Bridgette Beckford

SEO

• Increase Staples search engine results rankings to gain traffic and visibility by updating content and site optimizations.
• Research SEO keywords making sure we are using high-value keywords that have the potential to rank on Google or be in striking distance to increase performance/predictability.
• Using Google Analytics and Google Search Console to analyze the site's traffic and user behavior.

UX Research

• Performing quantitative research gathering numerical data grouped in categories based on age, region, ethnicity, gender, and educational level to understand users' decisions.
• Performing qualitative research gathering non-numerical insights into why the user personally made their particular decisions.
• Implemented A/B testing and data analysis to optimize website performance and user experience across multiple digital channels

Post Transaction Department

• Collaborate with engineering and production in the development, QA, and release of products.
• Creating and reviewing analytical reports to gain insight into customers' experience after transactions.
• Conducting research comparisons with competitors to enhance user experience post-transaction.

Staples Media Network - Advertising Operations

• Maintenance of current and past campaigns in Google Ad Manager and Placements.
• Monthly and Bi-Monthly Reconciliation Reports.

• Worked across the United States for major telecommunication companies such as Sprint, T-Mobile, Verizon, and AT&T
• Projects included new site installation or pre-existing site upgrades from telecommunication equipment manufacturers Ericsson, Nokia, and Samsung
• After the installation of the equipment, the following process included software upgrades and site-specific programming of all new and preexisting equipment
• Router configuration and programming were also done to allow remote connectivity to the site
• If any issues with equipment or radio frequency signals appeared on site, the process of troubleshooting equipment such as radios, antennas, and control modules was done
• Yearly recertifications as well as any new industry training were completed to remain up to date with any form of new technology that was introduced to the markets.

• Completed project reviews that summarized the scope, budget, and timeline
• Supervised the team's weekly progress to ensure projects were on schedule and within budget
• Presented weekly progress updates to upper management
• Monitored the day-to-day project team activities to ensure adherence to process standards
• Forecasted expected project needs to avoid delays and unnecessary stress on team members.