Cedric Simmons
Mableton
Summary
Results-driven Technical Sales Manager with over 24 years in the industry, specializing in new business development and sales strategy execution. Demonstrated success in leading teams to surpass sales quotas and enhance revenue growth. Effective communicator with a talent for fostering relationships with clients and internal teams. Focused on continuous learning and applying product knowledge to influence purchasing decisions.
Overview
32
32
years of professional experience
1
1
Certification
Work History
Territory Sales Manager
JBT Marel
01.2025 - Current
- Responsibility – Capital Equipment Sales (OEM) Food processing equipment sales for Prepared Foods. - Manage the southwest territories selling full solution food grade capital equipment (i.e. Freezers, Oven, Fryers, DSI Waterjet cutters, Batter/Bread, Mixers, Grinders, Revo Former, Marination and End of line (EOL). Grow and maintain existing key accounts.
Territory Sales Manager • Sales
Marel/Wenger
01.2022 - 01.2025
- Responsibility – Capital Equipment Sales (OEM) Food processing equipment sales for Alternative Protein, Pet Food and Retail Food Service (RFS). – Manage the eastern half of US and Western Canada selling food grade capital equipment (i.e., Revo Portioners, Ovens, Convenience Lines and End of Line (EOL). Hunt new opportunities through tradeshows/Expos leads, and the use of other internal sales tools. Grow and maintain existing key accounts.
General Manager • Operations
OTM Engineering LLC
01.2019 - 01.2022
- Responsibility – Business Management, Equipment Sales, and Operations Oversite (Manufacturer Rep and Engineering Design Services) - Oversaw the hiring and training of new department managers to drive organizational growth. Developed key initiatives to drive substantial business growth. Establish and updated business procedures that streamlined operations. Maintain comprehensive knowledge of international markets to better serve customers and meet demanding sales objectives. Cultivated and strengthened lasting client relationships. Negotiated and finalized contracts with new and existing customers. (Target - Automated Equipment and Electrical Control OEMs)
OEM Account Manager • Senior Sales Engineer
Siemens
01.2015 - 01.2019
- Responsibility – Electrical component Sales OEMs (i.e., drives, motors, PLCs, HMI, LV switchgear, software, MCCs, etc.) - Developed and implemented plans for strategic accounts that exceeded sales expectations in revenue retention/growth, account profitability, and customer satisfaction/loyalty. Initiated long-term Account strategy that maximizes profits. Identified, developed, and managed channel partners to achieve channel goals. Cultivated long-term relationships with the appropriate Key Account decision makers. Conducted client presentations articulating the value proposition of product, solution, and service offerings. (Verticals – Pharma, Food & Bev, Plastics, Packaging, Refrigeration, Material Handling, and Postal Parcel)
Sales Manager • Senior Sales Engineer
Key Technology
01.2014 - 01.2015
- Responsibilities – Capital Equipment Sales OEMs - Penetrate the pecan and peanut markets for various high speed sorting equipment. Generated sales plans and strategies to close new business with existing and competitively held accounts. Developed strong relationships with key stakeholders. Provided technical support to customers by identifying and recommending solutions. (Food & Bev vertical)
Senior Account Executive • Sales Engineer
Dehn
01.2011 - 01.2014
- Responsibilities – Electrical Component Sales OEMs & End Users - Directed the selling, analysis, and evaluation of customer’s needs to grow sales revenue within assigned territory. Verticals sold to Water/Wastewater, Utilities, all OEM’s (i.e., Food & Bev, Automotive, Pharma, Chemicals).
BD Manager • Applications Sales Support Engineer • Controls Engineer
JBT Food Tech
01.2001 - 01.2009
- Responsibilities – Business Management, Sales Support, Capital equipment Sales (Poultry Processing Lines i.e., DSI waterjet cutting, fryer’s, batter breading, freezers, and slicers), and Controls Engineering - P&L for $52M global Aftermarket business unit. Managed multiple business priorities across a diverse group of stakeholders. Developed successful business strategies to optimize profitability of multiple product lines. (Verticals – Food & Bev, Poultry, Fish, & Pizza)
- Application Sales Support Engineer – DSI Waterjet Cutting Coordinated and lead customer-related Pre-sales activities between R&D, customers, and chain restaurants. Oversaw Post-sale installations and commissioning of new equipment lines.
- Controls Engineer – Juice Extraction Designed, developed, installed, managed, and maintained equipment used to monitor and control applications, machinery, and processes for Beverage OEMs.
Security Police • Law Enforcement
U.S. Air Force
01.1994 - 01.2006
- Responsibilities – Law Enforcement and Personal Security - Directed teams of security personnel in providing personal security for the US President Air Force One and notable dignitaries in hostile wartime environments overseas. Coordinated and developed security contingency plans with other agencies like OSI, FBI, Secret Service, and the Department of State. 363rd Air Expeditionary Wing Security Manager; oversaw entire wing’s IT, vehicle, and personnel security during Operation Enduring Freedom. (Secret Clearance)
Education
Master of Business Administration - MBA
Embry Riddle Aeronautical University
Daytona Beach, FLMaster of Science - Technical Management
Embry Riddle Aeronautical University
Daytona Beach, FLBachelor of Science - Electrical Engineering
South Carolina State University
Orangeburg, SCSkills
- New business acquisition
- Technical sales engineering
- Sales leadership and account management
- Solution-oriented selling strategies
- Customer relationship management
- Global sales and distribution oversight
Certification
- Jim Ray – SELLING AUTOMATION AND THE SALESPERSON’S ROLE
- Jim Ray – Sell-XL – SELLING AT THE EXECUTIVE LEVEL
- Jimmy Mac – VALUE SELLING – STRATEGIC
- Jim Ray – NEGOTIATING VALUE
- Jim Ray – VALUE SELLING STRATEGIES – TACTICAL
- Miller Heiman – STRATEGIC SELLING
Accomplishments
- Won $150 million Atlanta Airport project resulting in $30 million OEM electrical components revenue.
- Converted 40% of new marketing OEM accounts resulting in more than $1.8M (New) run-rate business annually.
- 7 new clients added, each a minimum of $100K resulting in $2.1M (New) revenue, a 33% increase over the previous year.
- Directed the due diligence, integration process and business analysis of $5M acquisition.
Communication
Delivered a compelling presentation to various industry executives resulting in over $160M equipment sales.
Affiliations
- Deep Sea Fishing
- Tennis
- International Missionary Volunteer
References
References available upon request.
Timeline
Territory Sales Manager
JBT Marel
01.2025 - Current
Territory Sales Manager • Sales
Marel/Wenger
01.2022 - 01.2025
General Manager • Operations
OTM Engineering LLC
01.2019 - 01.2022
OEM Account Manager • Senior Sales Engineer
Siemens
01.2015 - 01.2019
Sales Manager • Senior Sales Engineer
Key Technology
01.2014 - 01.2015
Senior Account Executive • Sales Engineer
Dehn
01.2011 - 01.2014
BD Manager • Applications Sales Support Engineer • Controls Engineer
JBT Food Tech
01.2001 - 01.2009
Security Police • Law Enforcement
U.S. Air Force
01.1994 - 01.2006
Master of Business Administration - MBA
Embry Riddle Aeronautical University
Master of Science - Technical Management
Embry Riddle Aeronautical University
Bachelor of Science - Electrical Engineering
South Carolina State University
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