Bryan Fiata
Atlanta
Summary
Strategic and detail-oriented Marketing Communications Specialist with proven success in leading national menu initiatives and in-store marketing for a major restaurant brand. Experienced at managing end-to-end creative development, leading point-of-purchase material creation, driving cross-functional collaboration, and ensuring seamless execution across multiple programs. Skilled in aligning creative with brand strategy, overseeing location-specific versioning, and partnering with external agencies to deliver high-impact campaigns across 1,200+ locations nationwide.
Overview
3
3
years of professional experience
Work History
Integrated Marketing Communications Specialist
Buffalo Wild Wings
04.2023 - Current
- Oversee national menu creation, versioning, and execution for all 1,400+ Buffalo Wild Wings and Buffalo Wild Wings GO locations, ensuring alignment with brand strategy
- Lead development of national creative for all point-of-purchase materials across Buffalo Wild Wings and Buffalo Wild Wings GO
- Collaborate cross-functionally on a daily basis to capture and communicate critical details across departments
- Manage and maintain strict timelines to ensure alignment with menu printing and launch schedules
- Simultaneously lead multiple projects to ensure timely and accurate execution of all programs
- Manage relationships with external vendors and agencies to support seamless execution and high-quality deliverables
Administrative Services Coordinator
Inspire Brands
05.2022 - 04.2024
- Efficiently manage the schedules of 12 conference center rooms within the Support Center, ensuring the seamless execution of over 500 annual meetings and events.
- Successfully implemented multiple company-wide projects to increase efficiencies, including a multi-purpose space planning tool, a comprehensive security enhancement, and pioneering an automated room reservation system.
- Create weekly tailored Excel and PowerPoint reports for the executive team to evaluate for space planning, security, and occupancy needs.
- Oversee the onboarding and termination processes for Inspire team members, ensuring access and space planning requirements are upheld.
- Source and work with outside vendors in an effort to complete unique projects related to the productivity of the Support Center.
- Code and process invoices related to administrative expenses.
Education
Bachelor of Science - Sport Management, Business
UNIVERSITY OF FLORIDA
Gainesville, FLSkills
- Cross-functional collaboration
- Creative development
- Data analysis
- Time Management
- Relationship Building
- Planning and Prioritization
- Operational improvements
- Strategic Planning
- Deadline Management
- Process Improvement
Websites
Timeline
Integrated Marketing Communications Specialist
Buffalo Wild Wings
04.2023 - Current
Administrative Services Coordinator
Inspire Brands
05.2022 - 04.2024
Bachelor of Science - Sport Management, Business
UNIVERSITY OF FLORIDA
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