Chase Smith
Holly Springs
Summary
Experienced and results-driven distribution and logistics executive with 12+ years of proven success advancing strategic growth across national accounts, multimillion-dollar P&L operations, and complex partner ecosystems. Adept at penetrating key decision-making channels, developing cross-functional sales strategies, and optimizing distribution performance in high-stakes environments. Recognized for building consultative relationships with senior leaders across public and private sectors—including healthcare, government, and transportation—while consistently exceeding revenue and profitability targets. Expertise in leading scalable analytics and pricing initiatives to support expansion within capital equipment, government contracts, and competitive accounts. Poised to bring strong sales development and impactful leadership to ZOLL’s mission of delivering life-saving technology and superior customer outcomes.
Overview
12
12
years of professional experience
Work History
Vice President, LTL & Parcel
Mode Global
08.2021 - 04.2025
- P&L responsibility for $250M in revenue
- Renegotiated contracts with top providers to increase profitability on existing business by 10.5%
- Supported cross functional sales expansion across 100+ offices in North America
- Developed LTL sales playbook and training for sales expansion and new customer acquisition
- Responsible for establishing and maintaining relationships with business owners and senior executives across key customers, vendors and agents
- Develop customer specific sales and pricing strategies to penetrate new accounts and increase market share
- Developed sales and analytics dashboards (PowerBI) to aggregate data points into actionable analytics based on key customer metrics
President
yourLTL & Vestra Logistics
08.2018 - 09.2021
- Grew company annual LTL revenue up to $1.7M from $350K YoY
- Created a variable pricing algorithm within company Transportation Management System (TMS)
- Increased company capture rate up to 47.8% from 27.8%
- Increase company gross margin as a percentage up 42.3%
- Increased company gross income amount 580%
- Developed a diversified LTL carrier portfolio to include National, Regional and Local vendors nationwide
- Built the company pricing module used to evaluate and optimize carrier proposals for Client Specific Pricing opportunities
- Instituted Military Truckload Spot rate program for FEMA, SDDC and AAFES
- Consolidated over 8,000 rate tenders into 6 program tenders by mode
- Developed content for company website uplift
- Managed P&L and produced all company forecast models
Vice President of Sales, 3PL
Forward Air
10.2020 - 08.2021
- Architect of 3PL Sales strategy – Produced the largest revenue and profitability growth of any customer segment YoY
- Develop 3PL transactional program that embraces revenue commitments and underscores profitability
- Institute a contract renewal cadence enhancing revenue quality and market share expansion
- Augment RFP business unit by upgrading procedures and tools to strengthen customer specific pricing engagements and capture rate
- Act as consultant to LTL Pricing team
- Implement a network informed yield management strategy to enhance profitability and maximize capacity utilization
- Create a pricing module that increased efficiencies and improved LTL pricing analytics
- Collaborate with Legal, Quality, OPS and Administrative groups to ensure strategic alignment based on leaderships vision and industry best practices
Pricing Manager/ Director of Pricing
Saia Inc.
04.2015 - 08.2018
- Lead and manage pricing department staff (30) – Lead and manage the efforts for yield improvement and revenue growth. ( $1.5B Annualized Revenue )
- Pricing Committee Member - Collaborate with company leadership ( “C-Level” and VP’s ) on strategic growth and profitability management
- Developed and implemented a pricing tool/module to work collaboratively with TCG Cost Model, which optimized and improved department production materially.
- Interact daily with sales leadership team and clientele via sales meetings and cooperative customer working sessions to secure and develop new and existing business relationships.
- Proficiently utilize the TCG Cost Model as a pricing tool on impactful business.
- Advise and negotiate long term contracts with secured yield improvement and annual price adjustments.
- Perform and manage cost analysis for new/existing business – AD HOC
- Develop comprehensive pricing packages to ensure profitability and sustainability.
Traffic Manager / Pricing Analyst
Benton Global, LLC
01.2013 - 01.2015
- Responsible for managing Pricing/ Rates, TL Department, W&I department, and CO-managing Customer Service department.
- Perform ongoing reports and statistical management for LTL & TL capacity, service, cost, and profit margins
- Heavily involved in the management of the LTL Procurement, RFP business line, and the negotiation of contracts and amendment of contracts.
- Heavily involved in the W&I program. Responsible for the creation & implementation of SOP and productivity, company-wide. Increased revenue 217% from 2012 and maintained a 95% retention rate.
- Consult, support, and advise sales force for maximum business development.
- Perform interviews, training of staff, payroll, and disciplinary actions.
- AR Committee member. Meet with company leaders weekly to discuss AR concerns and provide insight and consultation from a pricing/profitability standpoint.
- Consistently provide innovative and effective practices and approaches to maximize company output and efficiencies.
Education
B.S. - Sociology
Jacksonville State University
Jacksonville, AL01.2013
Skills
- Relationship management
- Contract negotiation
- Profit and loss management
- Business development
- Technology expertise
- Data analytics
- RFP coordination
- Leadership development
- Data-driven decision making
- Customer relationship management
- Strategic planning
- Sales leadership
Timeline
Vice President, LTL & Parcel
Mode Global
08.2021 - 04.2025
Vice President of Sales, 3PL
Forward Air
10.2020 - 08.2021
President
yourLTL & Vestra Logistics
08.2018 - 09.2021
Pricing Manager/ Director of Pricing
Saia Inc.
04.2015 - 08.2018
Traffic Manager / Pricing Analyst
Benton Global, LLC
01.2013 - 01.2015
B.S. - Sociology
Jacksonville State University
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