Summary
Overview
Work History
Education
Skills
Accomplishments
Phone
Areas Of Knowledge
Certification
Interests
Timeline
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CRAIG RIDLEY

Woodstock,GA

Summary

Sr. Business Development Executive position in Healthcare, Telehealth, Telemedicine or Medical Industry

Results-driven professional with proven track record in business growth and client acquisition. Adept at identifying and capitalizing on new market opportunities while maintaining strong collaborative relationships within teams. Highly reliable, adaptable, and skilled in strategic planning and negotiation.

Overview

12
12
years of professional experience
1
1
Certification

Work History

Business Development Representative

Healthvice Inc
10.2024 - Current
  • Increased client base by identifying potential customers and initiating strategic outreach.
  • Consistently met or exceeded sales targets, contributing significantly to the overall success of the team.
  • Maintained extensive knowledge of company products and services to provide top-notch expertise to customers.
  • Expanded business through effective network development, identifying new, and prospective clients.
  • Brought in new accounts through successful networking strategies and promotional approaches.

Consultant

SANFORD COMPANY
01.2021 - 01.2024
  • Developed Audiology, Podiatry and Vision Services for the Georgia Long-term Marketplace
  • Led to 90 agreements and 45 new clients

Director Growth & Development

CARE SERVICES MANAGEMENT
08.2016 - 01.2021
  • Tasked to grow various ancillary services including dental, podiatry, and vision within the Georgia long-term care marketplace
  • Grew client base from 0-40 in one calendar year
  • Clients include independent operations as well as large regional corporate accounts
  • The successes in Georgia led my company to aggressively go after the business in North Carolina, South Carolina, and was requested by the CEO to facilitate and train a new Florida sales rep
  • I was responsible for growing these three new states from 0-79 facilities
  • My efforts resulted in 250 new clients for the company
  • My efforts led to a competitor requesting our two companies to work jointly versus each other
  • This resulted in more than $7 million in total revenue for both companies per year
  • Implemented comprehensive oral policies and procedures in conjunction with ADA & CDC protocols for oral care in long-term facilities

Business Development Executive

TELEHEALTH SOLUTIONS
10.2015 - 01.2016
  • Telemedicine consulting services
  • Sold largest consulting contract in company history (low six figures)
  • Expanded company footprint into 3 new healthcare markets
  • Created and established regional and national strategic partnerships
  • Company folded

Sr. Business Development Specialist

HEALTHGATE, LLC.
02.2013 - 06.2015
  • E-commerce healthcare website offering health services and products at a discount for direct online consumer savings
  • Advanced healthcare service contracts from $6M to $30M in 9 months
  • Diversified service offerings from 5 to 15 medical specialties (250% increase)
  • Expanded geographical reach and network of healthcare providers from 10 to 45 (350% increase) in 9 months
  • Signed and implemented first corporate self-insured company account (Marietta, GA, 1500-person workforce)
  • Assisted with new brand community awareness effectively for startup in 6th largest healthcare market in US
  • Company went Bankrupt

Education

Business Economics

Illinois State University
Normal, IL

Skills

  • Production Quota Achievement
  • HIPAA Compliance Certified
  • Strategic Sales Consultation
  • Effective New Product Introduction
  • Client Engagement Strategies
  • Collaborative Network Building
  • Service Sales Proficiency
  • Innovative Problem Resolution
  • Medical Sales Expertise
  • Market Expansion Strategies
  • Data Mining Expertise
  • Prospective Client Outreach
  • Customer Relationship Management
  • Strategic Relationship Development

Accomplishments

  • Achievement Club Award in Sales
  • Resolved product issue through consumer testing.
  • Collaborated with team of 3 in the development of Nutritional AI platform.

Phone

cell, 6784288616

Areas Of Knowledge

  • 10 yrs reliable quota production
  • HIPPA Certified
  • Consultative Sales
  • New product launch success
  • Client relationship management
  • Network development
  • Product and service sales experience
  • Creative Problem Solving
  • Sales training experience
  • Healthcare Sales
  • New territory development
  • Price / margin conscious
  • Sales Force
  • Client retention
  • Lead generation/database mining

Certification

HIPAA Compliance Certified

Interests

  • Sustainable Tech Innovations
  • Cooking
  • I enjoy cooking for friends and family gatherings
  • I like trying new recipes and food trends
  • Volunteering at community kitchens and food-related charities
  • Fundraising Events
  • Participating in fundraising events to support local charities, schools, or community projects
  • Sharing travel tips, recommendations, and insights with fellow enthusiasts
  • Golf enthusiast

Timeline

Business Development Representative

Healthvice Inc
10.2024 - Current

Consultant

SANFORD COMPANY
01.2021 - 01.2024

Director Growth & Development

CARE SERVICES MANAGEMENT
08.2016 - 01.2021

Business Development Executive

TELEHEALTH SOLUTIONS
10.2015 - 01.2016

Sr. Business Development Specialist

HEALTHGATE, LLC.
02.2013 - 06.2015

Business Economics

Illinois State University
CRAIG RIDLEY