Ben Crumby
Atlanta
Summary
Dynamic sports management professional with a proven track record at CLC, excelling in customer relationship management and strategic planning. Recognized for fostering significant partnerships and driving business growth, evidenced in securing new business and retaining existing business. Honored as "Rookie of the Year" for Learfield's Division of Brand Management and Marketing in 2023. Skilled in effective communication and problem solving, consistently achieving strategic objectives.
Overview
7
7
years of professional experience
Work History
Senior Manager, Partnerships
CLC, Learfield
09.2022 - Current
- Assist with the day-to-day management of 40 NCAA Division I and II partner institutions and athletic conferences.
- Fostered positive relationships with clients through proactive communication tactics, weekly meetings & in-person visits.
- Collaborated with internal staff to develop processes and special projects.
- Monitored licensing royalties to identify revenue growth opportunities.
- Conducted mid-year and annual reviews that contributed to the development of strategic growth plans.
- Successfully renewed agency agreements with 10 key university partners upon contract expiration.
- Awarded "Rookie of the Year" for Learfield's Brand Management and Marketing Division.
Business Development Representative
CLC, Learfield
03.2022 - 09.2022
- Developed new business opportunities by communicating CLC's licensing program management services to prospective universities and athletic conferences.
- Created strategies for generating new business through cold calling, emailing and networking.
- Maintained relationships with prospective institutional partners through consistent follow-ups and intentional outreach.
- Established strong working relationships with internal teams across departments.
- Successfully signed 7 new university and athletic conference partners to agency agreements.
Assistant Learning Specialist
University of Georgia Athletic Association
08.2021 - 04.2022
- Provided academic support and mentorship to a caseload of primarily football student athletes.
- Conducted multiple meetings per week with assigned student-athletes to identify potential barriers to academic success and develop strategies for overcoming them.
- Awarded "Athletic Support Staff Team Member of the Month".
Utility Ambassador
Atlanta Braves
05.2021 - 10.2021
- Sold $50,000+ of 5/50 raffle tickets throughout the summer of 2021 to benefit the Atlanta Braves Foundation.
Property Assistant
Bulldog Sports Properties, Learfield
02.2018 - 02.2019
- Assisted BSP staff with developing proposal decks for new and existing partners of Mississippi State Athletics.
- Monitored contractually granted assets at Mississippi State Athletic events to ensure partner satisfaction.
- Helped create a premium experience for partners at Mississippi State athletic events.
Education
Master of Science - Sport Management And Policy
The University of Georgia
08-2022
BBA - Business Administration
Mississippi State University
Starkville, MS05-2021
Skills
- Customer Relationship Management
- Business Development
- Effective Communication
- Strategic Planning
- Problem Solving
Affiliations
- Served as President, Recruitment Chairman and Secretary of the Lambda Chi Alpha Fraternity while an undergraduate at Mississippi State.
- Served as the athletic department liaison for the Mississippi State Student Association in 2018.
Education and Training
other,other
Timeline
Senior Manager, Partnerships
CLC, Learfield
09.2022 - Current
Business Development Representative
CLC, Learfield
03.2022 - 09.2022
Assistant Learning Specialist
University of Georgia Athletic Association
08.2021 - 04.2022
Utility Ambassador
Atlanta Braves
05.2021 - 10.2021
Property Assistant
Bulldog Sports Properties, Learfield
02.2018 - 02.2019
BBA - Business Administration
Mississippi State University
Master of Science - Sport Management And Policy
The University of Georgia
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