Summary
Overview
Work History
Education
Skills
Certification
Languages
References
Timeline
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Brian Stapleton

Brian Stapleton

Acworth

Summary

  • Dynamic GovTech/Recreation Tech Executive with a proven track record, driving YOY ARR growth through innovative product strategies and cross-functional leadership. Most recently led 20x ARR and 12x Total Customer Count Recreation business growth for CivicPlus since acquisition of the Recreation Management platform (2016). Expert in business and market analysis, especially in the LocalGov space (Outdoor/Municipal Recreation). I excel in building high-performing teams and achieving ambitious growth objectives, ensuring long-term scalability and customer satisfaction in support of organizational goals

Overview

9
9
years of professional experience
1
1
Certification

Work History

VP/GM

CivicPlus
Manhattan
12.2022 - 06.2025
  • Product, go-to-market strategy and P&L responsibility for high-growth Recreation Management and Payments platform
  • Achieved organization best 98.2% GRR
  • Drove 30% YOY ARR growth and exceeded EBITDA and contribution margin objectives,
  • Developed multi-year product and go-to-market strategies to drive sustained double-digit growth through 2028
  • Drove 20% YOY NRR growth and successfully achieved Rule of 40 goal for Recreation Management platform
  • Developed and led top-performing teams to accelerate innovation and fuel business growth
  • Regularly presented to and collaborated with C-Suite and above (board of directors)

Director of Product Management

CivicPlus
Manhattan
12.2020 - 12.2022
  • Successfully launched and implemented Client Advisory Board and multiple User Groups engaging with more than 100+ of existing client partners focused solely on the needs of municipal Parks and Recreation product needs
  • Built, presented, and successfully defended business case to executive team for purposes of roadmap dedicated to achieving both GRR and NRR goals and ensuring long-term scalability of product
  • Launched and implemented cross-functional training programs in support of customer facing teams to help to successfully achieve GRR goals
  • Managed road-map and successful implementation of Recreation Managements most successful upsell development in company history

Product Manager

CivicPlus
Manhattan
08.2018 - 12.2020
  • Collaborated with cross-functional teams to gather market requirements and user feedback helping to define and inform strategic roadmap and product vision
  • Developed product specifications and documentation for stakeholders and development teams.
  • Led project planning sessions to map out timelines for feature releases.
  • Identified product gaps and generated innovative ideas to expand market share, improve customer experience and drive growth.
  • Communicated progress updates at regular intervals with senior and executive leadership.
  • Managed product lifecycle from concept through launch, ensuring timely delivery.

Sales Engineer

CivicPlus
Manhattan
01.2017 - 08.2018
  • Collaborated with clients to understand technical requirements and solutions.
  • Demonstrated product features to potential customers during presentations.
  • Coordinated with engineering teams to resolve client-specific challenges effectively.
  • Supported 50% YOY growth by partnering with Sales Executives and Leadership team post acquisition of Recreation Management product acquired by CivicPlus in December 2016

Director of Sales

Rec1
Alpharetta
01.2016 - 12.2016
  • Led sales strategy development to enhance market penetration and revenue growth achieving 90% sales growth in 11 month period pre-acquisition by CivicPlus
  • Analyzed market trends to identify new sales opportunities and competitive advantages.
  • Collaborated with marketing teams on campaigns to align messaging with sales goals.
  • Attended trade shows, conferences and industry events to promote the company's brand image.

Education

Master of Arts - Human Services

Liberty University
Lynchburg, Virginia
12-2019

MBA - Management

Western International University
Phoenix, AZ
12-2015

Skills

  • Product strategy
  • Go-to-market strategy
  • Cross-functional leadership
  • Results-driven
  • P&L management
  • Market analysis
  • Strategic planning
  • Customer relationship management

Certification

  • Pragmatic Institute Level II certified in Product Management and Product Marketing

Languages

English
Native/ Bilingual
French
Limited

References

References available upon request.

Timeline

VP/GM

CivicPlus
12.2022 - 06.2025

Director of Product Management

CivicPlus
12.2020 - 12.2022

Product Manager

CivicPlus
08.2018 - 12.2020

Sales Engineer

CivicPlus
01.2017 - 08.2018

Director of Sales

Rec1
01.2016 - 12.2016

Master of Arts - Human Services

Liberty University

MBA - Management

Western International University

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Brian Stapleton