Brandon Feraco
WOODSTOCK,GA
Summary
Dynamic, results-driven professional with 8 years of automotive industry experience supporting dealership clients through performance analysis, lead optimization, and customer engagement strategies. Proven ability to analyze key performance indicators and translate data into actionable insights that improve dealership performance and strengthen long-term client relationships. Recognized for a consultative, data-driven approach focused on enhancing lead quality, increasing conversion rates, and driving measurable account growth and retention across automotive retail environments. CarNow President’s Club Award recipient (2020 & 2024).
Overview
13
13
years of professional experience
Work History
Senior Manager, Customer Success – Strategic Accounts
CarNow
08.2018 - Current
- Manage strategic automotive dealer accounts, including AMSI, Greenway, Lithia, Mills Auto Group, and Sonic Automotive.
- Partner with dealers, agencies, and third parties to improve ROI through best practices and process optimization.
- Lead onboarding and implementation to drive early adoption and long-term platform success.
- Design and present monthly and quarterly performance review decks in Canva using chats, leads, and conversion data to drive insights and retention.
- Collaborate with product and engineering teams to resolve technical issues.
- Achieved top 1% lowest churn in 2026; CarNow President’s Club recipient (2020 & 2024).
Sales Associate / Internet Specialist
Southern Auto Brokers
04.2018 - 08.2018
- Managed high-volume inbound internet leads via CRM, phone, chat, email, and text.
- Guided customers through full vehicle purchasing process from initial contact to delivery.
- Consistently met or exceeded monthly sales and gross profit targets.
Operations Analyst – Entertainment Asset Management
The Coca-Cola Company
01.2013 - 01.2018
- Managed 450,000+ marketing assets valued at $25M annually as SME for internal teams and vendors.
- Led system implementation, data migration, and onboarding, generating $1.3M+ annual savings.
- Developed dashboard reporting exceeding industry benchmarks by 25%.
- Led supplier performance reviews achieving 90%+ utilization rates.
Education
Bachelor of Science - Sport Management, Minor in Business Management
Georgia Southern University
Statesboro05.2008
Skills
- Client relationship management
- Client retention strategies
- KPI analysis and reporting
- Analysis of campaign outcomes
- Support for automotive dealerships
- Professional presentation delivery
- Analytical data insights
- Experience with CRM platforms
AWARDS
CarNow President’s Club Award (2020, 2024)
Timeline
Senior Manager, Customer Success – Strategic Accounts
CarNow
08.2018 - Current
Sales Associate / Internet Specialist
Southern Auto Brokers
04.2018 - 08.2018
Operations Analyst – Entertainment Asset Management
The Coca-Cola Company
01.2013 - 01.2018
Bachelor of Science - Sport Management, Minor in Business Management
Georgia Southern University