
Summary
Senior Vice President with extensive experience in strategic roadmap development and client relationship management. Led award-winning campaigns that resulted in substantial revenue growth and enhanced donor engagement. Proven ability to build and lead high-performing teams while executing successful omni-channel marketing initiatives. Recognized for strong leadership skills and a talent for cultivating new client relationships.
Overview
35
35
years of professional experience
1
1
Certification
Work History
Senior Vice President, Client Services
MarkeTeam
10.2017 - Current
- New business lead, supervising Client Services department, managing accounts and lead strategist.
- Multi-MAXI Award winner, including 2023 Big Idea for League of Women Voters’ Yard Sign campaign
- Led the crusade for additional channels for League of Women Voters; driving highest revenue for FY25.
- Launched new sustainer program for League of Women Voters; driving a 10-fold increase in donors.
- Led first omni-channel campaign for Pancreatic Cancer Action Network; MAXI winner.
- Successfully transited leadership of four large nonprofits when SVP left agency.
- TNPA Leadership Lab participant 3+ years.
Board Chair for 3+ years
RedRover Board of Directors
01.2018 - 05.2024
- Board Director 2018-2020; two terms, last term extended to seat new President/CEO.
Vice President, Client Services
RKD
02.2012 - 01.2017
- Responsible for attracting and growing new business opportunities, managing accounts and leading team of fundraising professionals.
- Developed new business leads, proposals and solely responsible for strategic responses to RFPs. Aided in the development of new business presentations. Identified and collaborated with key strategic partners.
- Assisted in winning 15 national accounts and two nonprofit organization-wide audits and assessments. Accounts included digital only, direct mail only, multi-channel, peer-to-peer, advocacy and nonprofit. Served as Transition Specialist on several key agency accounts and responsible for quickly transferring all insights gained to account team.
- Created annual strategic roadmaps, multi-channel comprehensive communication plans, budgets, and three and five year projections to achieve and exceed goals. Identified and defined target markets and audiences. Created and maintained vital reports and dashboards for strategic insight. Managed multi-vendor relationships.
- Lead the management of gift processing RFPs for two clients. Identified key partners.
- Highlight of tenure was managing a long-term relationship that exceeded key metrics year-after-year. Active donors increased by 90%, Rev/donor increased 29%, overall donor retention reached a five year high, donor downgrading declined and upgrading increased. Collaborated to increase constituent engagement.
- Managed one of the agency’s largest nonprofits that exceeded industry benchmarks while achieving unprecedented growth.
Vice President, National Business Department, Client Services
GRIZZARD COMMUNICATIONS GROUP
09.2006 - 07.2011
- Hired to attract and grow national nonprofit division to complement agency’s traditional focus on chapter based local nonprofits and to further agency’s expertise by incorporating multichannel communications.
- Led and supervised entire department. Coached, mentored and trained staff and assisted in their professional development. Maintained department budget. Managed bi-coastal teams.
- Furthered expertise in digital channel and multi-channel integration.
- Developed new business proposals, annual strategic plans, and new programs which led to growth of national business unit. Greatest account wins and highest billings ever achieved by national department.
- Developed and managed multi-million dollar budgets with strict adherence to expenses, closely monitoring revenue and operational impact. Regularly exceeded gross revenue, some by as much as 100% while managing ROI.
- Data-driven analysis of campaign results and Key Performance Indicators led to development of strategies that exceeded in achieving key benchmarks for clients.
- National healthcare nonprofit consistently exceeded national industry benchmarks when majority of healthcare nonprofit trends declined. Developed constituent engagement campaigns.
- Assisted in the development and rollout of three branding initiatives. Contributed to focus group exercises for branding.
- Highlight of tenure was to strategically guide the AARP Foundation to a more donor centric program by introducing and integrating online communications to increase engagement with organization. Developing a middle donor program and creating a planned giving lead generation program that exceeded expectations. Efforts included 501(c)4 and 501(c)3 access to their 30,000,000+ members for fundraising opportunities.
Partner, Vice President, Client Services
TARGET MARKETTEAM, INC.
02.1990 - 08.2006
- Initially hired to plan and purchase print media for agency. Quickly advanced to account service and contributed significantly to the successful growth of agency. During my tenure, the agency grew from six employees to 40 and billing increased from $2 million to nearly $50 million.
- Oversaw and managed seven of the 12 non-profit and for-profit accounts. Including largest nonprofit account for agency.
- Managed accounts generated revenue of $2,000,000 to $32,000,000. Some accounts totaling over 100,000,000 direct mail pieces per year. Accounts included Hispanic programs.
- Highlight of tenure was to strategically guide the American Diabetes Association to their largest gross revenue growth in 20 years and partially responsible for American Diabetes Association winning the 2006 DMA Non-Profit of the Year award.
- Under my team management, highest employee retention rate.
- Managed Smart Caging team that handled several thousand gifts to over 500,000 annually. Grew from one full time staff employee to two full time staff and four seasonal employees.
- Created and implemented majority of quality control measures and procedures for the agency.
- Other Positions Held at TMT: Account Supervisor, Account Executive, Media Planner/Buyer
Education
Bachelor of Business Administration - Marketing
Kennesaw State University
Kennesaw, GA05.2001
Skills
- Strategic roadmap development
- Omni-channel, multi-channel, and single channel marketing
- Collaboration across centers of excellence
- Revenue generation
- Client relationship management
- Team leadership
Certification
- Attendance and participation at Nonprofit Conferences
- Certificate of Completion Trust-Based Selling Program January 2011 – Trusted Advisor Associates LLC
- Strictly Business: Dale Carnegie Immersion Seminar 2007 – Dale Carnegie of Georgia
- Fearless Presentations – The Leader’s Institute November 2006
Military
Served five years in US Navy, enlisted E-5, Meteorologist
Timeline
Board Chair for 3+ years
RedRover Board of Directors
01.2018 - 05.2024
Senior Vice President, Client Services
MarkeTeam
10.2017 - Current
Vice President, Client Services
RKD
02.2012 - 01.2017
Vice President, National Business Department, Client Services
GRIZZARD COMMUNICATIONS GROUP
09.2006 - 07.2011
Partner, Vice President, Client Services
TARGET MARKETTEAM, INC.
02.1990 - 08.2006
Bachelor of Business Administration - Marketing
Kennesaw State University
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