Cienna N. Conte

My role in the military closely parallels marketing by focusing on identifying a specific target audience and using strategic, creative products to influence behavior and outcomes. There are enforced military values that enhance my marketing skill set that include being in the right place, at the right time, and presenting the right image. This position introduced me to marketing in a real world way, as it requires developing an Army specific approach to communication and influence that aligns directly with core marketing objectives. Through this experience, I have gained over three years of hands-on marketing experience grounded in strategy, audience analysis, and behavioral impact..

Working as a bartender has directly strengthened my marketing skill set by immersing me in real time consumer behavior, relationship building, and brand experience management.Behind the bar, I learned how to read customer needs quickly, tailor recommendations, and upsell products in a way that felt authentic rather than transactional one of the core principles of effective marketing. Consistently being the highest quota hitter demonstrated my ability to persuade, create value, and convert interactions into measurable results, much like driving sales or engagement in a marketing campaign.

Slims Chicken entrusted me with window service and food packaging, where I focused on care, design, and presentation to improve the overall customer experience. I also helped make packaging more convenient for customers by identifying their inconveniences and enhancing in-store products to better meet their needs. In addition, I was expected to actively market desserts and consistently meet evening quota expectations. This role allowed me to apply what I was learning in my marketing courses to achieve sales goals, and meeting those quotas gave me my first real sense of sales motivation and excitement.