Brenden O'Neil
Atlanta
Summary
I am an accomplished commercial interiors executive with an extensive entrepreneurial background in commercial interiors, layered network technologies, workplace strategy/optimization and generative machine learning applications and data metrics. I am identified as both an influencer and persuader by way of sales aptitude/DISC profile tests. I excell in animating complex conversations around sales initiatives and customer engagements. I am a high EQ leader with a relentless dedication to self improvement. I am a decades long student and practitioner of Top Grading for Sales and hiring methodologies. I have five years experience animating and implementing EOS [Entrepreneurial Operating System] methodology. I excell in building psychologically safe, tight knit, execution focused teams that know their plays and how to run them. I am a dedicated industry professional with a history of meeting company goals utilizing consistent and organized practices. I am skilled in working under pressure and adapting to new situations and challenges to best enhance organizational objectives. Additionally, I believe my work is a direct reflection of my desire to realize the success of the people I serve.
Overview
32
32
years of professional experience
1
1
Certification
Work History
Market Development Executive
MillerKnoll
09.2023 - Current
- Expanded market presence by identifying and pursuing new business opportunities across targeted industries.
- Achieved revenue growth by developing strategic partnerships with key stakeholders in DOD
- Increased brand awareness through targeted marketing campaigns and promotional events.
- Developed strong relationships with distribution partners, resulting in increased brand wallet share
- Lead Workplace Performance teams to deliver data driven sales events within competitively held accounts
- Enhanced sales team performance by providing ongoing coaching, training, and feedback on best practices.
- Led cross-functional teams in the development of generative artificial intelligence specific to scaling corporate real-estate services that addressed customer needs.
- Analyzed best practices and market trends to identify potential areas for growth and expansion.
Market Development Executive
MillerKnoll
02.2020 - 09.2023
- Achieved revenue growth by guiding our distribution partner through the concept of building a "business within the business" to address specific verticals with historically high volume and low margins.
- Expanded market presence by targeting specific high profile competitively held accounts with non-traditional support services simultaneously creating multiple paths to victory with higher margin product categories.
- Enhanced sales team performance by providing ongoing coaching, training, and feedback on best practices.
- Navigated complex deals through negotiation skills, ultimately securing favorable terms for our distribution partner and shared customer.
- Managed a diverse portfolio of accounts, maintaining strong relationships with key decision-makers across various industries.
- Challenged, coached and mentored sales leaders to re-think their traditional approaches to opportunities by elevating engagements from procurement space to complex conversations rooted in partnership
- Led cross-functional teams with Psychological Safety best practices that addressed profound disconnects among dealer internal service teams and their sales counterpart internal customers
Director of Government Sales West
Haworth/Peoplespace
08.2018 - 02.2020
- Increased sales revenue by implementing strategic marketing campaigns and fostering strong client relationships across the military industrial complex
- Developed new business opportunities by way of specialized government contracts and minority partnerships for increased market growth.
- Managed high-performing sales teams across three states, providing regular coaching and EOS performance reviews to drive success.
- Led cross-functional teams on various projects, ensuring clear communication and timely completion of tasks.
- Conducted regular market research activities to identify emerging trends, informing future business decisions and strategy planning.
- Mentored junior sales professionals in best practices, contributing to their professional growth within the company.
- Resolved significant manufacturing breakdowns that prevented performance requirements from being met with high-profile customers to maintain relationships and increase return customer base.
- Recruited, interviewed and hired employees using Top Grading methodologies and implemented mentoring programs to promote positive feedback and engagement.
- Compiled and analyzed data to determine approaches to improve sales and performance.
- Streamlined internal processes to improve efficiency, resulting in higher productivity and better customer service.
Director of National Sales
Quadrifoglio Spa., Dba, OFFICITY North America
11.2009 - 07.2016
- Boosted national sales revenue by developing and implementing effective sales strategies.
- Expanded market reach with the establishment of new partnerships and relationships.
- Led competing line sales teams across multiple design driven markets, providing guidance on best practices, performance improvement and specialized sales tools.
- Identified and implemented strategies that demonstrated domestic partner performance expectations across a variety of routine expecations specific to design specs, annualized contracts, billing and logistics
- Developed comprehensive sales forecasts, enabling accurate resource allocation and budgeting decisions.
- Mentored junior distribution sellers on advanced selling techniques, empowering them to excel within their roles.
President and General Manager
GSI Office Environments
09.1995 - 08.2009
- Increased overall company efficiency by streamlining operations and implementing innovative service strategies specific to design, project management and installation of commercial furniture.
- Established comprehensive employee training programs to develop skills, improve productivity, and maintain manufacturer standards for certifications
- Championed continuous improvement initiatives that enhanced operational performance across all departments.
- Directed comprehensive sales efforts to exceed revenue targets consistently
- Analyzed market trends/data to identify potential opportunities for business growth within the verticals of Government, Education and Healthcare.
- Developed and implemented strategies to increase sales and profitability.
- Developed and executed strategic plans for business growth and expansion, resulting in increased market share.
- Managed a diverse team of sales professionals, fostering a positive work environment and high employee engagement.
- Cultivated strong relationships with clients, vendors, and manufacturing partners to ensure long-term success and loyalty.
- Implemented effective cost-saving measures to reduce overhead expenses without compromising quality or service.
General Manager
GSI Office Environments, Dba Quickspecs
03.2003 - 12.2008
- Developed and executed strategic plans for business growth and expansion of start up focused on space planning, proposals and project management specific to the contract furniture industry.
- Managed a diverse team of professionals, fostering a positive work environment and high employee satisfaction.
- Implemented effective cost-saving measures to reduce overhead expenses without compromising quality or service.
- Established comprehensive employee training programs to develop skills in autocad and capspec planning tools
- Collaborated effectively with cross-functional teams on various projects/initiatives aimed at enhancing organizational performance results. Managed budget implementations, employee reviews, training, schedules, and compensation packages
- Maximized efficiency by coaching and mentoring personnel on industry practices, company procedures, and technology based support tools, specifically microsoft office suites
- Provided thoughtful guidance to personnel in navigating and resolving snags in consistent product deliverables
Communications Officer
United States Coast Guard
12.1991 - 09.1995
- Acting Coast Guard liaison to the Army's 10th Mountain Division in the Republic of Haiti during Operation Uphold Democracy in the Republic of Haiti 1992 thru 1995 over a period of seven back to back deployments
- Managed operational communications, effectively between the USCG and the 10th Mountain Division.
- Acted as classified and cryptologic material custodian for USCG Command Task Force Guantanamo Bay, Cuba.
- Bronze Star recipient
- Joint Expeditionary Medal
- Humanitarian Service Medal [Seven]
- Department of Transportation Gold Medal
- Operational Excellence Medal with "O" insignia
- Good Conduct Award
Education
Bachelor of Arts - Drawing And Painting
The University of Georgia
Athens, GABachelor of Science - Data Analytics
Utah State University
Logan, UT05.2027
Skills
- Complex Problem-Solving
- Critical Thinking
- Active Listening Skills
- Business Optimization
- Client Needs Assessment
- Outreach Initiatives
- Personnel Development
- Organizational Leadership
- Cold Calling
- Client Relationships
- Performance Goals
- Customer Engagement Strategies
Affiliations
Veterans of Foreign Wars
American Legion
Society of American Military Engineers
Certification
- EMT - Certified Emergency Medical Technician [State of Utah and FEMA]
Timeline
Market Development Executive
MillerKnoll
09.2023 - Current
Market Development Executive
MillerKnoll
02.2020 - 09.2023
Director of Government Sales West
Haworth/Peoplespace
08.2018 - 02.2020
Director of National Sales
Quadrifoglio Spa., Dba, OFFICITY North America
11.2009 - 07.2016
General Manager
GSI Office Environments, Dba Quickspecs
03.2003 - 12.2008
President and General Manager
GSI Office Environments
09.1995 - 08.2009
Communications Officer
United States Coast Guard
12.1991 - 09.1995
Bachelor of Arts - Drawing And Painting
The University of Georgia
Bachelor of Science - Data Analytics
Utah State University
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