BRITTANY GOODWIN
Atlanta
Summary
I am a results-driven marketing professional specializing in brand strategy, content development, and integrated campaign execution. I bring a strategic, data-informed approach to building brands and delivering marketing solutions that drive customer engagement and business growth. I operate effectively at the intersection of strategy and execution, partnering cross-functionally to translate insights into compelling, customer-focused experiences. Known for my leadership mindset, cross-collaboration, and ability to navigate complex, fast-paced environments, I am committed to delivering measurable impact.
Overview
11
11
years of professional experience
Work History
Audience Strategy Manager, HD Home
The Home Depot
09.2025 - Current
- Lead audience and category marketing strategy across furniture and home decor merchandising business unit, partnering with senior leadership to align customer-centric campaigns with enterprise growth priorities.
- Direct cross-functional collaboration across Merchandising, Marketing, Media, Creative, Data Science, Measurement, Online, Retail Media and agency partners to execute integrated, data-driven marketing initiatives.
- Develop and execute annual marketing strategies leveraging customer insights, analytics, and emerging technologies to improve audience targeting, engagement, and campaign performance.
Audience Strategy Manager, Enterprise Events
The Home Depot
10.2021 - 09.2025
- Lead enterprise marketing and brand strategy across internal and external channels, owning end-to-end design and execution to deliver against aggressive brand growth and sales objectives.
- Drove cross-functional alignment across marketing, channel, agency, and business partners to shape integrated go-to-market strategies, translating data and customer insights into high-impact experiences that accelerate adoption, drive revenue, and strengthen brand perception.
Senior Category Marketing Specialist, Hardlines
The Home Depot
01.2021 - 10.2021
- Managed marketing strategy, campaign development & deployment and project management for the Hardlines business segment to drive a best-in-class omni-channel marketing.
Merchandise Marketing Project Manager, Hardware
The Home Depot
07.2019 - 01.2020
- Lead the strategic marketing development for the Hardware business to support and grow both the Pro and Consumer segments.
Merchandise Marketing Specialist, Tools
The Home Depot
05.2018 - 01.2019
- Supported in the strategic planning, development and execution of marketing campaigns for the Tools merchandising business unit.
Account Manager
Havas Sports & Entertainment
08.2015 - 05.2018
- Leader for multiple strategic client partnerships and business growth opportunities with accounts including The Coca-Cola Company, Delta Air Lines and CNN.
- Developed and supported end-to-end experiential marketing programs including logistics planning, staffing needs, asset management, activation plan development, etc to drive strategic priorities for global clients.
- Coordinated activations at the College Football Playoffs (CNN), the Olympic Torch Relay (Coca-Cola), and The North American International Auto Show (Delta).
Education
Bachelor of Business Administration - Marketing
University of Georgia – Terry College of Business
Athens, Georgia05-2025
Skills
- Strategic Planning & Development
- Brand Strategy
- Project Management
- Budget Management
- Decision Making
- Relationship Building
- Cross-Functional Leadership
- Collaboration
- Communication
- Customer Focused
- Data Analysis
- Event Planning
Timeline
Audience Strategy Manager, HD Home
The Home Depot
09.2025 - Current
Audience Strategy Manager, Enterprise Events
The Home Depot
10.2021 - 09.2025
Senior Category Marketing Specialist, Hardlines
The Home Depot
01.2021 - 10.2021
Merchandise Marketing Project Manager, Hardware
The Home Depot
07.2019 - 01.2020
Merchandise Marketing Specialist, Tools
The Home Depot
05.2018 - 01.2019
Account Manager
Havas Sports & Entertainment
08.2015 - 05.2018
Bachelor of Business Administration - Marketing
University of Georgia – Terry College of Business