Summary
Overview
Work History
Education
Published Articles
Timeline
Generic

Casey Delperdang

Dunwoody,MI

Summary

I'm a senior PR pro with experience in both agency and corporate settings. I've worked with clients of all sizes and across industries. My core strength is as a messaging chameleon, taking on complex perspectives and translating them for relevant stakeholders to promote business objectives. In 2019, I left the PR world to run operations for my family's real estate company which owns a mix of residential, retail, and medical office assets. Having stabilized their business and learned much about the financial realities underpinning all communications work along the way, I am now in search of a position which better aligns with my professional passions.

Overview

11
11
years of professional experience

Work History

VP, Operations

Moto Properties
07.2019 - Current
  • Oversee operations of ~$30M portfolio of medical office, retail, multifamily, and single family assets to maximize cash flow and NOI
  • Manage communications with limited partners, including financial and market updates to current investors and pitch materials for prospects
  • Work with marketing vendors to create branding assets, including website, logos, business cards, promotional items, etc.
  • Develop acquisition criteria and maintain ongoing relationships with brokers and lenders to ensure access to off-market deals, insights, etc.
  • Monitor industry news and work with principal to adjust business and communications strategies to reflect evolving market realities

Director of Media Relations

HCA Houston Healthcare
09.2018 - 07.2019
  • Served as the lead media and crisis communications expert for five HCA hospitals in South Houston
  • Managed all PR aspects of division re-brand at the hospital level, including internal and external elements
  • Served as the division-wide ghost writer for critical speaking opportunities
  • Provided on-call crisis communications support to hospital CEOs and division executives
  • Created and maintained media holding statements in preparation for a variety of crisis scenarios
  • Identified patient and employee stories to pitch to media
  • Managed dozens of earned print, online and broadcast opportunities from start to finish (including a local news story that was picked up by Good Morning America)

Media Supervisor

Edelman
11.2017 - 08.2018
  • Served on Edelman's National Health Media Team, an internal group of media experts supporting client teams around the world to maximize earned media results
  • Developed a "spokesperson bureau" at a public academic health science center, training 15 experts to engage with media on timely topics with little notice
  • Drove local and national media campaigns for a variety of clients, earning strategic placements in outlets such as CNBC, USA TODAY, NPR.

PR Manager

MMI Agency
05.2016 - 10.2017
  • Developed and executed paid influencer campaigns, including tactics such as sponsored content and brand networking at key social media conferences
  • Led earned media strategy and outreach for the opening of a Fortune 100 pharmaceutical company's first biotech innovation lab in Houston
  • Supported agency thought leadership efforts by authoring expert articles published in industry outlets such as PR Daily and PR News

Client Executive

Burson Marsteller
06.2012 - 05.2015
  • Developed table top drills to train executives at a Fortune 500 food and beverage company on crisis communications best practices and policies
  • Co-wrote a Fortune 500 company's annual sustainability report, completing materiality assessments and pursuing relevant rankings to develop and achieve key CSR goals
  • Collaborated with a global consulting and research firm to develop and launch a nationwide survey for a Fortune 50 health insurance company
  • Prepared media materials, including press releases, media monitoring reports, interview briefings, press kits, etc., for a variety of clients

Education

Bachelor of Science - Public Relations

University of Texas At Austin
Austin, TX
05.2013

Published Articles

5 Media Relations Tips for Your Next Industry Conference

PR Daily | Sept. 26, 2018

www.prdaily.com/5-media-relations-tips-for-your-next-industry-conference/


6 Ways PR Pros Can Master the Art of Following Up

PR Daily | Aug. 29, 2018

www.prdaily.com/6-ways-pr-pros-can-master-the-art-of-following-up/


6 Ways to Turn a Rogue Spokesperson into Your Greatest Media Asset

PR News | Jan. 23, 2017

www.prnewsonline.com/6-ways-to-turn-a-rogue-spokesperson-into-your-greatest-media-asset/

*This article was also published in PR News's The Book of Crisis Management Vol. 10 





Timeline

VP, Operations

Moto Properties
07.2019 - Current

Director of Media Relations

HCA Houston Healthcare
09.2018 - 07.2019

Media Supervisor

Edelman
11.2017 - 08.2018

PR Manager

MMI Agency
05.2016 - 10.2017

Client Executive

Burson Marsteller
06.2012 - 05.2015

Bachelor of Science - Public Relations

University of Texas At Austin

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Casey Delperdang