Cory Iler
Acworth
Summary
Senior Salesforce Solutions Consultant with over a decade of experience designing, implementing, and optimizing Salesforce solutions across Sales, Service, and B2B Commerce Clouds. Known for translating business needs into user-centric CRM workflows, process automation, and platform innovations that drive efficiency, adoption, and revenue growth. Combines a strong background in stakeholder engagement, technical solutioning, and data-driven analysis with deep Salesforce platform knowledge and certifications.
Overview
12
12
years of professional experience
1
1
Certification
Work History
Senior Salesforce Solutions Consultant
Salesforce Inc.
01.2019 - Current
- Lead end-to-end CRM delivery for enterprise clients across various industries, translating business requirements into Salesforce strategy.
- Facilitate stakeholder discovery sessions, drive documentation, and lead agile delivery processes.
- Collaborate cross-functionally with admins, developers, and business stakeholders to design and deliver scalable, maintainable solutions.
- Build reports, dashboards, and UIs tailored to user roles and business KPIs.
- Key Projects:
- Ferguson Enterprises – B2B Commerce Application Process
- Acted as Solution Architect for a multi-phase Salesforce B2B Cloud implementation.
- Designed and delivered a dynamic, self-service application flow for professional contractors joining the Ferguson ecosystem.
- Implemented multi-stage Flow Builder logic, Web-to-Case intake, and complex automation for case routing by geography and business unit.
- Reduced manual triage time by 70% and introduced dashboards for SLA tracking and application analytics.
- American Public Education – Lead Routing Optimization
- Designed a custom Flow within Service Cloud to route prospective student inquiries via Omni-Channel.
- Developed logic evaluating location, inquiry type, and availability to match leads to the right agent.
- Improved lead response time and lead-to-contact conversion rates significantly.
- Delivered documentation and training for long-term administrative ownership.
Senior Business Consultant
Acumen Solutions (Acquired by Salesforce)
01.2017 - 01.2019
- Acted as liaison between business and technical teams, defining business needs and overseeing declarative/config-based Salesforce implementations.
- Led workshops, gathered requirements, and coordinated testing and deployment cycles.
Product Manager (Salesforce CRM)
Build.com
01.2014 - 01.2017
- Product owner for Build.com's Salesforce CRM across a $500M+ revenue-generating sales center.
- Liaison between sales leadership, reps, and developers to drive platform adoption and business process improvements.
- Led the initial implementation of Salesforce CRM, acting as self-taught admin and internal SME.
- Key Accomplishments:
- Designed and deployed key opportunity and lead workflows using Sales Cloud.
- Launched a virtual phone system embedded in Salesforce, enabling reps to log and manage calls.
- Implemented live chat support and SMS functionality integrated into Salesforce.
- Spearheaded service automation projects allowing customers to resolve common requests online.
Education
Bachelor of Arts - Communication Design, Minor in Instructional Design and Technology
California State University, Chico
Chico, CA05-2011
Skills
- Sales Cloud
- Service Cloud
- B2B Commerce
- Flow Builder
- Agentforce
- Process automation
- Technical documentation
- Agile
- Dashboard creation
Certification
- Salesforce Certified Administrator
- Salesforce Certified Advanced Administrator
- Salesforce Certified Platform App Builder
- Salesforce Certified Sales Cloud Consultant
- Salesforce Certified Service Cloud Consultant
- Salesforce Certified AI Associate
Timeline
Senior Salesforce Solutions Consultant
Salesforce Inc.
01.2019 - Current
Senior Business Consultant
Acumen Solutions (Acquired by Salesforce)
01.2017 - 01.2019
Product Manager (Salesforce CRM)
Build.com
01.2014 - 01.2017
Bachelor of Arts - Communication Design, Minor in Instructional Design and Technology
California State University, Chico
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