Casandra DeLong
Crandall
Summary
Top-performing retail leader with over a decade of rapid advancement and sustained success within MAPCO convenience stores. Promoted from entry-level to Store Manager within months and entrusted with long-term leadership of a high-volume location. Proven ability to drive consistent year-over-year sales growth, build high-performing teams, and develop employees into future store managers. Known for running disciplined, profitable operations with strong customer loyalty and low shrink.
Overview
12
12
years of professional experience
1
1
Certification
Work History
Store Manager
MAPCO Convenience Store
Chatsworth, GA
03.2014 - Current
- Directed daily operations to ensure efficient store performance and optimal customer service.
- Managed inventory levels, implementing robust stock control procedures to minimize loss.
- Trained and mentored staff on best practices in customer engagement and sales techniques.
- Developed and enforced store policies to enhance compliance and operational excellence.
- Analyzed sales data to identify trends and drive strategic promotional initiatives.
- Oversaw cash management processes, ensuring accuracy in financial reporting and transactions.
- Collaborated with corporate teams to execute marketing strategies that increased foot traffic.
- Implemented employee scheduling systems to optimize labor costs while meeting staffing needs.
- Managed daily operations to ensure smooth functioning of the store, maintaining a clean, safe environment for customers and employees.
- Managed inventory control, cash control, and store opening and closing procedures.
- Addressed customer complaints promptly and professionally, resolving issues to maintain positive relationships with clientele.
- Managed store employees successfully in fast-paced environment through proactive communication and positive feedback.
- Assisted with hiring, training and mentoring new staff members.
- Improved customer satisfaction through staff training in customer service and product knowledge.
- Maintained proper product levels and inventory controls for merchandise and organized backroom to facilitate effective ordering and stock rotation.
- Completed point of sale opening and closing procedures.
- Mentored new hires during their onboarding process, ensuring they were well-equipped to excel in their roles from day one.
- Maximized sales by creating innovative visual merchandising displays and store layouts.
- Conducted regular performance reviews for staff members, providing constructive feedback and opportunities for growth.
- Approved regular payroll submissions for employees.
- Maximized sales and minimized shrinkage through excellent customer service and adherence to standard practices.
- Fostered a positive work environment by cultivating strong relationships between team members through team-building activities and consistent recognition of individual achievements.
- Set effective store schedules based on forecasted customer levels, individual employee knowledge, and service requirements.
- Supervised guests at front counter, answering questions regarding products.
- Managed financial aspects of store operations, including budget planning, expense tracking, and accurate record-keeping to maintain fiscal responsibility.
- Optimized labor scheduling according to store needs while adhering to budget constraints, maximizing productivity without compromising service quality.
- Oversaw loss prevention efforts, minimizing shrinkage by implementing effective security measures and training staff on proper procedures.
- Promoted team collaboration, performance, and efficiency by fostering healthy environments focused on mutual success.
- Increased store profitability by implementing cost-saving measures and efficient inventory management strategies.
- Ensured compliance with all applicable laws, regulations, policies by regularly reviewing store procedures and taking corrective measures when necessary.
- Maintained open lines of communication with corporate headquarters, sharing pertinent information about store performance and requesting support when needed.
- Upheld and communicated store programs and standards to employees for optimal quality, freshness, safety and cleanliness.
- Collaborated with other managers to develop company-wide initiatives aimed at improving overall performance across all locations.
- Organized special events such as seasonal sales promotions to drive foot traffic into the store and increase sales opportunities.
- Developed a successful employee retention plan, reducing staff turnover rates significantly.
- Developed strategies for attracting new customers by analyzing demographic data and conducting targeted marketing initiatives.
- Implemented a loyalty program that boosted repeat business and increased overall sales revenue.
- Enhanced employee performance and satisfaction by establishing clear goals and providing regular feedback.
- Fostered culture of excellence and accountability among staff, resulting in higher employee morale and lower turnover rates.
- Developed rewards program that significantly increased repeat business by rewarding loyal customers.
- Improved store layout for better customer flow and product visibility, leading to increase in average purchase size.
- Streamlined store operations to reduce costs, negotiating with suppliers for better pricing and optimizing staff schedules for peak times.
- Enhanced team performance with comprehensive training programs, leading to improved customer service and operational efficiency.
- Increased community engagement by participating in local events and sponsoring youth sports teams, raising store's profile.
- Cultivated strong team by hiring motivated individuals and fostering collaborative workplace, leading to improved store performance.
- Implemented loss prevention strategies, significantly reducing shrinkage.
- Analyzed sales data to identify trends and adjust inventory accordingly, preventing stockouts of popular items.
- Coordinated in-store events to increase foot traffic, partnering with local businesses and community organizations for mutual benefit.
- Negotiated with vendors to introduce new products that matched consumer trends, keeping store's offerings fresh and appealing.
- Streamlined communication between staff and management, ensuring that all team members were informed of policy changes and promotions.
- Optimized checkout process to reduce wait times, improving customer satisfaction scores.
- Implemented customer feedback system to address and quickly rectify any issues, thereby enhancing customer loyalty.
- Conducted market research to better understand local consumer base, tailoring store offerings to meet their needs.
- Boosted overall store sales by implementing innovative marketing strategies and exceptional customer service standards.
- Oversaw daily operations to ensure compliance with health and safety standards, maintaining safe environment for both staff and customers.
- Improved efficiency and accuracy of inventory management by implementing new stock control system.
- Reduced employee turnover by creating supportive work environment and recognizing outstanding performance.
- Managed inventory levels to minimize waste and ensure product availability, supporting customer satisfaction and sales efficiency.
- Rotated merchandise and displays to feature new products and promotions.
- Reconciled daily sales transactions to balance and log day-to-day revenue.
- Coached sales associates in product specifications, sales incentives, and selling techniques, significantly increasing customer satisfaction ratings.
- Assisted in recruiting, hiring and training of team members.
- Trained and guided team members to maintain high productivity and performance metrics.
- Scheduled employees for shifts, taking into account customer traffic and employee strengths.
- Handled problematic customers and clients to assist lower-level employees and maintain excellent customer service.
- Interacted well with customers to build connections and nurture relationships.
- Monitored daily cash discrepancies, inventory shrinkage and drive-off.
- Observed each employee's individual strengths and initiated mentoring program to improve areas of weakness.
- Tracked employee attendance and punctuality, addressing repeat problems quickly to prevent long-term habits.
- Supervised creation of exciting merchandise displays to catch attention of store customers.
- Reported issues to higher management with great detail.
- Recruited, hired, and trained initial personnel, working to establish key internal functions and outline scope of positions for new organization.
- Managed purchasing, sales, marketing and customer account operations efficiently.
- Cultivated and strengthened lasting client relationships using strong issue resolution and dynamic communication skills.
- Reduced financial inconsistencies while assessing and verifying billing invoices and expense reports.
- Tracked trends and suggested enhancements to both challenge and refine company's product offerings.
- Reduced operational risks while organizing data to forecast performance trends.
- Implemented innovative programs to increase employee loyalty and reduce turnover.
- Identified and qualified customer needs and negotiated and closed profitable projects with high success rate.
Assistant Store Manager
MAPCO Convenience Store
Dalton, GA
03.2014 - 01.2015
- Supervised daily store operations, ensuring compliance with company policies and procedures.
- Trained and mentored team members to enhance customer service skills and operational efficiency.
- Managed inventory levels, conducting regular audits to minimize shrinkage and ensure product availability.
- Developed promotional strategies to increase sales and improve customer engagement in-store.
- Implemented new point-of-sale systems, improving transaction speed and accuracy for customers.
- Analyzed sales data to identify trends, driving adjustments in merchandising strategies to maximize revenue.
- Coordinated staff schedules, optimizing workforce productivity while balancing labor costs effectively.
- Resolved customer complaints promptly, enhancing overall satisfaction and fostering repeat business.
- Managed cash registers efficiently, ensuring accurate transactions, balancing drawers daily, and minimizing discrepancies.
- Managed opening and closing procedures and recommended changes to enhance efficiency of daily activities.
- Enhanced store appearance for increased sales by maintaining cleanliness and implementing strategic merchandise displays.
- Rotated merchandise and displays to feature new products and promotions.
- Assisted the Store Manager in analyzing sales data to identify trends and make informed decisions for improving overall store performance.
- Walked through store areas to identify and proactively resolve issues negatively impacting operations.
- Mentored new employees on company policies, procedures, and best practices to ensure their success within the organization.
- Supervised and evaluated staff to help improve skills, achieve daily objectives, and attain advancement.
- Fostered a positive work culture by promoting teamwork and recognizing individual achievements among staff members regularly.
- Processed payments for credit and debit cards and returned proper change for cash transactions.
- Created and maintained safe and secure work environments for employees.
- Developed a loyal customer base through personalized interactions, increasing repeat business in-store visits.
- Responded to customer concerns, working with manager to significantly raise customer satisfaction ratings.
- Streamlined inventory management with regular audits, accurate ordering, and efficient stock organization.
- Resolved escalated customer issues effectively leading to improved customer satisfaction rates.
- Maintained positive customer relationships by responding quickly to customer service inquiries.
- Provided weekly work schedules to employees to accommodate business demands and vacation requests.
- Reconciled daily sales transactions to balance and log day-to-day revenue.
- Interviewed, hired, and trained staff associates and equipped to comply with company policies and procedures.
- Coached sales associates in product specifications, sales incentives, and selling techniques, significantly increasing customer satisfaction ratings.
- Analyzed customer feedback and implemented strategies to improve customer experience.
- Verified inventory counts remained within monthly tolerance levels and compiled financial data in compliance with budget.
- Increased employee retention, training staff in effective customer service techniques and product knowledge.
- Implemented loss prevention tactics to deter thefts while maintaining a welcoming environment for all customers.
- Provided support to store manager in budgeting processes, helping maintain financial stability for the business.
- Collaborated with store manager to develop marketing initiatives that drove traffic and increased brand awareness.
- Delivered consistent sales growth by identifying opportunities for promotions and cross-selling products to customers.
- Improved store operations by establishing clear communication channels between team members and implementing efficient scheduling practices.
- Conducted regular performance evaluations of team members while providing constructive feedback resulting in enhanced productivity levels.
- Developed and maintained strong relationships with vendors to facilitate timely product delivery.
- Spearheaded staff recruitment efforts, interviewing candidates for open positions and selecting top talent to join the team.
- Maximized profits by negotiating better deals with vendors and reducing shrinkage through loss prevention strategies.
- Assisted in recruiting, hiring and training of team members.
- Trained and guided team members to maintain high productivity and performance metrics.
- Scheduled employees for shifts, taking into account customer traffic and employee strengths.
- Handled problematic customers and clients to assist lower-level employees and maintain excellent customer service.
- Interacted well with customers to build connections and nurture relationships.
- Monitored daily cash discrepancies, inventory shrinkage and drive-off.
- Observed each employee's individual strengths and initiated mentoring program to improve areas of weakness.
- Tracked employee attendance and punctuality, addressing repeat problems quickly to prevent long-term habits.
- Supervised creation of exciting merchandise displays to catch attention of store customers.
- Reported issues to higher management with great detail.
- Recruited, hired, and trained initial personnel, working to establish key internal functions and outline scope of positions for new organization.
- Managed purchasing, sales, marketing and customer account operations efficiently.
- Cultivated and strengthened lasting client relationships using strong issue resolution and dynamic communication skills.
- Updated and resolved incidents and managed accessorial charges objectively while maximizing profit.
- Reduced financial inconsistencies while assessing and verifying billing invoices and expense reports.
- Tracked trends and suggested enhancements to both challenge and refine company's product offerings.
- Implemented business strategies, increasing revenue, and effectively targeting new markets.
- Reduced operational risks while organizing data to forecast performance trends.
- Implemented innovative programs to increase employee loyalty and reduce turnover.
- Identified and qualified customer needs and negotiated and closed profitable projects with high success rate.
- Negotiated price and service with customers and vendors to decrease expenses and increase profit.
- Launched staff engagement, gender diversity and cultural programs in addition to robust reporting tool that increased operational quality.
- Raised property accuracy and accountability by creating new automated tracking method.
- Reduced budgetary expenditures by effectively negotiating contracts for more advantageous terms.
Shift Leader / Sales Associate
MAPCO Convenience Store
Dalton, GA
03.2014 - 07.2014
Education
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Murray County High School
Associate of Science - Biology
Dalton State College
Bachelor of Science - Biology
Dalton State College
Skills
- Customer service
- Problem-solving
- Customer relations
- Multitasking and organization
- Store operations
- Customer service management
- Training and mentoring
- Store opening and closing
- Team leadership
- Friendly and positive
- Outstanding communication skills
- Team leadership and coaching
- Inventory management
- Store merchandising
- Cash management
- Retail inventory management
- Shift scheduling
- Employee training
- Inventory control
- Recruitment and hiring
- POS systems
- Goals and performance
- Team building and leadership
- Team motivation
- Recruiting and hiring
- Operations management
- Leadership development
- Supply ordering
- Policies and procedures
- Store displays
- Staff supervision
- Staff management
- Sales expertise
- Employee scheduling
- Accurate cash handling
- Work Planning and Prioritization
- Opening and closing procedures
- Documentation and reporting
- Marketing and promotions
- Project management
- Personnel development
- Advertising and marketing
- Delegating work
- Merchandise planning
- Vendor management
- Leading staff meetings
- Sales promotions
- Flexible schedule
- Pricing strategies
- Maximizing profitability
- Sales coaching
- Performance reviews
- Sales analysis
- Strategic planning
- Retail merchandise quality standards
- Loss prevention procedures
- Inventory oversight
- Operational efficiency
- Bank and safe deposits
- Loss prevention
- Bank deposit procedures
- Accurate money handling
- Customer response
- Sales professional
- Payroll management
- Product merchandising
- Retail sales techniques
- Team development
- Sales strategies
- Order management
- Operations
- Strategic thinker
- Relationship building and management
Certification
- ServSafe Certification
- Alcohol Sales Certification
- UST Operator Certification
- Food Safety Certification
Timeline
Store Manager
MAPCO Convenience Store
03.2014 - Current
Assistant Store Manager
MAPCO Convenience Store
03.2014 - 01.2015
Shift Leader / Sales Associate
MAPCO Convenience Store
03.2014 - 07.2014
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Murray County High School
Associate of Science - Biology
Dalton State College
Bachelor of Science - Biology
Dalton State College