Summary
Overview
Work History
Education
Skills
References
Timeline
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Cassandra Wolfe

Cassandra Wolfe

Woodstock

Summary

Dynamic business development leader with four years of experience in the cryptocurrency industry, and a proven track record at BitBoy Crypto, excelling in partnership development and client management. Successfully secured a $15M sponsorship deal, driving brand visibility, and revenue growth. Adept at influencer marketing, critical thinking, decentralized finance, and fostering strategic relationships to unlock new opportunities in the evolving decentralized finance landscape.

Overview

4
4
years of professional experience

Work History

Director of Business Development

BitBoy X / New World Finance
Atlanta
09.2023 - 05.2025
  • Identified emerging trends in the crypto and influencer marketing landscape to drive new revenue opportunities and strategic partnerships.
  • Oversaw high-value client relationships, ensuring alignment with campaign goals, satisfaction, and long-term retention.
  • Cultivated and maintained strategic relationships with influencers, Web3 brands, vendors, and ecosystem partners to enable scalable collaboration.
  • Led partnership negotiations with mainstream brands, top-tier crypto projects, and platforms to expand brand reach and secure mutually beneficial agreements.
  • Developed tailored proposals for prospective clients, highlighting service value, campaign potential, pricing structures, and timeline expectations.
  • Directed go-to-market initiatives and promotional campaigns to boost brand visibility and accelerate client acquisition.

Director of Business Development

BitBoy Crypto / HIT Network
Kennesaw
12.2022 - 08.2023
  • Secured a $15M sponsorship contract between BitBoy Crypto and Stake, the largest sponsorship deal in the history of the company.
  • Partnered with cross-functional teams—including marketing, content, and product—to align business development strategies with overall company objectives.
  • Managed and nurtured sponsor relationships, ensuring alignment with campaign performance metrics, and long-term retention.
  • Delivered tailored sponsorship pitches and business proposals to secure high-value brand partnerships across the crypto and influencer ecosystem.
  • Created customized proposals outlining service offerings, audience reach, campaign benefits, pricing, and execution timelines for prospective partners.
  • Monitored market trends and competitive activity to uncover growth opportunities and drive entry into new, or underserved segments.

Deputy Director of Development

Bit PAC US
Atlanta
06.2022 - 04.2023
  • Managed daily operations to ensure efficient workflow and resource allocation.
  • Cultivated relationships with high-net-worth individuals, crypto entrepreneurs, and industry stakeholders to secure contributions and endorsements.
  • Collaborated with policy advisors and legal teams to translate complex regulatory goals into clear messaging for supporters and strategic partners.
  • Coordinated outreach campaigns to mobilize grassroots support and drive public awareness around key blockchain and digital asset legislation.
  • Managed development operations, including CRM tracking, donor communications, and reporting, to ensure transparency and compliance.
  • Represented BitPAC US at conferences, industry roundtables, and political events to advocate for crypto policy reform, and build strategic alliances.

Policy Research Associate

Eiguren Merrill Public Policy
Boise
01.2021 - 06.2022
  • Conducted literature reviews to gather relevant data for policy analysis.
  • Assisted in drafting research reports to support public policy recommendations.
  • Collaborated with team members on project planning and execution strategies.
  • Developed surveys and questionnaires to collect data from target populations.
  • Presented research findings in clear, concise formats for internal review sessions.
  • Outlined key research in documents, spreadsheets and reports.

Education

Bachelor of Science - Sociology

Boise State University
Boise, ID
06-2016

Skills

  • Brand Strategy
  • Client Negotiation
  • Partnership Development
  • Critical Thinking
  • Problem Solving
  • Influencer Marketing
  • Social Media Campaigns
  • Client Relationship Management
  • Contract Negotiation

References

References available upon request.

Timeline

Director of Business Development

BitBoy X / New World Finance
09.2023 - 05.2025

Director of Business Development

BitBoy Crypto / HIT Network
12.2022 - 08.2023

Deputy Director of Development

Bit PAC US
06.2022 - 04.2023

Policy Research Associate

Eiguren Merrill Public Policy
01.2021 - 06.2022

Bachelor of Science - Sociology

Boise State University

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Cassandra Wolfe