Bradley Daniely

Managed and optimized content for DTC and HCP digital platforms, aligning brand strategy and UX goals. Cultivated strong relationships with executive leadership and key account stakeholders. Led client-facing presentations and strategic planning sessions to drive digital engagement and ensure campaign success.

Facilitated effective workflow processes across multiple time zones. Translated written scripts into digital-first experiences. Collaborated with influencers and celebrity talent to amplify engagement and cultural representation. Generated original and inclusive multi-cultural content strategies for Amazon’s Audible.

Directed copywriting for new business proposals. Created brand personas, tone of voice, and content systems for clients’ digital and social channels. Leveraged SEO and SEM strategies to increase and maximize web traffic and click-through rates.

Built brand identities that elevated EVP and inclusive hiring. Redefined the candidate experience by embedding personalization and accessibility. Led $4M+ in RR during internal restructuring with an agile, equity-first junior team. Co-founded ERG to drive engagement, inclusion, and awareness.

Organized and ensured all copy-related tasks were Med/Legal and DDMAC compliant. Provided constructive and direct ongoing feedback to junior creative teams. Directed an 8-person team to develop mobile-first content strategies and new media activations.

Managed e-CRM programs for GSK’s portfolio. Launched Theraflu’s new-to- category products. Led GSK's brand web redesigns, digital copy, and organic content. Demonstrated leadership on critical cross-functional projects. Collaborated with internal and external agencies to craft compelling narratives.

Developed copy for integrated 360 campaigns that included OOH, in-store, web, digital, and social for P&G Home Care. Enhanced online brand language and product descriptions. Demonstrated ability to adapt and execute creatively in fast-changing environments.