Overview
Work History
Education
Timeline
Generic

Brooke Conner

Perry

Overview

6
6
years of professional experience

Work History

Ecommerce Merchandiser

Livie & Luca
01.2024 - Current
  • Develop and execute effective pricing strategies to maximize profitability and competitiveness in the market
  • Plan, execute, and analyze merchandising campaigns and markdowns to optimize sales and inventory levels
  • Conduct thorough demand planning and forecasting to ensure optimal inventory levels and prevent stockouts or overstock situations.
  • Oversee product information management on Amazon, Target and Shopify, ensuring accurate and compelling product listings across all platforms.
  • Coordinate product detail page (PDP) photography to maintain high-quality visual representation of products.
  • Work closely with marketing and customer service teams to ensure consistent brand messaging and customer experience.
  • Manage and coordinate with contractors for Pay-Per-Click (PPC) advertising and web development, ensuring campaigns are aligned with brand goals and objectives.
  • Drive the customer experience by identifying and implementing opportunities for optimization, including website enhancements, product page improvements, and user flow adjustments.
  • Collaborate with cross-functional teams to ensure seamless operations and a unified brand presence.
  • Analyze customer behavior, sales trends, and website performance metrics to identify opportunities for increasing Average Order Value (AOV) and conversion rates.
  • Stay up-to-date with industry trends, competitors, and emerging technologies to maintain a competitive edge in the market.

Amazon/Ecommerce Brand Manager

Astral Health & Beauty
01.2018 - 11.2023
  • Manage and execute product launch strategies & PDP implantation on Amazon
  • Strategize and create unique, scalable marketing tools and assets that will improve efficiency and enable more effective targeting and conversion
  • Manage allocation forecasting calendars for launches, marketing efforts and promotion opportunities with each brand
  • Manage PDP listings, keyword analysis, competitor analysis, creative assets & data reporting by week
  • Manage sales forecasts and advertising plans, providing weekly/monthly/quarterly estimates on sales projections and goals
  • Develop and manage promotional calendars for all brands in partnership with marketing teams
  • Collaborate with agency partners on Amazon advertising (PPC, DSP) to drive revenue and brand growth
  • Design and implement content planning strategies and development to drive glance views and convert sales
  • Ensure all site content serves to meet channel goals, Amazon expectations and search engine optimization
  • Collaborate with media agency and brand teams to align on sufficiency plans, media tactics and strategy, and execution of key market activities and initiatives
  • Create data management reports for all brands to show performance, success, budget goals and strategies to meet set goals
  • Manage all aspects of orders, launches, shipments and marketing needs for accounts
  • Develop marketplace reporting summaries, search term analytics and competitive benchmarking to drive business KPIs
  • Develop strategies with education & brand teams for Amazon Live to maximize traffic, new to brand & sale.

Education

Bachelor of Business Administration - Business Administration

Georgia Southern University
Statesboro, GA
01.2016

Timeline

Ecommerce Merchandiser

Livie & Luca
01.2024 - Current

Amazon/Ecommerce Brand Manager

Astral Health & Beauty
01.2018 - 11.2023

Bachelor of Business Administration - Business Administration

Georgia Southern University

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Brooke Conner