Braylon Kennedy

• Consistent optimization of your assigned accounts, including looking for opportunities for improvement in all of your assigned accounts.
• Verification and consistent checking of all required documentation needed for the account to stay healthy with Google.
• Verification that we have correctly selected all necessary boxes and filled in all information that Google requests to continue a healthy campaign.
• Daily checks of your assigned accounts for items such as: pacing, activity issues, and expiration of payment methods or documentation.
• Call listening for LSA and CallRail on under-performing accounts in order to identify any adjustments that can be made to improve results.
• Work with Account Managers to fulfill client requests related to paid services.
• Ongoing focus on/monitoring of metrics, including CPL and volume.
• Tracking spikes in call volume, and identifying how to potentially apply those optimizations to other accounts.
• Weekly and monthly reporting to Account Managers on account performance, optimization updates, and campaign updates.
• Consistently checking to ensure campaigns are following the budget strategy that has been set for each client.
• Heavy emphasis on accounts that are underperforming to best identify and fix the issue. This typically starts with call listening then verification of keyword opportunities, schedules, bidding strategies, and any possible revisions.

• Manage social media channels and content on Facebook, Twitter, YouTube and blogs.
• Utilize SEO strategies and Google Analytics to enhance online content.
• Utilize chatbots, content and social channels to streamline process.
• Use data and analytics to enhance lead generation campaigns and improve quality of leads generated.
• Research current trends to stay abreast with technology and best marketing practices.
• Evaluate all initiatives and reported to management to show ROI.
• Formulate and managed marketing budget for short-term and long-term goals.

• Assist in implementing Google Ads marketing campaigns
  
• Undertake ad-hoc marketing projects
  
• Assist any member of The Kool Source team with projects as needed
  
• Measure, record, and monitor analytics for our client's websites, social media, and digital marketing campaigns
  
• Communicate campaign updates and performance metrics in an organized, easy to understand manner for clients
  
• Prepare correspondence to clients in response to questions and provide clarification or updates on projects in process
  
• Manage administrative duties

This position has responsibility of supporting campus computing and telecommunication network operations and processes. This position is responsible for supporting personal computers, peripherals equipment, networks, communications equipment and providing support for users’ software/hardware needs. Also serves as primary test proctor.

Responsibilities/Duties/Functions/Tasks

• Troubleshoot, repair, maintain, install and perform testing activities on various computer equipment, peripherals, data communication and computer network systems.
• Assemble, install configure and test computer equipment or units of local area networks requiring use of standard interface protocols.
• Maintain campus network per Corporate IT Policy and Procedures.
• Consult with corporate IT/IS representatives for maintenance, upgrade and troubleshooting of network and firewall.
• Develop and maintain software and hardware inventory and tracking systems; develop inventory lists and order, stock and store electronic components.
• Manage Users within the campus network.
• Prepare and submit vendor warranty claims, parts, and documentation associated with warranty repairs.
• Install and maintain cable for IT and communications systems. Perform moves, adds, deletes and other changes.
• Sets up calling features for telephone systems, call processing and voicemail. Provides phone support and training to new users and solve miscellaneous phone problems.
• Configures and set up servers to work with various programs; install software. Ensure server backups and networked user backups are performed on a regular basis.
• Provide support to users related to both hardware and software problems on their personal computers;
• Maintain Web Portal login information for students and faculty.
• Conduct Web Portal training for students and staff.
• Primary contact for questions on Web Portal.
• Other duties as assigned by the supervisor.

• Observe and document business processes and procedures to determine areas of improvement in department efficiency
• Identify trends and insights, and optimize spend and performance based on the insights
• Establish and grow relationships with clients and potential clients
• Continuously identify and execute new opportunities for growth
• Social Media