Summary
Overview
Work History
Education
Skills
Certification
Timeline
Generic

CHARIS BERTRAND

Acworth

Summary

Dynamic sales and marketing leader with a proven track record at Horizon Hospitality Inc, driving a 25% increase in corporate travel sales. Expert in revenue management and team leadership, I excel in developing strategic marketing initiatives that enhance brand visibility and optimize performance, fostering strong client relationships to achieve substantial growth.

Overview

25
25
years of professional experience
1
1
Certification

Work History

Vice President of Sales & Marketing/Revenue Management

Horizon Hospitality Inc
Atlanta
02.2020 - Current
  • Company Overview: 25 hotels in portfolio 10 hotels in pipeline
  • Oversight of Revenue, Regional Sales Managers, & Director of Sales
  • Developed Branding for all three Brands (Hilton, Marriott, & IHG)
  • Comprehensive Social Media strategy and led search engine optimization to increase brand awareness.
  • Worked on all OTA and dominated organic searches.
  • Managed 30 million in room revenue/ 340 million in total revenue
  • Increased Corporate Travel Sales over 25% from 2018
  • Penetrated existing accounts as well as bringing in new client base on daily basis
  • Created Marketing Plan and End of month report for sales department and training.
  • Reviewed activities regularly to identify opportunities for improvement.
  • Gained expert knowledge of hotel industry market conditions, and trends.
  • Open all new hotels and set up for Sales & Marketing and Ecommerce as well following the pacers from the brands and requirements
  • Determined team targets and implemented plans to achieve goals at individual and group level.
  • 25 hotels in portfolio 10 hotels in pipeline

DIRECTOR OF SALES AND MARKETING

Valley Hospitality Management
Columbus
01.2018 - 01.2019
  • Increased sales in Catering Revenue from $119,280 annually to 497,546.
  • Increased Sales Revenue for group business from 1.5 million to 4,757,400.
  • Planned and executed successful sales promotions to drive revenue growth.
  • Grew Average Daily Rate from $110 to a average rate of $135
  • Developed upscale menus for hotel and restaurant
  • Increased revenue by developing customer relationships, leading to substantial sales growth.
  • Created and implemented departmental objectives and drove performance to meet KPIs for each quarter.
  • Recruited and hired new sales associates by assessing their enthusiasm, persistence, communication, selling, and closing skills.
  • Collaborated well with team members to carry out daily assignments and achieve team targets.

REGIONAL SALES MANAGER/GENERAL MANAGER

Valley Hospitality Management
Columbus
01.2008 - 01.2013
  • 6 hotels in portfolio (Marriott & Hilton)
  • Initiatives resulted in a 54% increase in sales.
  • New business development increased by 26%.
  • Analyze sales statistics to determine sales potential
  • Use CRM tools to track hotel performance, track personal benchmark, store data and manage daily inventory
  • Increasing REVPAR and gaining market share versus our competitive set through an aggressive direct sales effort and strategic e-commerce sales and marketing efforts.
  • Assist Sales Managers in the development of sales and marketing plans, forecasting, performance management, etc; measure and track results.
  • Leads, manages, and develops Account Managers and Client Relationship Managers to optimist team performance.

General Manager

Hilton Suites Perimeter TPG
Atlanta
01.2000 - 01.2008
  • Responsible for day-to-day operations in hotel
  • 4-million-dollar profit to bottom line rooms (180)
  • Increased ADR of 84.07 and Occupancy to 64.8%
  • Held #1 spot for Salt Scores
  • QA Audits all Outstanding score of 95 or higher
  • Accountable for GOP & GSS
  • Maintained 90% in Market Penetration
  • Lead sales and assist daily

AGM/FOM Manager

Hilton Suites Perimeter TPG
Atlanta
01.2000 - 01.2008
  • Managed day-to-day operations in hotel to oversee budget, increase in Revenue, ADR, & Occupancy
  • Staffed all departments
  • Put in place training system for hotel to develop employees
  • Reduced and controlled expenses by reducing labor, cutting cost in supplies needed
  • Trained coached and mentored staff to ensure a smooth adoption of all programs Hilton offers
  • Conducted Weekly sales calls with DOS
  • Managed team up to 67 employees on hotel side and 50 on Food & Beverage side
  • Food & Beverage Knowledge with hotel from breakfast, lunch & dinner time
  • Lobby Lizard in morning greeting customers.

Education

Bachelor of Science - Hospitality

Florida Atlantic University
Boca Raton, FL
05-2007

Skills

  • Revenue management
  • Marketing automation
  • Social media marketing
  • Brand development
  • Customer relationship management
  • Market analysis
  • Performance tracking
  • Team leadership
  • Sales forecasting
  • E-commerce strategy
  • Contract negotiation
  • Business development
  • Training and development
  • Data-driven decision making
  • Search engine optimization
  • Sales pipeline management
  • Marketing analytics
  • Client relationship building
  • Trade show management
  • Product positioning
  • Sales presentations
  • Direct mail campaigns
  • Sales coaching
  • Content marketing
  • CRM software
  • Influencer marketing
  • Mobile marketing
  • Demand generation
  • Technical sales support
  • Pricing strategy
  • Sales enablement
  • Referral programs
  • Affiliate marketing
  • Social media advertising
  • Key account management
  • Competitive intelligence
  • Sales process optimization
  • Profit maximization
  • Solution selling
  • Time management
  • Communication skills
  • Staff training and development
  • Sales targeting
  • Customer complaint resolution
  • Salesforce software
  • Inventory management
  • Social media savvy
  • Market penetration
  • Client relations
  • Team motivation

Certification

  • One Yield Certifications
  • Marsha
  • GRO
  • Delphi
  • R&I
  • IHG N2 pricing
  • Concerto

Timeline

Vice President of Sales & Marketing/Revenue Management

Horizon Hospitality Inc
02.2020 - Current

DIRECTOR OF SALES AND MARKETING

Valley Hospitality Management
01.2018 - 01.2019

REGIONAL SALES MANAGER/GENERAL MANAGER

Valley Hospitality Management
01.2008 - 01.2013

General Manager

Hilton Suites Perimeter TPG
01.2000 - 01.2008

AGM/FOM Manager

Hilton Suites Perimeter TPG
01.2000 - 01.2008

Bachelor of Science - Hospitality

Florida Atlantic University

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