Cameron Jay Harrelson
Athens
Summary
Creative and results-driven communications professional with diverse experience in marketing, outreach, and strategic planning. Proven ability to create multi-channel content strategies, execute impactful marketing campaigns, and foster meaningful stakeholder relationships. Adept at designing digital and print media, managing events, and supervising teams to achieve organizational goals. A resilient leader with a passion for storytelling and community engagement, leveraging personal and professional experiences to advance equity and success. Ready to bring innovative thinking and exceptional communication skills to the University of Georgia's Office for Student Success and Achievement.
Overview
6
6
years of professional experience
1
1
Certification
Work History
Relationship Manager
The Cancer Foundation of Northeast Georgia
04.2024 - Current
- Cultivated and managed relationships with donors, corporate sponsors, and stakeholders, aligning interests with organizational needs. Yielded 10 new corporate partners in 3 year period and organization saw 16% YoY growth from my start date.
- Planned and executed successful fundraising events, coordinating logistics and ensuring a positive donor experience. Signature fundraiser doubled YoY revenue in 2024
- Managed digital marketing campaigns and social media to enhance brand awareness and drive engagement.
- Recruited, trained, and led volunteers for events, fostering a positive and productive community.
- Maintained accurate donor records using CRM systems and analyzed data to inform strategic planning.
Account Manager & Business Development Consultant
Cox Media Group
09.2021 - 03.2024
- Worked to partner with local businesses, organizations, and governmental entities on radio and digital marketing campaigns
- Increased client base by identifying new business opportunities and developing strategic partnerships between the Athens community and CMG
- Developed customized advertising solutions for clients, particularly in Digital Marketing, including but not limited to social media, programmatic display, YouTube, Streaming Television (OTT), Place-Based Advertising, Email Marketing, SEM, and SEO.
- Conducted market research and analyzed industry trends to provide business development strategies along with monthly performance reporting.
- Consistent monitoring of marketing campaigns to optimize targeting and budget allocations month over month
Creator & Host
Classic City Crime Podcast
03.2020 - 09.2021
- Hosted and produced a local true crime podcast that would grow to 1.5 million listens through strategic paid marketing campaigns and content creation
- Built relationships with major stakeholders in the Athens-area to garner sponsorships, support for cases being investigated, and promotion of the podcast's work
- Successfully helped write and pass Georgia's Coleman-Baker Act, which afforded rights to the families of unsolved homicide victims and ultimately solved the case of UGA law student Tara Baker, the subject of Season 1 of the podcast
Customer Experience Manager
The Scion Group
01.2019 - 03.2020
- Led marketing initiatives for leasing for two major properties in student housing, 909 Broad and Riverclub Townhomes, which resulted in both properties leasing to 100%
- Managed a team of college students who served as tour guides and support staff for the property
- Selected to work in our corporate office for three months to assist struggling leasing markets with marketing strategies, awarded numerous sales awards for number of beds leased
- Worked to keep residents and parents engaged through weekly event planning, regular email marketing outreach, and in-person check ins
- Hosted resident feedback sessions to help properties improve resident experience
- Represented the properties at a variety of community housing expos
Education
Post-Baccalaureate Certificate - Non-Profit Management & Community Development
University of West Georgia
Carrollton, GA12-2025
Bachelor of Science - Criminology
University of West Georgia
Carrollton, GA05-2024
Skills
- Content Creation and Marketing
- Multi-channel Content Development (Digital and Print)
- Social Media Management and Analytics
- Graphic Design (Adobe Suite, Canva)
- Community Outreach and Event Representation
- Public Speaking and Media Coordination
- Team Supervision and Training
- Cross-Departmental Collaboration
Certification
Digital Advertising Certified - HubSpot
Marketing Essentials Certified - Non-Profit Ready
Timeline
Relationship Manager
The Cancer Foundation of Northeast Georgia
04.2024 - Current
Account Manager & Business Development Consultant
Cox Media Group
09.2021 - 03.2024
Creator & Host
Classic City Crime Podcast
03.2020 - 09.2021
Customer Experience Manager
The Scion Group
01.2019 - 03.2020
Digital Advertising Certified - HubSpot
Marketing Essentials Certified - Non-Profit Ready
Post-Baccalaureate Certificate - Non-Profit Management & Community Development
University of West Georgia
Bachelor of Science - Criminology
University of West Georgia
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