Barbara Jones-Brown
Atlanta,GA
Summary
Highly accomplished technology executive with 12+ years of experience as Founder/CEO and CTO of a B2B SaaS startup in the Retail POS and Loss Prevention space. Proven track record of securing $4M+ in VC funding, building and scaling a full-stack retail loss prevention platform (MERN), and leading cross-functional teams to deliver innovative solutions. Expertise in AI/ML, Agentic AI, and deep data analytics. Seeking to leverage subject matter expertise in retail technology and a passion for AI to drive Microsoft's success in AI initiatives and startup programs.
Knowledgeable CTO with solid background in designing and implementing technology solutions. Demonstrated ability to lead cross-functional teams in successful deployment of enterprise-grade systems. Proven track record of leveraging cloud architecture and data integration skills to drive business efficiency.
Overview
21
21
years of professional experience
1
1
Certification
Work History
Oracle Xstore Retail Technology Solution Architect
Lillii RNB Inc.
01.2021 - Current
- Architected and developed enhancements to the Xstore Client using DTX framework and Opchains
- Led payments integration with Ingenico payment devices and Xstore Mobile POS
Founder & CEO/CTO
Freeing Returns (formerly Lillii RNB Inc.)
01.2013 - Current
- Led the full lifecycle development (ideation to GA release) of an enterprise SaaS B2B software platform focused on Retail Enterprise Loss Prevention, incorporating AI/ML, React/Node JS, GCP, and Vertex AI
- Secured $4M+ in venture capital funding and scaled the platform from MVP to serving Fortune 500 retailers
- Oversaw all technical aspects of the platform, including architecture, design, and development
- Built and managed a team of 30+ employees, fostering a culture of innovation and inclusion
- Drove company growth from zero to over $1M in annual revenue in under two years
- Spearheaded business development and marketing initiatives to expand customer base and increase product visibility
- Established strategic partnerships with industry leaders, including Salesforce, Google, PwC, Mastercard, and NVIDIA
Senior 360Commerce Consultant
Various Clients (The Home Depot, Gap, Cox Communications)
01.2004 - 01.2018
- Provided consulting and technical expertise for the implementation and customization of Oracle Retail POS (ORPOS) and 360Commerce systems
- Led projects for major retailers, including The Home Depot, The Gap, LL Bean, and Cox Communications
- Designed and developed APIs, software enhancements, and system integrations to improve functionality and efficiency
Education
Bachelor of Science - Computer Science
The University of Texas at Austin
01.1998
Skills
- AI/ML: Vertex AI, TensorFlow, Generative AI, Prompt Engineering, Agentic AI, Retail Loss Prevention AI
- Cloud Computing: Google Cloud Platform (GCP), Google Cloud Services
- Software Development: MERN Stack (MongoDB, Expressjs, React, Nodejs), Java, Python, JavaScript, XML, SQL, HTML, CSS, Android Development, Agile Methodologies, SaaS Architecture, Enterprise SaaS, RESTful Web Services
- Retail Technology: Retail POS Systems, Oracle Xstore, Oracle ORPOS, 360Commerce, EMV, Payment Gateways, Xstore Mobile, Retail IT
- Leadership & Business Acumen: Entrepreneurship, Team Leadership, Strategic Planning, Business Development, VC Funding, Product Management, Budget Management, Customer Relationship Management (CRM), SME in Retail Technology
- Enterprise architecture design
- Information security policies
- Disaster recovery strategies
- Quality assurance strategies
- IT risk assessment
- API design and management
- Data integration strategies
Websites
Accomplishments
- Supervised team of 35 staff members.
- Collaborated with team of 75 in the development of LL Bean Loyalty Program.
Certification
- Certified Java Software Engineer, Oracle - 2020
Languages
Spanish
Limited Working
Portuguese
Elementary
Timeline
Oracle Xstore Retail Technology Solution Architect
Lillii RNB Inc.
01.2021 - Current
Founder & CEO/CTO
Freeing Returns (formerly Lillii RNB Inc.)
01.2013 - Current
Senior 360Commerce Consultant
Various Clients (The Home Depot, Gap, Cox Communications)
01.2004 - 01.2018
Bachelor of Science - Computer Science
The University of Texas at Austin
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