Benny Silva
Decatur
Summary
Creative Director and Motion Designer with over 13 years of experience crafting compelling visual narratives for brands. Background includes roles as a yoga instructor, sound healing facilitator, and musician. Expertise in merging creativity with intentionality, applying deep listening and purposeful craftsmanship to brand campaigns and transformative sound experiences. Committed to roles that unite creativity, wellness, and human connection, with a focus on contributing meaningfully to projects that inspire and uplift communities. Seeking opportunities that fuse artistic vision with holistic practices to create impactful experiences.
Overview
12
12
years of professional experience
Work History
Founder + Creative Director
Truecraft Creative
Decatur, GA
01.2023 - Current
- Lead digital-first creative strategy and execution, translating brand goals into performance-oriented campaigns that drive measurable market growth.
- Develop high-impact visual storytelling and strategies that differentiate brands in crowded categories across digital ecosystems.
- Direct photo and video shoot production, managing artists and producers to deliver high-quality content with lean, scrappy workflows.
- Developed innovative creative strategies to enhance brand visibility and engagement.
- Directed project management processes ensuring timely delivery of high-quality creative solutions.
- Mentored team members on best practices in design and client communication.
- Established partnerships with clients, fostering long-term relationships for sustained business growth.
- truecraftcreative.com
Freelance Art Director / Motion Designer
Benny Silva Design
Atlanta, GA
12.2017 - 12.2022
- Developed digital-first creative and motion design for diverse high-growth clients, elevating engagement through performance-oriented visuals.
- Partnered with external agencies to scale production, pivoting between hands-on execution and strategic art direction.
- Led creative direction for branding projects, enhancing client visual identity and engagement.
Senior Motion Designer
Monigle
Denver, CO
03.2021 - 03.2022
- Led motion design systems that differentiated brands within regulated categories and crowded digital ecosystems.
- Partnered with brand strategists to translate scalable guidelines into performance-oriented motion assets with cross-platform consistency.
- Executed and lead over 20 major brand campaigns and activations with a team of designers and animators
Art Director / Senior Motion Graphics Designer
Lionstar Films
Atlanta, GA
09.2015 - 05.2020
- Led a creative team of designers and animators for broadcast and digital commercial campaigns for challenger brands.
- Oversaw visual production pipeline from concept to delivery, ensuring high production value under resource constraints.
- Translated artistic concepts into digital-first narratives in collaboration with producers and agency partners.
- Created and lead a team of artists in creating 100s of videos, live event visuals, sizzles, and activations.
Lead Motion Graphics Designer
The Impact Partnership
Atlanta, GA
02.2015 - 09.2015
- Led design projects from concept to completion, ensuring alignment with client objectives and brand guidelines.
- Collaborated with cross-functional teams to deliver cohesive visual strategies that enhanced user experience.
Motion Graphics Designer (Contract)
Primal Screen
01.2014 - 01.2015
- Executed digital-first creative for major entertainment clients, managing complex brand requirements and regulated IP guidelines.
Education
200-Hour RYT - Hatha Yoga & Sound Healing
Yoga Alliance
Atlanta06-2024
BFA - Motion Media Design
Savannah College of Art And Design
Atlanta01-2014
Skills
- Art Direction
- Creative Strategy
- Brand Identity
- Team Leadership
- Agency Management
- Motion Graphics
- Graphic Design
- Festival & live event production
- Strategic thinking
- Marketing
Personal Information
Title: Creative Director Motion Designer Yoga & Sound Healing Facilitator
Timeline
Founder + Creative Director
Truecraft Creative
01.2023 - Current
Senior Motion Designer
Monigle
03.2021 - 03.2022
Freelance Art Director / Motion Designer
Benny Silva Design
12.2017 - 12.2022
Art Director / Senior Motion Graphics Designer
Lionstar Films
09.2015 - 05.2020
Lead Motion Graphics Designer
The Impact Partnership
02.2015 - 09.2015
Motion Graphics Designer (Contract)
Primal Screen
01.2014 - 01.2015
200-Hour RYT - Hatha Yoga & Sound Healing
Yoga Alliance
BFA - Motion Media Design
Savannah College of Art And Design