Caitlan Holmes
Atlanta
Summary
Creative and data-savvy marketing professional with a B.F.A. in Organizational Communication and hands-on experience in digital marketing, paid and organic social media strategy, content creation, and campaign execution. Adept at analyzing audience insights, managing omni-channel campaigns, and providing creative direction. Proven ability to collaborate across teams, meet deadlines, and contribute to performance-driven campaigns. Seeking to support impactful social media and content initiatives within a dynamic marketing environment.
Overview
4
4
years of professional experience
1
1
Certification
Work History
Marketing & Outreach Intern
Turner Center for the Arts
Valdosta
01.2025 - 05.2025
- Planned and executed targeted social media campaigns across Meta and Instagram, increasing audience engagement by 25%.
- Created and scheduled digital content to align with marketing goals, boosting event attendance and reach.
- Used analytics tools to evaluate campaign performance and identify engagement trends.
- Coordinated with creative team on content needs and asset production.
- Supported cross-functional campaign strategies and community-focused activations.
Assistant Manager
Ulta Beauty
Valdosta
02.2023 - 12.2024
- Led daily operations and supervised a team of associates, fostering a high-performance and customer-focused environment.
- Collaborated with corporate marketing teams to execute in-store promotions and product launches, driving traffic and sales.
- Analyzed customer purchasing behavior and store performance data to identify trends and improve merchandising strategies.
- Provided creative direction for product displays and seasonal visuals, enhancing customer experience and brand consistency.
- Delivered personalized service and beauty consultations, increasing customer retention and loyalty.
- Trained and mentored team members, resulting in improved productivity and stronger team dynamics.
- Managed scheduling, inventory, and daily reporting to ensure smooth, efficient store operations.
Administrative Assistant
Valdosta State University
Valdosta
08.2021 - 09.2024
- Maintained accurate departmental data and supported student communication initiatives.
- Collaborated with faculty and staff to improve outreach processes and event planning.
- Assisted in managing deadlines, reports, and internal documentation using Google Drive and Chat.
Education
Bachelor of Fine Arts - Organizational Communication
Valdosta State University
Valdosta, GASkills
- Content Strategy
- Campaign Execution
- Social Media Marketing
- Digital Analytics
- Insights Reporting
- Creative Briefing
- Asset Coordination
- Community Outreach
- Engagement
- Team Collaboration
- Communication
- Google Workspace
- Canva
- Microsoft Office
- Social Media Tools
- Time Management
- Problem Solving
- Adaptability
Certification
CITI Program – Research Ethics Training
Leadership Experience
- Member, American Marketing Association
- Member, NCNW
- Volunteer, The Ark Community Outreach
Timeline
Marketing & Outreach Intern
Turner Center for the Arts
01.2025 - 05.2025
Assistant Manager
Ulta Beauty
02.2023 - 12.2024
Administrative Assistant
Valdosta State University
08.2021 - 09.2024
Bachelor of Fine Arts - Organizational Communication
Valdosta State University
Similar Profiles
Rihanna GuilbaudRihanna Guilbaud
9th Grade at William H. Turner Technical Arts High School9th Grade at William H. Turner Technical Arts High School
James WimbleyJames Wimbley
Teacher's Assistant at William H. Turner Technical Arts High SchoolTeacher's Assistant at William H. Turner Technical Arts High School
Olivia ShworlesOlivia Shworles
Volunteer at Las Vegas Academy of the Arts Performing Arts CenterVolunteer at Las Vegas Academy of the Arts Performing Arts Center
Iniobong InyangIniobong Inyang
Volunteer, Social Care Department at Giving HealthVolunteer, Social Care Department at Giving Health
Johnny JoelJohnny Joel
Manager at Python LogisticsManager at Python Logistics