CHAD J. AUSTIN
Flowery Branch
Summary
Dynamic Creative Leader with over 15 years of expertise in immersive brand storytelling, live marketing and experiential engagement. Proven coach with a unique blend of creative mojo, strategy and design, leading high-performing teams in delivering award-winning live marketing projects. Passionate about building teams within a collaborative, learning environment. Seeking a leadership role in a forward-thinking organization poised for growth.
Innovative [Desired Position] with proven history of leading creative teams to develop compelling visual campaigns. Adept at conceptualizing and executing projects that align with brand strategies. Demonstrated expertise in team leadership and strategic planning.
Overview
19
19
years of professional experience
Work History
Head of Creative & Marketing
Hirschfeld Marketing
Charlotte, NC
06.2025 - Current
- Core Leadership Creative Team Leader for a group of 2D & 3D designers, live marketing professionals, & external contractors; delivering live activations & events solutions for B2C & B2B clientele.
- Oversaw internal / external company branding design efforts; guided strategic initiatives & shaped brand strategy.
- Successfully established & implemented internal processes ranging from creative workflow to graphic production.
- Directed, led, & presented all client-facing programs & creative strategies.
- Created & launched a new website coupled with digital marketing initiatives to enhance brand awareness.
Head of Creative & Marketing
ET Global Americas
Suwanee, GA
01.2023 - 06.2025
- Senior Leadership Creative lead for a multidisciplinary team of 2D & 3D artists, marketing professionals & external contractors delivering a wide range cutting-edge design solutions.
- Americas regional lead for company branding, design; steering strategic initiatives & shaping brand strategy.
- Cultivated a culture of creativity & collaboration by optimizing communication channels between Sales, Project Management, Production & Design.
- Charged with guiding, leading, & presenting all client-facing programs and creative strategies.
- Unleashed PR & brand visibility campaigns to build 10X web traffic through innovative digital marketing strategies.
President / Creative Director
Centric Creative / Tandem Studios
Atlanta, GA
06.2007 - 12.2022
- Regarded as a trusted partner across diverse industries, to create & develop high-level brand strategies, experiential marketing programs & sponsor-driven live-marketing activations delivering measurable ROI.
- Commissioned by Fortune 100 & 500 marketing teams to drive innovation by transforming complex initiatives into high-impact, revenue-generating got-to-market solutions.
- Assembled & managed elite creative teams to execute successful multi-tiered branding & live-marketing programs for B2B & B2C clients with budgets up to & exceeding $1Mil.
- Engineered & implemented a scalable business model resulting in consistent revenue growth while strengthening long-term client partnerships; leading to the establishment of Tandem Studios, a specialized B2B video production & live-event content creation firm.
Education
BFA Graphic Design - Theater Set Design
Plymouth State University
Plymouth, NHSkills
- Creative Strategies & Direction
- Brand Development
- Multidisciplinary Creative Leadership
- Client Engagement
- Digital Video Production
- International Live Marketing & Events
- Graphic Design & Production
- Cross-Functional Collaboration
- Team Building
- Vendor Management
- Design to Production Manufacturing
- Budget Management & Cost Optimization
- Experiential Marketing Strategies
- Digital Marketing
- B2C & B2B Strategies
- Retail Design
- Adobe Creative Suite
- FormZ
- Cinema 4D
- Rhino3d
- Google SEO
- Microsoft Office
- Google Analytics
- Google Suite
- Apolloio Marketing Platform
- Social Media Platforms
- Generative Ai Platforms
- ChatGPT Pro Ai
- Strategic thinking
- Creative vision
- Social media strategy
- Brand development
- Digital deployment
- Strategic leadership
- Creative team leadership
- Team development
- Design leadership
- Teamwork and collaboration
- Time management
Timeline
Head of Creative & Marketing
Hirschfeld Marketing
06.2025 - Current
Head of Creative & Marketing
ET Global Americas
01.2023 - 06.2025
President / Creative Director
Centric Creative / Tandem Studios
06.2007 - 12.2022
BFA Graphic Design - Theater Set Design
Plymouth State University
Personal Information
Title: Executive Creative Director